In this episode, Stephen Saberin sits down with Vinny Ciccio, Account Executive at HubSpot, to break down how he helped win a high-stakes CRM deal with one of the largest nonprofit foundations in the country—despite being brought in after the competition had nearly closed it.

Vinny shares how he led with trust, stayed consultative, and leaned on internal teams and partner support from Aptitude 8 to position HubSpot against Salesforce. Together, they executed a compressed, high-impact evaluation process that met every stakeholder’s needs—and proved HubSpot could deliver both quickly and confidently.

Hear how Vinny built early credibility, navigated complex personas, and turned a long-shot opportunity into a major closed-won.

Key Takeaways from the Episode:

• Trust Wins Late-Stage Deals: Speed alone doesn’t matter without credibility.

• Lead with Listening: The best sellers don’t force fit—they ask better questions.

• Partnerships Create Leverage: Great teams (internal and external) make big wins possible.

Connect with us:

Stephen Saberin (Host): https://www.linkedin.com/in/stephen-saberin/
Vinny Ciccio: https://www.linkedin.com/in/vinny-ciccio-64295040/
Aptitude 8: https://www.aptitude8.com/
Reach out directly to me here: [email protected]

#HubSpot #SalesStrategy #EnterpriseDeals #CRM #Salesforce #domin8podcast