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Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How CJ Gustafson Grew Mostly Metrics to 60k+ Subscribers & Multi‑Six‑Figures in Revenue

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Manage episode 498587554 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Growth Vault is LIVE: https://growthinreverse.com/vault

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“During my last year as a CFO, I made more money from my newsletter and podcast than my full-time job." — CJ Gustafson, Mostly Metrics

We sit down with CJ Gustafson, former tech CFO and now full-time creator of two newsletters—Mostly Metrics and Looking For Leverage—and a podcast called Run The Numbers. CJ is masterful at taking financial and business concepts and making them wildly entertaining.
CJ shares how he went from consulting and private equity to running a high-revenue content business, why he thinks about content like product development, and the systems he’s built to keep ideas flowing. If you’ve ever wondered how to blend expertise, humor, and growth strategy into a newsletter people can’t stop sharing, this episode is packed with insights.

PS - We recently hosted CJ in the GIR Pro community where he shared more BTS of his newsletter 👀🔥

Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • How CJ built Mostly Metrics into a leading finance newsletter with personality
  • The unusual career path that prepared him for creating content CFOs actually read
  • How CJ uses humor (and dog pics) to make complex topics approachable
  • How he's building out the “media mullet” business model
  • How CJ replaced his CFO salary with newsletter and podcast revenue—and why it happened faster than expected
  • CJ's revenue streams that drive a multi‑six‑figure media revenue engine
  • How he uses AI and transcripts to mine hundreds of hours of interviews for writing ideas
  • CJ's favorite—and most important—newsletter metric
  • The single biggest growth hack for his podcast audience
  • His daily creative routine for producing high-value content without burning out

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 498587554 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Growth Vault is LIVE: https://growthinreverse.com/vault

----------------------------------------------------------------

“During my last year as a CFO, I made more money from my newsletter and podcast than my full-time job." — CJ Gustafson, Mostly Metrics

We sit down with CJ Gustafson, former tech CFO and now full-time creator of two newsletters—Mostly Metrics and Looking For Leverage—and a podcast called Run The Numbers. CJ is masterful at taking financial and business concepts and making them wildly entertaining.
CJ shares how he went from consulting and private equity to running a high-revenue content business, why he thinks about content like product development, and the systems he’s built to keep ideas flowing. If you’ve ever wondered how to blend expertise, humor, and growth strategy into a newsletter people can’t stop sharing, this episode is packed with insights.

PS - We recently hosted CJ in the GIR Pro community where he shared more BTS of his newsletter 👀🔥

Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • How CJ built Mostly Metrics into a leading finance newsletter with personality
  • The unusual career path that prepared him for creating content CFOs actually read
  • How CJ uses humor (and dog pics) to make complex topics approachable
  • How he's building out the “media mullet” business model
  • How CJ replaced his CFO salary with newsletter and podcast revenue—and why it happened faster than expected
  • CJ's revenue streams that drive a multi‑six‑figure media revenue engine
  • How he uses AI and transcripts to mine hundreds of hours of interviews for writing ideas
  • CJ's favorite—and most important—newsletter metric
  • The single biggest growth hack for his podcast audience
  • His daily creative routine for producing high-value content without burning out

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

  continue reading

55 episodes

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