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Newsletter & Email Growth: Growth In Reverse

Chenell Basilio and Dylan Redekop

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Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil B ...
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On this podcast, Chris Savage, Wistia's CEO and loudest talker, turns up the volume on insightful conversations with other SaaS founders, tech. leaders, marketers, and creators about what it takes to build businesses, top-notch products, and unforgettable brands.
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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “One of the worst things you can do is send new subscribers to a dead-end thank you page. That kill…
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The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “Sometimes less is more. Cut the clutter and highlight the one thing that matters." — Chenell It's …
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AI has made it faster, cheaper, and easier than ever to create content. But if everyone can crank out something “decent,” everything starts to look the same — and sameness is boring. On this episode of Talking Too Loud, Mark Schaefer, marketing strategist and author of Audacious: How Humans Win in an AI Marketing World, explains why competence is v…
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Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault -------------------------- “All roads point to the email list." — Sam Vander Wielen, Sam's Sidebar In this episode, we interview Sam Vander Wielen—a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter. Sam sh…
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The Growth Vault is LIVE: Chenell's brand-new product —The Growth Vault— is here. Filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “If content is king, AI is storming the castle." — Darren Vesterfelt, Mighty Networks Chenell was just in Cleveland for th…
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Join our September Social Growth Challenge: https://growthinreverse.com/social -------------------------- “You have to be first—or you have to be best. That's how you win at paid content." — Nathan May, The Feed Media In this episode, we interview Nathan May, founder of The Feed Media. Nathan shares how he turned a small, private newsletter into a …
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Most marketers are creating way too much content and getting way too little from it. On the latest episode of Talking Too Loud, Justin Simon, creator of the Distribution First approach, shares how to flip the script: build a system for repurposing, get more out of what you already have, and fight off content burnout. Links to Learn More: Follow Jus…
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>> Join the 30-Days of Growth Social Challenge: https://growthinreverse.com/social -------------------------------------- “The first 6 months taught me that consistency beats everything — even if you’re not perfect." In this episode of the Growth In Reverse podcast, Dylan and Chenell rewind the clock to when Chenell was just starting her newsletter…
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“If you spend 80% of your time making incredibly good content, you probably only have to spend 20% marketing it." In this special episode, we’re bringing you Chenell’s conversation with Darrell Vesterfelt, VP of Growth at Mighty Networks, for a recent Creator Summit. In the chat, Chenell talks about why she started a newsletter — and why she chose …
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AI is transforming marketing — making alignment between product, marketing, and sales more critical than ever. In this episode of Talking Too Loud, Amplitude CMO Tifenn Dano Kwan shares how she bridges team cultures, drives trust, and uses deadlines to turn the GTM tug-of-war into growth. Links to Learn More: Follow Tifenn Dano Kwan on LinkedIn Fol…
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The Growth Vault is LIVE: https://growthinreverse.com/vault ---------------------------------------------------------------- “During my last year as a CFO, I made more money from my newsletter and podcast than my full-time job." — CJ Gustafson, Mostly Metrics We sit down with CJ Gustafson, former tech CFO and now full-time creator of two newsletter…
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The Growth Vault is LIVE: https://growthinreverse.com/vault ---------------------------------------------------------------- “You don’t need to create for everyone. You need to create for the people who value you most — and they’ll carry your newsletter further than you think." — Matt Johansen, Vulnu.com We sat down with Matt Johansen, creator of t…
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What does it take to build a product people fall in love with? Superhuman founder Rahul Vohra joins Chris and Sylvie to talk about designing for delight, why speed still matters, and how AI fits into the future of joyful software. Plus: how the Grammarly acquisition opens a new chapter for Superhuman. Links to Learn More: Follow Rahul Vohra on Link…
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The Growth Vault is LIVE: https://growthinreverse.com/vault ---------------------------------------------------------------- “This is the underrated growth strategy every newsletter should be using.” What if every subscriber could turn into 10 more? In this episode of the Growth In Reverse podcast, Dylan and Chenell unpack one of the most underrate…
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“I waited to launch my paid newsletter until I had a solid strategy and felt like I’d earned it.” — Tom Orbach, Marketing Ideas Tom Orbach of MarketingIdeas.com — which recently crossed 44,000 free subscribers and over 500 paid subscribers in just the first few days after launching his paid tier — joins Chenell & Dylan to share the exact playbook h…
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On this episode of Talking Too Loud, Josh Blyskal, AI Strategist at Profound, joins Chris and Sylvie to break down Answer Engine Optimization (AEO), why writing niche blog content still matters, and how brands can get seen (and convert more leads) in an AI-first search world. Links to Learn More: Follow Josh Blyskal on LinkedIn Follow Savage on Lin…
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“$250k is when growth changes. It’s when you need systems. You usually can’t do it solo.” — Matt Gira, The Quarter Matt Gira joins Chenell & Dylan — in person — to share how he went from building underwater drones to launching The Quarter: a newsletter that deep dives into how founders grow bootstrapped businesses to $250K. This is an interview, bu…
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“I love unsubscribes. Don’t be here if you don’t want to be here.” It is insanely easy to subscribe to a newsletter—and even MULTIPLE newsletters all at once. But is that a good thing? Should newsletter creators be more choosy when determining who signs up? We're diving into one of the most overlooked and under-discussed aspects of newsletter growt…
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Brendan Schwartz, Wistia’s Co-founder and CTO, joins Chris and Sylvie to break down the European Accessibility Act, share Wistia’s journey to making video truly accessible, and explain why inclusive design leads to better products for everyone. Links to Learn More: Follow Brendan on LinkedIn Follow Savage on LinkedIn Subscribe to Talking Too Loud o…
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“The real value wasn’t in the keynotes—it was the dinners, the hikes, the casual connections.” – Dylan Redekop, first-time C+C attendee Dylan and Chenell reflect on their time at Kit's Craft + Commerce email newsletter conference for creators in Boise. But this episode isn’t just a recap — it’s a deep dive into what made the conference unforgettabl…
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"Every time I try to be an expert, I lose readers. When I’m just me, they stick around." – Jesse J. Anderson, Extra Focus newsletter For the first time ever, Chenell & Dylan have recorded LIVE, in-person podcast episodes! Coming at you in-person from Kit Studios in Boise ID, Chenell & Dylan connect with Jesse J. Anderson—better known online as ADHD…
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Behavioral science expert Nancy Harhut joins Chris Savage to reveal the subconscious shortcuts driving customer decisions, why autonomy and reciprocity fuel engagement, and how teams can use brain science ethically for unforgettable marketing wins. Links to Learn More: Follow Nancy Harhut on LinkedIn Follow Savage on LinkedIn Subscribe to Talking T…
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No full episode this week (we're at the Wistia offsite). But we wanted to say a quick hello, talk too loud about snorkeling, and Harry Potter, and let you know we'll be back to our regular programming next week. Follow Savage on LinkedIn Subscribe to Talking Too Loud on Wistia Watch on YouTube Follow Talking Too Loud on Instagram Follow Talking Too…
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"Podcasting isn’t a shortcut to growth—but it’s a hell of a way to deepen relationships." – Chenell Basilio What can happen when you commit to a weekly podcast for six straight months? You're about to find out. Chenell & Dylan pull back the curtain on the Growth In Reverse podcast—sharing the behind-the-scenes of what’s worked, what hasn’t, and wha…
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“You can pretty much do anything on Substack—which is good and also makes me nervous.” – Chenell Basilio We've seen a wave of creators flocking to Substack over the last month and couldn’t help but wonder... what’s really going on here? In this episode, Chenell & Dylan unpack the why we believe this migration is happening. Are creators just chasing…
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"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment. In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment. What started as a simple idea to improve my cross-promotions quickly …
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What’s really happening in digital marketing today? On the latest episode of Talking Too Loud, Savage and Sylvie bring in Rand Fishkin—legendary strategist, founder of SparkToro, and indie game creator—for an unfiltered reality check. From the steep decline of web traffic and the end of easy SEO wins, to the explosive rise of AI-driven answers and …
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Get 30 proven newsletter strategies to grow and optimize your email list FREE >> "There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." — Olly Richards In this episode, Chenell & Dylan chat with Olly Richards — the founder of Storylearning.com and now a fast-growing personal brand — about…
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Get 30 proven newsletter strategies to grow and optimize your email list FREE >> "Faceless brands are forgettable. Put your name on it. Make it human." In this episode, Dylan and Chenell are back for another Newsletter Roast! Get out your marshmallows 🔥 This week we're roasting a newsletter all about podcast discovery. The Find That Pod newsletter …
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Can you really grow a successful newsletter with just 600 subscribers? Chenell Basilio, founder of Growth in Reverse, joins Talking Too Loud to bust list-size myths, unpack the secrets behind engaging content, and explain why passion and community beat flashy growth hacks every time. Links to Learn More: Follow Chenell Basilio on LinkedIn Follow Sa…
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Get 30 proven strategies to grow and optimize your email list FREE >> "This might be the most fun I've had growing my newsletter." — Chenell And here's how Chenell's doing it. We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and …
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder. Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract tho…
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Curious about what’s actually working in video marketing right now? On the latest episode of Talking Too Loud, Savage and Sylvie get the inside scoop from Sam Balter, Wistia’s head of content, and the data mastermind behind this year’s State of Video Report. From high-performing formats and the rise of interactive features, to smarter production wo…
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Get 30 proven strategies to grow and optimize your email list FREE >> We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down …
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Get 30 proven strategies to grow and optimize your email list FREE >> Three roasts are better than one! Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all in different phases of their journey but all share one…
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Peter Murphy Lewis has lived many lives: TV host, travel brand founder, documentary filmmaker, and now fractional CMO. On the latest episode of Talking Too Loud, the founder of Strategic Pete joins Chris and Sylvie to get loud about the importance of facing discomfort, the power of curiosity, and how his entrepreneurial journey led to living in a z…
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Get 30 proven strategies to grow and optimize your email list FREE >> This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscri…
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Get 30 proven strategies to grow and optimize your email list FREE >> "Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the…
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