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Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil B ...
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Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and ...
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Get 30 proven newsletter strategies to grow and optimize your email list FREE >> "Faceless brands are forgettable. Put your name on it. Make it human." In this episode, Dylan and Chenell are back for another Newsletter Roast! Get out your marshmallows 🔥 This week we're roasting a newsletter all about podcast discovery. The Find That Pod newsletter …
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Get 30 proven strategies to grow and optimize your email list FREE >> "This might be the most fun I've had growing my newsletter." — Chenell And here's how Chenell's doing it. We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and …
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder. Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract tho…
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Get 30 proven strategies to grow and optimize your email list FREE >> We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down …
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Get 30 proven strategies to grow and optimize your email list FREE >> Three roasts are better than one! Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all in different phases of their journey but all share one…
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Get 30 proven strategies to grow and optimize your email list FREE >> This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscri…
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Get 30 proven strategies to grow and optimize your email list FREE >> "Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the…
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Get 30 proven strategies to grow and optimize your email list FREE >> Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter. Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers). So we thought it would be interesting to see what…
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Get 30 proven strategies to grow and optimize your email list FREE >> “The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.” (Watch this episode on YouTube -->) We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters. And today we're roastin…
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Get 30 proven strategies to grow and optimize your email list FREE >> "The future of newsletters isn’t just email." — Chenell Basilio Missed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's sharing her biggest takeaways from the first annual summit. Not only did Chenell attend the event, she was a speaker…
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Get 30 proven strategies to grow and optimize your email list FREE >> "I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness Labs After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter. It was the tiny experiment that kickstarted her newsletter jo…
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Get 30 proven strategies to grow and optimize your email list FREE >> Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019. Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthr…
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Get 30 proven strategies to grow and optimize your email list FREE >> "Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn Bourgoin Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter. Chenell researched & wrote a GIR Deep Dive on Katelyn back in …
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Get 30 proven strategies to grow and optimize your email list FREE >> Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology. And in this deep dive walkthrough, I'm giving you a rundown of how she's built and…
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Get 30 proven strategies to grow and optimize your email list FREE >> What are the most popular revenue streams for newsletters? And how many revenue streams do most newsletters have? Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue stre…
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Get 30 proven strategies to grow and optimize your email list FREE >> What happens when an established newsletter hits a growth plateau? And can anything be done to revive it? Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter. When Chenell researched & wrote her GIR Deep Dive on Ben last year, all ap…
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Get 30 proven strategies to grow and optimize your email list FREE >> Ben Collins has built a successful business and a newsletter with over 50k subscribers that earns him a comfortable living. Later this week, Dylan and I talk to Ben about how he can continue to grow the newsletter and get over the growth plateau he's currently facing. Get 75+ Gro…
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Get 30 proven strategies to grow and optimize your email list FREE >> Could these small changes have a 10x impact on your newsletter's success? Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massive results. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth L…
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Get 30 proven strategies to grow and optimize your email list FREE >> "Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode. When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he h…
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Get 30 proven strategies to grow and optimize your email list FREE >> In 3 years, Aakash Gupta went from 0 to over 300k followers, 105k email subscribers, and $624k in annual revenue. This is a walkthrough of a deep dive I wrote into his growth story, which you can read here: https://growthinreverse.com/aakash-gupta/ On Wednesday, we're releasing t…
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Get 30 proven strategies to grow and optimize your email list FREE >> "I made $2,000 with a newsletter list of only 3,000 subscribers." In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder of Creator Wizard where he coaches creators to earn mor…
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS How Khe Hy use…
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes. Take your newsletter to the next level with GIR Pro >> Get free access to 75+ newslett…
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast, Chenell & Dylan review how some popular newsletters grew without social media —and share how you can do the same. Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/ Start colle…
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what she would do differently if starting from scratch. Get f…
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Get 30 proven strategies to grow and optimize your email list FREE >> #003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy. Eddie has built a successful newsletter and blog focused on micro lessons in copywriting, creativity, and marketing, garneri…
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Get 30 proven strategies to grow and optimize your email list FREE >> #002 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan cover the 12 most common mistakes they see newsletter creators making—and how to fix them. Get the full list of mistakes and 75+ newsletter growth tactics here: https://growthinreverse.com/mistakes…
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Get 30 proven strategies to grow and optimize your email list FREE >> #001 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan dig into some of the wildest ways to grow your newsletter after looking back on over 3,000 hours of research into creators. Get the full list and 75+ newsletter growth tactics here: https://growthi…
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Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan …
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing st…
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, …
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, …
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown S…
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of …
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In this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy. Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content th…
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discus…
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Futu…
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Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter. Since publishing he…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's s…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into . Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits. Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to …
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment. Colton and Tyler's partn…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition. Bill's journey as the founder of Open Source CEO offers a unique perspective on newslett…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year. In this episode, Dylan & LeQwane discuss… The Rapid Growth of Alerts Daily: LeQwane shares how he leveraged a private community & social …
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter. Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled gr…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter. Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years. In this episode…
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter. Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she sha…
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Welcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter. With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their…
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Welcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building. Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success …
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his …
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