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Growth In Reverse

Chenell Basilio and Dylan Redekop

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Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to ...
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Focused

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David Sparks and Mike Schmitz are not nearly as productive as they’d like to be. Join these fellow travelers (and a bunch of special guests) as they share the best ways to get focused, and talk through their successes and failures along the way. Hosted by David Sparks and Mike Schmitz.
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Get 30 proven strategies to grow and optimize your email list FREE >> We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down …
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Author Paul Loomans joins us to talk about time surfing, a zen approach to keeping time on your side. This episode of Focused is sponsored by: Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. Guest Starring: Paul Loomans Links and …
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Here's the scoop: I'm launching a free 30-day, pop-up newsletter called 30 Days of Growth. It's going to feature 30 different tactics to either grow or optimize your newsletter from creators like Jay Clouse, Amanda Goetz, Eddie Shleyner, and many others. Each one will be something you can implement in 24 hours or less. You can sign up to grab it at…
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Get 30 proven strategies to grow and optimize your email list FREE >> Three roasts are better than one! Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all in different phases of their journey but all share one…
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Get 30 proven strategies to grow and optimize your email list FREE >> This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscri…
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David & Mike discuss their quarterly planning processes and share their intentions for the next quarter. This episode of Focused is sponsored by: Squarespace: Save 10% off your first purchase of a website or domain using code FOCUSED. Links and Show Notes: Deep Focus: Extended ad-free episodes with bonus deep dive content. The Focused Calendar How …
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Get 30 proven strategies to grow and optimize your email list FREE >> "Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the…
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Get 30 proven strategies to grow and optimize your email list FREE >> Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter. Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers). So we thought it would be interesting to see what…
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David & Mike discuss the power of review and reflection in your focused productivity system. This episode of Focused is sponsored by: Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. Links and Show Notes: Deep Focus: Extended ad-fr…
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Get 30 proven strategies to grow and optimize your email list FREE >> “The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.” (Watch this episode on YouTube -->) We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters. And today we're roastin…
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Get 30 proven strategies to grow and optimize your email list FREE >> "The future of newsletters isn’t just email." — Chenell Basilio Missed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's sharing her biggest takeaways from the first annual summit. Not only did Chenell attend the event, she was a speaker…
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Anne-Laure Le Cunff joins us to talk about the value of tiny experiments and how they enable us to live more focused, intentional lives. This episode of Focused is sponsored by: Squarespace: Save 10% off your first purchase of a website or domain using code FOCUSED. Cleft: Capture and Share Notes With Cleft's AI Scribe. Guest Starring: Anne-Laure L…
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Get 30 proven strategies to grow and optimize your email list FREE >> "I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness Labs After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter. It was the tiny experiment that kickstarted her newsletter jo…
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Get 30 proven strategies to grow and optimize your email list FREE >> Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019. Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthr…
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Get 30 proven strategies to grow and optimize your email list FREE >> "Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn Bourgoin Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter. Chenell researched & wrote a GIR Deep Dive on Katelyn back in …
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Chenell Basilio joins us to talk about cultivating curiosity, finding your people, and avoiding burnout. This episode of Focused is sponsored by: Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. Cleft: Capture and Share Notes With Cleft's AI Scribe. Zocdoc: Find the right doctor, right now with Zocdoc.…
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Get 30 proven strategies to grow and optimize your email list FREE >> Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology. And in this deep dive walkthrough, I'm giving you a rundown of how she's built and…
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Get 30 proven strategies to grow and optimize your email list FREE >> What are the most popular revenue streams for newsletters? And how many revenue streams do most newsletters have? Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue stre…
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Get 30 proven strategies to grow and optimize your email list FREE >> What happens when an established newsletter hits a growth plateau? And can anything be done to revive it? Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter. When Chenell researched & wrote her GIR Deep Dive on Ben last year, all ap…
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Ian Byrd is back to talk about flexibility, focus traps, and finding balance. This episode of Focused is sponsored by: Squarespace: Save 10% off your first purchase of a website or domain using code FOCUSED. Guest Starring: Ian Byrd Links and Show Notes: Deep Focus: Extended ad-free episodes with bonus deep dive content. Byrdseed TV | Taking work o…
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Get 30 proven strategies to grow and optimize your email list FREE >> Ben Collins has built a successful business and a newsletter with over 50k subscribers that earns him a comfortable living. Later this week, Dylan and I talk to Ben about how he can continue to grow the newsletter and get over the growth plateau he's currently facing. Get 75+ Gro…
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Get 30 proven strategies to grow and optimize your email list FREE >> Could these small changes have a 10x impact on your newsletter's success? Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massive results. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth L…
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Get 30 proven strategies to grow and optimize your email list FREE >> "Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode. When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he h…
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David reflects on a year of teaching the Productivity Field Guide, talks about what's new and what's changed, and Mike shares the details of his interesting twist to time-blocking. This episode of Focused is sponsored by: Jelly: A better way to share an inbox. Get 15% off your first year. Indeed: Join more than 3.5 million businesses worldwide usin…
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Get 30 proven strategies to grow and optimize your email list FREE >> In 3 years, Aakash Gupta went from 0 to over 300k followers, 105k email subscribers, and $624k in annual revenue. This is a walkthrough of a deep dive I wrote into his growth story, which you can read here: https://growthinreverse.com/aakash-gupta/ On Wednesday, we're releasing t…
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Get 30 proven strategies to grow and optimize your email list FREE >> "I made $2,000 with a newsletter list of only 3,000 subscribers." In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder of Creator Wizard where he coaches creators to earn mor…
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS How Khe Hy use…
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David & Mike consider the relationship between productivity & creativity, how focus plays a role in the creative process, and the details of their own creativity systems. This episode of Focused is sponsored by: Squarespace: Save 10% off your first purchase of a website or domain using code FOCUSED. Zocdoc: Find the right doctor, right now with Zoc…
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes. Take your newsletter to the next level with GIR Pro >> Get free access to 75+ newslett…
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David & Mike reflect on the things that worked (and the things that didn't) in 2024 and set their intentions for 2025. This episode of Focused is sponsored by: Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. Links and Show Notes: Deep Focus: Extended ad-free episodes with bonus deep dive content. Practical PKM (Mike's Newsle…
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast, Chenell & Dylan review how some popular newsletters grew without social media —and share how you can do the same. Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/ Start colle…
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what she would do differently if starting from scratch. Get f…
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Get 30 proven strategies to grow and optimize your email list FREE >> #003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy. Eddie has built a successful newsletter and blog focused on micro lessons in copywriting, creativity, and marketing, garneri…
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David & Mike catch up with listener feedback regarding the use of AI, reading workflows, anxious parenting, and what the heck even is a sabbatical. This episode of Focused is sponsored by: Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent…
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Get 30 proven strategies to grow and optimize your email list FREE >> #002 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan cover the 12 most common mistakes they see newsletter creators making—and how to fix them. Get the full list of mistakes and 75+ newsletter growth tactics here: https://growthinreverse.com/mistakes…
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Get 30 proven strategies to grow and optimize your email list FREE >> #001 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan dig into some of the wildest ways to grow your newsletter after looking back on over 3,000 hours of research into creators. Get the full list and 75+ newsletter growth tactics here: https://growthi…
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Stephen Hackett joins us to talk about his recent sabbatical experience and share what he learned from taking an extended break. This episode of Focused is sponsored by: Squarespace: Save 10% off your first purchase of a website or domain using code FOCUSED. Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent f…
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Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan …
  continue reading
 
David & Mike consider the hidden costs of prioritizing the virtual world over the real world and discuss ways that we can fight for focus in an age of distraction. This episode of Focused is sponsored by: Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. ExpressVPN: High-Speed, Secure & Anonymous VPN Service. Get an extra thre…
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Business and life coach Amy Wicks joins us to talk about the Enneagram personality assessment and showing up as our true selves. This episode of Focused is sponsored by: Squarespace: Save 10% off your first purchase of a website or domain using code FOCUSED. Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent f…
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David & Mike revisit the topic of AI to consider what's changed in the last year and discuss how it can be helpful for those of us who strive to live a focused life. This episode of Focused is sponsored by: Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. ExpressVPN: High-Speed, Secure & Anonymous VPN Service. Get an extra th…
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Clarke Ching ("The Bottleneck Guy") joins us to talk about finding solutions and fixing systems, both personally and professionally. This episode of Focused is sponsored by: Squarespace: Save 10% off your first purchase of a website or domain using code FOCUSED. Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great tale…
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David & Mike discuss deliberate practice and the art of skill development — for both fun and profit. This episode of Focused is sponsored by: Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. Vitally: A new era for customer success productivity. Get a free pair of AirPods Pro when you book a qualified meeting. ExpressVPN: High…
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Llama Life founder Marie Ng joins us to talk about the relative time-boxing, the importance of systems, and eating your productivity vegetables. This episode of Focused is sponsored by: Squarespace: Save 10% off your first purchase of a website or domain using code FOCUSED. Vitally: A new era for customer success productivity. Get a free pair of Ai…
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David & Mike consider the role of Margin, Ownership, and Boundaries in the pursuit of living a focused life. This episode of Focused is sponsored by: Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent fast. Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. Vitally: A new era for customer …
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David & Mike share the different ways they apply intentionality to their media consumption. This episode of Focused is sponsored by: Squarespace: Save 10% off your first purchase of a website or domain using code FOCUSED. Vitally: A new era for customer success productivity. Get a free pair of AirPods Pro when you book a qualified meeting. Indeed: …
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Writer Bob Doto joins us to discuss creative systems, connecting ideas, and why you really should care about zettlekasten. This episode of Focused is sponsored by: Zocdoc: Find the right doctor, right now with Zocdoc. Sign up for free. Vitally: A new era for customer success productivity. Get a free pair of AirPods Pro when you book a qualified mee…
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David & Mike revisit the topic of moving the needle to discuss what's working and what's changed. This episode of Focused is sponsored by: Vitally: A new era for customer success productivity. Get a free pair of AirPods Pro when you book a qualified meeting. Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great talent f…
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In this feedback episode, David & Mike revisit scheduling, journaling, delegation, and lots of listener thoughts on slow productivity. This episode of Focused is sponsored by: Squarespace: Save 10% off your first purchase of a website or domain using code FOCUSED. Indeed: Join more than 3.5 million businesses worldwide using Indeed to hire great ta…
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David & Mike read Rapt by Winifred Gallagher and discuss how to protect your attention and cultivate a focused life. This episode of Focused is sponsored by: Harvard Business Review: The leading destination for smart management thinking. Subscriptions start at just $10/month with code FOCUSED. Zocdoc: Find the right doctor, right now with Zocdoc. S…
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