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Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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5 Newsletter Growth Lessons From 2.5 Years of Publishing

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Manage episode 500021026 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“If you spend 80% of your time making incredibly good content, you probably only have to spend 20% marketing it."

In this special episode, we’re bringing you Chenell’s conversation with Darrell Vesterfelt, VP of Growth at Mighty Networks, for a recent Creator Summit.

In the chat, Chenell talks about why she started a newsletter — and why she chose a newsletter — way back in December 2022.

Chenell and Darrell also dive into the art and science of growing a newsletter from scratch — from picking a topic you’ll never get bored of, to building relationships that fuel growth, to deciding when and how to monetize. If you’re looking for a behind-the-scenes look at how one of the most well-known newsletter growth strategists thinks about audience building, this episode is loaded with ideas you can apply immediately.


>>
Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault

KEY TAKEAWAYS

  • Why passion for your newsletter topic is a wildly underrated growth lever
  • How Chenell leveraged “content-led growth” to get early traction
  • The commenting strategy that landed her first subscribers
  • Why treating your social profile like a landing page matters
  • The balance between high-quality content and active marketing
  • How to use “cryptic teasers” to generate curiosity before publishing
  • The biggest mistake she made with social posting frequency
  • Why she didn’t run Facebook ads for Growth In Reverse (and when she would)
  • The simple poll that landed her first paid sponsor
  • How she would structure a paid newsletter if starting today

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

  continue reading

55 episodes

Artwork
iconShare
 
Manage episode 500021026 series 3618607
Content provided by Chenell Basilio and Dylan Redekop. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chenell Basilio and Dylan Redekop or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“If you spend 80% of your time making incredibly good content, you probably only have to spend 20% marketing it."

In this special episode, we’re bringing you Chenell’s conversation with Darrell Vesterfelt, VP of Growth at Mighty Networks, for a recent Creator Summit.

In the chat, Chenell talks about why she started a newsletter — and why she chose a newsletter — way back in December 2022.

Chenell and Darrell also dive into the art and science of growing a newsletter from scratch — from picking a topic you’ll never get bored of, to building relationships that fuel growth, to deciding when and how to monetize. If you’re looking for a behind-the-scenes look at how one of the most well-known newsletter growth strategists thinks about audience building, this episode is loaded with ideas you can apply immediately.


>>
Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault

KEY TAKEAWAYS

  • Why passion for your newsletter topic is a wildly underrated growth lever
  • How Chenell leveraged “content-led growth” to get early traction
  • The commenting strategy that landed her first subscribers
  • Why treating your social profile like a landing page matters
  • The balance between high-quality content and active marketing
  • How to use “cryptic teasers” to generate curiosity before publishing
  • The biggest mistake she made with social posting frequency
  • Why she didn’t run Facebook ads for Growth In Reverse (and when she would)
  • The simple poll that landed her first paid sponsor
  • How she would structure a paid newsletter if starting today

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

  continue reading

55 episodes

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