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#222 | [WT Remix]: Rethinking Time: The 12-Week Year Ft. Brian Moran
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What if the next 12 weeks were your entire year? In this conversation with Brian Moran, co-author of The 12-Week Year, we rethink traditional goal-setting and learn how to compress focus, build urgency, and execute with precision. Instead of drifting through long timelines, this method forces clarity, accountability, and momentum—proving that less time can actually create better results.
3 Takeaways:
- Annual goals invite delay; 12-week goals demand action and reveal what truly matters.
- Weekly execution and scoring expose the real issue—follow-through, not strategy.
- Success comes from fewer, higher-impact goals paired with consistent review and belief-driven action.
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Chapters
1. Why Annual Plans Fail (00:00:00)
2. Introducing The 12-Week Year (00:01:43)
3. Host Mission And Episode Setup (00:03:13)
4. Time Reframed: Four Years In One (00:05:13)
5. Meet Brian Moran And His Purpose (00:07:02)
6. From Ideas To Execution Systems (00:07:58)
7. Annualization Vs 12-Week Mindset (00:10:41)
8. Healthy Urgency And Focus (00:13:02)
9. Setting Goals Without Waiting (00:15:20)
10. Consequences, Vision, And Control (00:16:55)
11. Crafting A Compelling Life Vision (00:19:25)
12. Think Bigger: Expanding Limits (00:22:13)
13. Belief, Possibility, Then The How (00:24:15)
14. Less Goals, Greater Impact (00:26:02)
15. Leading Vs Lagging Indicators (00:28:12)
16. Tactical Plans And Weekly Scoring (00:31:24)
17. Workshops And Real-World Wins (00:34:32)
18. Rapid Fire: Mantras And Moves (00:36:00)
19. Final Encouragement To Execute (00:38:20)
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