The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The "X" Factor: Elevating Retailer eCommerce Through Experience-Driven Product Content, with Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines
MP3•Episode home
Manage episode 459566366 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Technologists who work on DTC and retailer.com sites spend a lot of time doing things like building personas, creating customer journey maps and service blueprints, and conducting usability studies. But if you're a brand selling your products on a retailer's platform, you don't need to worry about that, right? After all, you don't control the user experience.... or do you? While it's true that brands don't control the User INTERFACE of retailer eCommerce platforms, their product content, product data, and advertising interacts with it to create a unique User EXPERIENCE and ultimately shapes the path to purchase. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines.
…
continue reading
307 episodes
MP3•Episode home
Manage episode 459566366 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Technologists who work on DTC and retailer.com sites spend a lot of time doing things like building personas, creating customer journey maps and service blueprints, and conducting usability studies. But if you're a brand selling your products on a retailer's platform, you don't need to worry about that, right? After all, you don't control the user experience.... or do you? While it's true that brands don't control the User INTERFACE of retailer eCommerce platforms, their product content, product data, and advertising interacts with it to create a unique User EXPERIENCE and ultimately shapes the path to purchase. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines.
…
continue reading
307 episodes
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