Letâs talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Digital Shelf Institute Podcasts
Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
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How To Build a Future-Ready Organization with Lauren Livak Gilbert of Digital Shelf Institute - Episode 409
23:57
23:57
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23:57
đď¸Interview With Lauren Livak Gilbert of Digital Shelf Institute DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, weâre excited to welcome back a returning guest: Lauren Livak Gilbert, Executive Director of the DigitaâŚ
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The 4-Stage Marketplace Growth Framework with Scott Lester of eos - Episode 410
20:22
20:22
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20:22
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, weâre thrilled to be joined by Scott Lester, Senior Manager of Digital & E-commerce at eos: the brand behind the beloved Evolution of Smooth products, from body lotions andâŚ
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The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
32:16
32:16
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32:16
Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail mediaâthe new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term. Andrew Lipsman, CoâŚ
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Commerce Search is Changing - How to Get Ready, with John Andrews, Co-founder and CEO at Cimulate
39:45
39:45
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39:45
Your future incremental growth, in an era of conversational commerce, machine shopping, and agentic AI, will at its foundation require winning a whole new search competition. What are the elements of victory here, and what do you need to do to get ready. John Andrews, Co-founder and CEO at Cimulate, (with a C) comes to the podcast with a lot of ansâŚ
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Going local on a global scale through effective product content management, with Amanda Green, General Manager Digital & Innovation, Treasury Wine Estates
29:53
29:53
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29:53
In this episode of Unpacking the Digital Shelf â The APAC Edition, Teresa is joined by Amanda Green, General Manager of Digital & Innovation at Treasury Wine Estates, to explore how the business is reimagining its approach to product content management to meet the evolving needs of todayâs digitally empowered shoppers across diverse markets.Amanda âŚ
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The Retail Round-Up - Rufus Remembers, the Variation Collapse That Wasnât, and the Shifting RMN Ad Tech Allegiances - Episode 408
26:19
26:19
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26:19
đď¸News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. This edition covers Amazonâs evolving AI shopping assistant, Rufus; key operational changes for sellers; tech stack shakeups among major retailers; and TiâŚ
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The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo
31:44
31:44
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31:44
With years of experience Leading ecommerce at Bic and Johnson and Johnson, Jennifer Elmanshi, now President at Potoo, wears the battle scars of the Buy Box wars. She stops by to share the war stories, the new tactics to come in the age of AI, and best practices for monitoring and organizing for rapid response to win your rightful place back.âŚ
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AI is Changing Your Shopper Journey With Chris Perry of Firstmovr - Episode 407
33:06
33:06
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33:06
Today, weâre joined by a familiar voice and a musically inclined CPG thought leader: Chris Perry of firstmovr. Heâs spent the last several months educating brands on how to prepare for a new age of product discovery and conversion paths with the dawn of AI-enabled search. Weâre thrilled to have him back to share key insights and practical takeawaysâŚ
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New Retail Media Strategy Benchmark Study - Where do you rank?, with Gregor Murray, VP of Strategy, Digital Commerce Global
47:19
47:19
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47:19
Digital Commerce Global recently came out with their 3rd annual deep-dive benchmark study on how brands are managing their retail media strategy (or, not.) The studyâs author, Gregor Murray, VP of Strategy, Digital Commerce Global, returns to the podcast with all the key results that point towards the urgent opportunities for instituting organizatiâŚ
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The "Digitally Influenced Shopper Report" and the Breakdown of Online vs. In-store With Mike Black From Profitero+ - Episode 406
30:06
30:06
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30:06
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, weâre excited to welcome Mike Black, Chief Growth Officer at Profitero+. Weâll be diving into their latest report, âThe Digitally Influenced Shopperâ, which reveals how shoppers arâŚ
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Preparing to Win at AI-Powered Product Discovery, with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson
34:37
34:37
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34:37
I found our conversation today about the AI-transformed future of commerce with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson, both urgent and comforting. Urgent in that he strongly believes that consumer journeys and product discovery will be upended by conversational commerce and brands need to prepare, and comforting in that thâŚ
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2025 in Focus: The State of Digital, Marketing & eComm in Australia
46:48
46:48
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46:48
In this episode, we break down the key findings from the 2025 Digital, Marketing & eComm in Focus report â a comprehensive look at the evolving digital landscape for Australian brands. We explore the growing complexity of the digital shelf, the rise of retail media, the quick commerce revival, and the ongoing tech challenges brands face in managingâŚ
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OLVâs âTable Stakesâ Moment With Ross Walker and Carel van Rooyen of Acadia - Episode 405
20:33
20:33
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20:33
DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, weâre tackling what might be the least glamourously named ad product out there: OLV, short for âOnline Video.â But donât let the name fool you. Behind that bland acronyâŚ
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Content is the New Commerce and Other AIR Takeaways, Andrea Leigh, Founder & CEO, Allume Group
45:48
45:48
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45:48
Every six months, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. Itâs chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the âŚ
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The Retail Round-Up - Vendor Gets BTPs, Vine Gets Retail Ready-Er, and I Know How Much OLV You Watched Last Summer - Episode 404
28:15
28:15
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28:15
đď¸News Review with Scott Ohsman, Armin Alispahic, and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. Today, weâre joined by a very special returning guest: Scott Ohsman from the Always Off Brand podcast. Weâre also bringing back our go-to eâŚ
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Building the Perfect Store Online at Scale and Speed, with Swagat Choudhury, Global Director of Perfect Store Online at Mars
40:01
40:01
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40:01
Our guest today, Swagat Choudhury, Global Director of Perfect Store Online at Mars has been steeped in the evolution of digital commerce for almost 20 years, 17 of that at Diageo. Todayâs conversation about where digital commerce is going, and global plus local transformation has as its core a really crucial reminder that the fundamentals of commerâŚ
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Are You Still Using DSP Like Itâs 2023? With Pat Petriello of Acadia - Episode 403
30:25
30:25
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30:25
đď¸Interview With Pat Petriello of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, weâre excited to welcome back Pat Petriello, our Director of Retail Marketplace Strategy, for a deep dive into Amazon DSP. WeâlâŚ
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From Billboard to Buy Button: Infusing Brand Everywhere, with Roald Van Wyk, Global Creative Commerce Lead at IPG
40:48
40:48
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40:48
In chaotic times, trust becomes a premium value in the choices a consumer makes. Thatâs why so many brands invest heavily in creating brand experiences on the worldâs most watched canvases, at the Super Bowl, the Oscars, the Olympics. But the most valuable real estate for your brand experiences may be where your consumers spend the vast majority ofâŚ
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Rufus Is HereâŚAre Brands Doing Anything? With Russ Dieringer From Stratably - Episode 402
21:19
21:19
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21:19
Today, weâre delighted to welcome back a longtime friend of the show, Russ Dieringer. Heâs here to share key insights from Stratablyâs latest research, diving into how brands are navigating content optimization for Rufus and the evolving landscape of AI-driven search. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Russ âŚ
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Uniting Media and Merchandising for Growth at Kroger, with Jenny Holleran, VP at Kroger Precision Marketing and Jorge Alfonso, Head of Digital Merchandising at Kroger
41:13
41:13
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41:13
Across brands and retailers, we are starting to see the long-standing silos that stand in the way of efficiency, growth, and accountability start to crumble. Todayâs guests from Kroger are living proof of the power of this, with the media maven Jenny Holleran, VP at Kroger Precision Marketing having the important conversations and the united front âŚ
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Prime Day 2025, Unpacked: 4 Days, 4 Experts - Episode 401
34:15
34:15
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34:15
đď¸Prime Day Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Amazon has made it official: this yearâs Prime Day was the biggest one yet. Weâre recording this episode on the afternoon of MoâŚ
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From Cannes to the Future: AI, Brands & the Power of Human Connection
22:08
22:08
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22:08
Recorded live from Cannes Lions, this episode dives into the future of commerce, creativity, and connection with special guest Eric. We unpack why brands are losing their voice, how AI is transforming everything from influencer marketing to grocery shopping, and why human experience still matters. Itâs a fast-paced, thought-provoking conversation aâŚ
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The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400
21:28
21:28
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21:28
đď¸News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world. Prime Day may be breathing down our necks, but thatâs not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry neâŚ
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Trends in Amazon Brand Strategy and Innovation, with Jay Lovelace, CEO at Jungle Scout
25:14
25:14
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25:14
These are, how should I say it, interesting times to be a seller on Amazon. Itâs good to be able to make decisions based on data in the midst of the chaos, so Jay Lovelace, CEO at Jungle Scout joined the podcast to lay out the trends that the data is identifying overall and across some specific categories that are on the move.âŚ
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Crave-Worthy Nutrition: TRUBAR âs Path from Concept to Shelf | Category Disruptors - Erica Groussman of TRUBAR - Episode 399
19:47
19:47
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19:47
đď¸Interview with Erica Groussman of TRUBAR DESCRIPTION This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it! In this final episode of the series spotlighting powerhouse female CEOs and founders, weâre joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favoriâŚ
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Surfing the Retail Media Wave, with Paul Brooks, Partner at Tenet Advisory & Investments, ex-Coles 360
39:55
39:55
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39:55
For the first episode of the APAC edition of Unpacking the Digital Shelf, Teresa is joined by Paul Brooks, former GM of Retail Media at Coles360 to discuss the retail media scene in Australia. Paul shares his journey building one of Australiaâs largest retail media networks, the growth phases retailers go through, and the real-world trade-offs thatâŚ
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The Budget Flows Where the Performance Goes and Other OmniCommerce Lessons, with Kacie McKee, Head of Omni-Commerce and Digital Acceleration at Kenvue
30:41
30:41
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30:41
I donât know whether itâs a holy grail, but certainly a worthy grail is getting your organizations to behave with an omnichannel mindset to hopefully connect with the consumer however and wherever they choose, driving better conversion and a more strategic joint approach with your customers. Kenvue has organized around that mindset to ensure that tâŚ
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From Family Recipe to Challenger Brand | Category Disruptors - Laurel Orley of Daily Crunch - Episode 398
31:04
31:04
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31:04
DESCRIPTION The Category Disruptors Series continues! Itâs time for Part 3 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. In this episode, we spotlight Laurel Orley, co-founder and CEO of Daily Crunchâthe sprouted nut snack brand shaking up what they call thâŚ
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BONUS EPISODE: Live Recaps from Cannes Lions Festival of Creativity
32:50
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32:50
On this bonus episode of Unpacking the Digital Shelf you will hear the recap of each day of the Cannes Lions Festival of Creativity as Lauren Livak Gilbert sits down with Colin lewis & Kiri Masters each day to summarize the themes.By Digital Shelf Institute
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Live from Cannes Lions with Jeff Cohen from Amazon Ads
24:23
24:23
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24:23
Tune in to hear some of Amazonâs announcements from Cannes Lions Festival of Creativity and how AI will change discover for the consumer.By Digital Shelf Institute
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Fueling Families, Driving Growth: The Recipe Behind the #1 Brand on Instacart | Category Disruptors - Anouck Gotlib of Belgian Boys - Episode 397
28:05
28:05
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28:05
đď¸Interview with Anouck Gotlib of Belgian Boys The Category Disruptors Series continues! Weâre excited to share Part 2 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. This episode features Anouck Gotlib, co-founder and CEO of Belgian Boysâthe company behind tâŚ
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Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM
43:34
43:34
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43:34
While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefront of introducing AI into his global search and content operations to scale the business impact they were able to have. He joined the podcast to share the under the cover essential components and strâŚ
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The Mission That Built a $100 Million CPG Brand | Category Disruptors - Loren Castle of Sweet Lorenâs - Episode 396
29:16
29:16
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29:16
đď¸Interview with Loren Castle of Sweet Lorenâs DESCRIPTION The Category Disruptors Series is finally here! đ We are releasing 4 parts spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their respective categories. Weâre thrilled to kick things off with a true trailblazerâLoren Castle, founder âŚ
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The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1
34:49
34:49
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34:49
That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumerâs shopping journey and their interactions with your brand. All powered by the new GS1 QR Code! Thereâs a ton of opportunity packed into that code, and Kerry Morrison, Head of Retail and Marketplaces at GS1 joined the podâŚ
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The Retail Round-Up - âAI Eats My Listingâ - Episode 395
20:31
20:31
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20:31
đď¸News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. We're recording at the tail end of May and weâre already halfway through 2025. But the pace of change isn't slowing down. New product launches and platforâŚ
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