Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
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Digital Shelf Institute Podcasts
Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
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How To Build a Future-Ready Organization with Lauren Livak Gilbert of Digital Shelf Institute - Episode 409
23:57
23:57
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23:57
🎙️Interview With Lauren Livak Gilbert of Digital Shelf Institute DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome back a returning guest: Lauren Livak Gilbert, Executive Director of the Digita…
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The Retail Round-Up - AMC for All, Commingling for None, and Creators Get Paid - Episode 413
24:59
24:59
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24:59
🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. As always, Ross Walker is here to unpack everything happening in the world of ads, and Armin Alispahic will take us through the latest in operations and o…
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Maximizing Growth Through Your CFO Relationship, with Matt Putra, CEO at fractional CFO firm Eightx
41:18
41:18
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41:18
Lauren Livak Gilbert has been trying to get a CFO on the podcast for over a YEAR. It’s one of the most pivotal relationships you need to have to drive success and manage in tough times, and she finally found one who was ready to talk omnichannel turkey. Matt Putra, CEO at fractional CFO firm Eightx, joined the podcast with tough advice and a passio…
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The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo
31:51
31:51
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31:51
From smart carts to video ads and the rise of agentic shopping, Roger shares the trends brands need to get across now to stay relevant in the future of commerce. And with AI rapidly reshaping how shoppers discover and buy, Roger walks us through three frontiers of AI: inside AI, inside out AI and outside in AI, and what this means for brands showin…
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Operationalizing Influencers and Other Lessons from Kelsey Knight of Slumberkins - Episode 412
19:47
19:47
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19:47
🎙️Interview with Kelsey Knight of Slumberkins DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we’re excited to be joined by Kelsey Knight, Chief Commercial Officer at Slumberkins, an emotional learning brand …
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Calming the Roiling Waters of AI Hype, with Bjorn Rosander, Founder and CEO at Pynne
33:03
33:03
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33:03
As Generative AI plunges into the Trough of Disillusionment filled with the roiling waves of AI hype, we wanted to bring on a guest to inject some wisdom and expertise to steer your ship of AI on to calmer waters. Holy tortured metaphors, Batman, we found him! Bjorn Rosander is Founder and CEO at software & applied AI consultancy Pynne, and he brin…
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Same Goal, Different Game: Framing the Value of Amazon, Instacart & Walmart with Ross Walker & Damiano Ciarrocchi - Episode 411
22:37
22:37
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22:37
🎙️Interview with Ross Walker & Damiano Ciarrocchi of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we’re joined by our resident masters of media, Ross Walker and Damiano Ciarrocchi, to dig into the o…
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Crossover Podcast Part 2: Humans + AI: Balancing Culture, Creativity, and Commerce Growth
30:01
30:01
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30:01
In our first ever two part cross over podcast with Future Commerce we dive into the new DSI research on omnichannel org structures. Part 1 over on the Future Commerce podcast paints the picture of 2030 and what a more AI enabled world looks like. Part 2 dives into how to make that possible with actionable insights for brands navigating the change. …
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Start With the Shopper - Lessons in Growth with Scott Lester of eos - Episode 410
20:22
20:22
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20:22
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we’re thrilled to be joined by Scott Lester, Senior Manager of Digital & E-commerce at eos: the brand behind the beloved Evolution of Smooth products, from body lotions and…
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The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk
32:16
32:16
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32:16
Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail media—the new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term. Andrew Lipsman, Co…
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Commerce Search is Changing - How to Get Ready, with John Andrews, Co-founder and CEO at Cimulate
39:45
39:45
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39:45
Your future incremental growth, in an era of conversational commerce, machine shopping, and agentic AI, will at its foundation require winning a whole new search competition. What are the elements of victory here, and what do you need to do to get ready. John Andrews, Co-founder and CEO at Cimulate, (with a C) comes to the podcast with a lot of ans…
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Going local on a global scale through effective product content management, with Amanda Green, General Manager Digital & Innovation, Treasury Wine Estates
29:53
29:53
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29:53
In this episode of Unpacking the Digital Shelf – The APAC Edition, Teresa is joined by Amanda Green, General Manager of Digital & Innovation at Treasury Wine Estates, to explore how the business is reimagining its approach to product content management to meet the evolving needs of today’s digitally empowered shoppers across diverse markets.Amanda …
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The Retail Round-Up - Rufus Remembers, the Variation Collapse That Wasn’t, and the Shifting RMN Ad Tech Allegiances - Episode 408
26:19
26:19
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26:19
🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. This edition covers Amazon’s evolving AI shopping assistant, Rufus; key operational changes for sellers; tech stack shakeups among major retailers; and Ti…
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The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo
31:44
31:44
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31:44
With years of experience Leading ecommerce at Bic and Johnson and Johnson, Jennifer Elmanshi, now President at Potoo, wears the battle scars of the Buy Box wars. She stops by to share the war stories, the new tactics to come in the age of AI, and best practices for monitoring and organizing for rapid response to win your rightful place back.…
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AI is Changing Your Shopper Journey With Chris Perry of Firstmovr - Episode 407
33:06
33:06
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33:06
Today, we’re joined by a familiar voice and a musically inclined CPG thought leader: Chris Perry of firstmovr. He’s spent the last several months educating brands on how to prepare for a new age of product discovery and conversion paths with the dawn of AI-enabled search. We’re thrilled to have him back to share key insights and practical takeaways…
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New Retail Media Strategy Benchmark Study - Where do you rank?, with Gregor Murray, VP of Strategy, Digital Commerce Global
47:19
47:19
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47:19
Digital Commerce Global recently came out with their 3rd annual deep-dive benchmark study on how brands are managing their retail media strategy (or, not.) The study’s author, Gregor Murray, VP of Strategy, Digital Commerce Global, returns to the podcast with all the key results that point towards the urgent opportunities for instituting organizati…
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The "Digitally Influenced Shopper Report" and the Breakdown of Online vs. In-store With Mike Black From Profitero+ - Episode 406
30:06
30:06
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30:06
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome Mike Black, Chief Growth Officer at Profitero+. We’ll be diving into their latest report, “The Digitally Influenced Shopper”, which reveals how shoppers ar…
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Preparing to Win at AI-Powered Product Discovery, with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson
34:37
34:37
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34:37
I found our conversation today about the AI-transformed future of commerce with Matt Ezyk, Sr. Dir. of Ecommerce Engineering at Hanna Andersson, both urgent and comforting. Urgent in that he strongly believes that consumer journeys and product discovery will be upended by conversational commerce and brands need to prepare, and comforting in that th…
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2025 in Focus: The State of Digital, Marketing & eComm in Australia
46:48
46:48
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In this episode, we break down the key findings from the 2025 Digital, Marketing & eComm in Focus report — a comprehensive look at the evolving digital landscape for Australian brands. We explore the growing complexity of the digital shelf, the rise of retail media, the quick commerce revival, and the ongoing tech challenges brands face in managing…
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OLV’s “Table Stakes” Moment With Ross Walker and Carel van Rooyen of Acadia - Episode 405
20:33
20:33
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20:33
DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re tackling what might be the least glamourously named ad product out there: OLV, short for “Online Video.” But don’t let the name fool you. Behind that bland acrony…
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Content is the New Commerce and Other AIR Takeaways, Andrea Leigh, Founder & CEO, Allume Group
45:48
45:48
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Every six months, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the …
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The Retail Round-Up - Vendor Gets BTPs, Vine Gets Retail Ready-Er, and I Know How Much OLV You Watched Last Summer - Episode 404
28:15
28:15
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28:15
🎙️News Review with Scott Ohsman, Armin Alispahic, and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. Today, we’re joined by a very special returning guest: Scott Ohsman from the Always Off Brand podcast. We’re also bringing back our go-to e…
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Building the Perfect Store Online at Scale and Speed, with Swagat Choudhury, Global Director of Perfect Store Online at Mars
40:01
40:01
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40:01
Our guest today, Swagat Choudhury, Global Director of Perfect Store Online at Mars has been steeped in the evolution of digital commerce for almost 20 years, 17 of that at Diageo. Today’s conversation about where digital commerce is going, and global plus local transformation has as its core a really crucial reminder that the fundamentals of commer…
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Are You Still Using DSP Like It’s 2023? With Pat Petriello of Acadia - Episode 403
30:25
30:25
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30:25
🎙️Interview With Pat Petriello of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome back Pat Petriello, our Director of Retail Marketplace Strategy, for a deep dive into Amazon DSP. We’l…
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From Billboard to Buy Button: Infusing Brand Everywhere, with Roald Van Wyk, Global Creative Commerce Lead at IPG
40:48
40:48
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40:48
In chaotic times, trust becomes a premium value in the choices a consumer makes. That’s why so many brands invest heavily in creating brand experiences on the world’s most watched canvases, at the Super Bowl, the Oscars, the Olympics. But the most valuable real estate for your brand experiences may be where your consumers spend the vast majority of…
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Rufus Is Here…Are Brands Doing Anything? With Russ Dieringer From Stratably - Episode 402
21:19
21:19
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21:19
Today, we’re delighted to welcome back a longtime friend of the show, Russ Dieringer. He’s here to share key insights from Stratably’s latest research, diving into how brands are navigating content optimization for Rufus and the evolving landscape of AI-driven search. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Russ …
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Uniting Media and Merchandising for Growth at Kroger, with Jenny Holleran, VP at Kroger Precision Marketing and Jorge Alfonso, Head of Digital Merchandising at Kroger
41:13
41:13
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41:13
Across brands and retailers, we are starting to see the long-standing silos that stand in the way of efficiency, growth, and accountability start to crumble. Today’s guests from Kroger are living proof of the power of this, with the media maven Jenny Holleran, VP at Kroger Precision Marketing having the important conversations and the united front …
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Prime Day 2025, Unpacked: 4 Days, 4 Experts - Episode 401
34:15
34:15
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🎙️Prime Day Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Amazon has made it official: this year’s Prime Day was the biggest one yet. We’re recording this episode on the afternoon of Mo…
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From Cannes to the Future: AI, Brands & the Power of Human Connection
22:08
22:08
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22:08
Recorded live from Cannes Lions, this episode dives into the future of commerce, creativity, and connection with special guest Eric. We unpack why brands are losing their voice, how AI is transforming everything from influencer marketing to grocery shopping, and why human experience still matters. It’s a fast-paced, thought-provoking conversation a…
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The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400
21:28
21:28
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21:28
🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world. Prime Day may be breathing down our necks, but that’s not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry ne…
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Trends in Amazon Brand Strategy and Innovation, with Jay Lovelace, CEO at Jungle Scout
25:14
25:14
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These are, how should I say it, interesting times to be a seller on Amazon. It’s good to be able to make decisions based on data in the midst of the chaos, so Jay Lovelace, CEO at Jungle Scout joined the podcast to lay out the trends that the data is identifying overall and across some specific categories that are on the move.…
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Crave-Worthy Nutrition: TRUBAR ’s Path from Concept to Shelf | Category Disruptors - Erica Groussman of TRUBAR - Episode 399
19:47
19:47
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🎙️Interview with Erica Groussman of TRUBAR DESCRIPTION This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it! In this final episode of the series spotlighting powerhouse female CEOs and founders, we’re joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favori…
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Surfing the Retail Media Wave, with Paul Brooks, Partner at Tenet Advisory & Investments, ex-Coles 360
39:55
39:55
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39:55
For the first episode of the APAC edition of Unpacking the Digital Shelf, Teresa is joined by Paul Brooks, former GM of Retail Media at Coles360 to discuss the retail media scene in Australia. Paul shares his journey building one of Australia’s largest retail media networks, the growth phases retailers go through, and the real-world trade-offs that…
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The Budget Flows Where the Performance Goes and Other OmniCommerce Lessons, with Kacie McKee, Head of Omni-Commerce and Digital Acceleration at Kenvue
30:41
30:41
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30:41
I don’t know whether it’s a holy grail, but certainly a worthy grail is getting your organizations to behave with an omnichannel mindset to hopefully connect with the consumer however and wherever they choose, driving better conversion and a more strategic joint approach with your customers. Kenvue has organized around that mindset to ensure that t…
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From Family Recipe to Challenger Brand | Category Disruptors - Laurel Orley of Daily Crunch - Episode 398
31:04
31:04
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31:04
DESCRIPTION The Category Disruptors Series continues! It’s time for Part 3 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. In this episode, we spotlight Laurel Orley, co-founder and CEO of Daily Crunch—the sprouted nut snack brand shaking up what they call th…
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