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The Power of iROAS in Experiential Retail Media, with Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk

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Manage episode 506424361 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail media—the new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term. Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk joined the podcast to explain it all.
  continue reading

332 episodes

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iconShare
 
Manage episode 506424361 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Think of a store that's not just a place to buy things, but an experience you can see, hear, and touch. That's the essence of experiential retail media—the new frontier where advertising, content, and commerce merge to create memorable moments for shoppers, and incremental revenue for brands, in both the short term and long term. Andrew Lipsman, Commerce and Media Analyst, and Matt Eichorn, Co-Founder and CEO at Freeosk joined the podcast to explain it all.
  continue reading

332 episodes

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