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Lessons from Africa on Localisation and Digital Shelf Growth, with Anna Adams, Digital Business & eCommerce Executive
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Manage episode 524590813 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building digital shelf capability in emerging markets is a very different challenge, and few people know that better than Anna Adams. After leading eCommerce for Coca Cola and Philips across Africa, she’s seen firsthand how to balance global strategy with local realities in one of the most diverse regions in the world. Anna joins the podcast to break down how she built capability with limited resources, scaled digital across markets at different maturity levels, and tapped into mobile-first behaviour to drive shopper engagement. She also shares what global teams often get wrong about localisation, and what it really takes to support regional teams for long-term success.
…
continue reading
344 episodes
MP3•Episode home
Manage episode 524590813 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building digital shelf capability in emerging markets is a very different challenge, and few people know that better than Anna Adams. After leading eCommerce for Coca Cola and Philips across Africa, she’s seen firsthand how to balance global strategy with local realities in one of the most diverse regions in the world. Anna joins the podcast to break down how she built capability with limited resources, scaled digital across markets at different maturity levels, and tapped into mobile-first behaviour to drive shopper engagement. She also shares what global teams often get wrong about localisation, and what it really takes to support regional teams for long-term success.
…
continue reading
344 episodes
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