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From Billboard to Buy Button: Infusing Brand Everywhere, with Roald Van Wyk, Global Creative Commerce Lead at IPG

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Manage episode 497120988 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In chaotic times, trust becomes a premium value in the choices a consumer makes. That’s why so many brands invest heavily in creating brand experiences on the world’s most watched canvases, at the Super Bowl, the Oscars, the Olympics. But the most valuable real estate for your brand experiences may be where your consumers spend the vast majority of their time - in digital experiences often on the PDP. Roald Van Wyk, Global Creative Commerce Lead at IPG, is issuing an urgent and compelling call that creative briefs, and the processes they fuel, must change to ensure that your brand is building trust with the best creative across every screen, and every interaction.
  continue reading

326 episodes

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iconShare
 
Manage episode 497120988 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In chaotic times, trust becomes a premium value in the choices a consumer makes. That’s why so many brands invest heavily in creating brand experiences on the world’s most watched canvases, at the Super Bowl, the Oscars, the Olympics. But the most valuable real estate for your brand experiences may be where your consumers spend the vast majority of their time - in digital experiences often on the PDP. Roald Van Wyk, Global Creative Commerce Lead at IPG, is issuing an urgent and compelling call that creative briefs, and the processes they fuel, must change to ensure that your brand is building trust with the best creative across every screen, and every interaction.
  continue reading

326 episodes

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