Keeping Them Dancing: What Dance Studios Can Learn About Retention from Gyms, Music Schools & More

Transform My Dance Studio – The Podcast For Dance Studio Owners

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27d ago 23:56

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In this solo episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater reveals why most studios lose nearly half of their students every year—and how the top-performing studios break the cycle with retention strategies that actually work. Drawing lessons from gyms, preschools, and Inner Circle members, Olivia shares practical, real-world tactics that you can apply immediately to stop “leaky bucket syndrome” and grow with confidence.

Whether you’ve been stuck on the enrollment hamster wheel or scrambling to re-recruit at recital time, this episode will challenge you to rethink your retention and give you simple, doable steps to keep more students for the long haul.

What You’ll Learn:

Why focusing only on new enrollments creates “leaky bucket syndrome”
Retention secrets borrowed from gyms and fitness studios
The surprising role preschools and childcare centers can play in your retention strategy
How to use newsletters, milestone celebrations, and theme months to boost loyalty
Why your onboarding system matters more than your trial week
The “plus-one / minus-one” scorecard every parent keeps in their head
How to track retention month-to-month to spot patterns before it’s too late
Examples of Inner Circle studios crushing retention with creative ideas
Why small, doable actions matter more than grand plans
The one next step you should take today to strengthen your studio’s future

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163 episodes

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