The Fitness Entrepreneur Podcast will teach you how to generate more money, impact and freedom with your fitness business. The show covers a wide range of important business topics from Marketing, Sales, Service Delivery, Team Building right through to Personal Productivity and Self-Development. The show is hosted by Phil Graham and often includes guest interviews with some of the world's most successful fitness entrepreneurs.
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Studioowner Podcasts
Behind every great studio is a story of transformation. The Transform My Dance Studio Podcast is your weekly lifeline for leadership, clarity, and community—created for ambitious studio owners who want more than just tips and tactics. Hosted by Olivia Mode-Cater, a lifelong dance educator and entrepreneur, each episode sparks inspiration and strategies to transform your studio and your life. You'll hear from trailblazing studio owners, mentors, and coaches who have been in the trenches, alon ...
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Join your host and Pilates Professional, Jenna Zaffino as she has spirited discussions on the Pilates culture with industry leaders and hidden gems. Time to laugh, challenge, reflect, and hear the pulse of the Pilates community!
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The fitness industry is going to be wiped out
8:01
8:01
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8:01The fitness industry is about to change forever. AI, market saturation, and collapsing trust are wiping out unprepared coaches. If you're still running your business the same way you did a year ago, you're already behind. In this episode, I break down the four biggest threats facing fitness coaches right now, and the exact strategies you need to st…
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Building a Career from Dancer to Artistic Director with Alicia Graf Mack
37:06
37:06
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37:06Dance education is evolving , and studio owners are standing right at the center of it. As our industry evolves, the studios that will thrive are the ones willing to look beyond technique and toward something deeper: leadership, curiosity, collaboration, and belonging. In this powerful conversation, Olivia Mode-Cater and Inner Circle Program Direct…
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3 Step Guide for Fitness Coaches to Get Online Clients Today
8:07
8:07
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8:07In this episode, I share three simple yet powerful fundamentals for getting clients online. If you're a fitness coach struggling to grow your business, these strategies will help you increase your client base, make a bigger impact, and ultimately achieve true freedom. I cover: - The importance of making an offer every day. - How to market yourself …
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How Studio Owners Can Strengthen Their Visibility and Capacity in 2026 with Lisa Fabrega
29:19
29:19
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29:19You don't need more strategy. You need more capacity. If you've ever wondered why you're working harder than ever but not seeing the growth you expected, this episode will feel like a deep exhale. Leadership mentor and capacity expert Lisa Fabrega returns for a conversation that every studio owner needs to hear before stepping into a new year of gr…
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5 Unbeatable Systems to Grow Your Online Fitness Business
15:41
15:41
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15:41From building my dream house and dream life to hitting consistent £10K+ months—every bit of it came down to systems. In this video, I'll walk you through the five high-leverage systems that allowed me to scale without burning out, working 80-hour weeks, or relying on guesswork. If you want to run a lean, profitable coaching business with predictabl…
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What 2025 Taught Us — And Where Dance Studios Are Headed in 2026
29:02
29:02
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29:02In this reflective solo episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater takes studio owners on a powerful journey through the biggest lessons of 2025—and the mindset shifts required to thrive in 2026. From the collapse of one-size-fits-all marketing to the rise of authentic content and the return of belonging, Olivia breaks down…
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8 Rules to Build a Highly Successful Fitness Business
13:38
13:38
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13:38Most coaches start a business for freedom… then end up trapped by metrics, burnout and doing everything themselves. This episode breaks that cycle. Phil walks through the 8 core rules every fitness entrepreneur needs to build a business that actually pays well, scales, and gives you your life back. If you want mission, money and momentum - start he…
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The Offer Blueprint Every Studio Owner Needs (Part 2) with Roland Frasier
28:39
28:39
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28:39This episode is Part 2 of our powerful two-part series with global business strategist and offer-creation expert Roland Frasier. And if Part 1 cracked open what studio offers can be, Part 2 is the masterclass that shows you how to actually build them. In this jam-packed final installment, Olivia Mode-Cater and Roland go deep into the psychology, st…
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The Offer Blueprint Every Studio Owner Needs (Part 1 ) with Roland Frasier
24:52
24:52
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24:52In this practical and powerful episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with strategic growth expert Roland Frasier to unpack the science, structure, and psychology behind offers that actually convert. If you've ever felt stuck in the "feast or famine" cycle, struggled with free trials, or wondered why some offe…
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The Truth About Black Friday & Seasonal Offers (And Why Your LTV Tanks)
8:20
8:20
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8:20A lot of Fit Pros chase gimmicks. The ones who scale focus on solving real problems. In this episode, Lee and James break down why Black Friday deals don't build a business, why pricing-shoppers kill your LTV, and how to create year-round demand through consistent, high-ROI marketing that speaks to real pain points. Perfect listen before you plan 2…
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Most fitness coaches are following the wrong strategies - chasing followers, copying influencers, and posting content that never converts. The industry is contracting, attention is harder to get, and generic branding won't save you. This episode breaks down the new rules for building a real coaching business in 2026 — one that attracts high-ticket …
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Forget 20% Off — Create an Experience They'll Never Forget
19:27
19:27
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19:27In this powerful episode of the Transform My Dance Studio Podcast, CEO and DSOA mentor Olivia Mode-Cater dives into the Black Friday strategies that actually work for dance studios and why most studio owners miss this massive opportunity. Using the nostalgic example of Build-A-Bear's holiday marketing genius, Olivia breaks down how to shift from fo…
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What Families Remember Most (and Why It Keeps Them Enrolled)
27:34
27:34
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27:34In this inspiring episode of Transform My Dance Studio, Olivia Mode-Cater sits down with Inner Circle mentor and long-time studio owner Loren Specht to explore how the holiday season can be your biggest opportunity to build connection and loyalty. Together they unpack Barrett Brooks' framework of trust and excellence—and how those two words can tra…
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Keeping clients longer - the secret to retention
23:51
23:51
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23:51Most coaches obsess over lead generation, but that's not where real profit lives. Retention is. In this episode, Phil reveals the simple systems, client classifications, and brand touchpoints that keep clients paying longer and referring more. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and mo…
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AI & Ozempic: The Biggest Threat (and OPPORTUNITY) for Fitness Coaches
10:26
10:26
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10:26If you're a fitness coach, online trainer, or gym owner, this is essential to understand. The coaches who lean into AI and Ozempic in their mindset, marketing, sales, delivery, and team will win. The ones who don't will get left behind. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more free…
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Make December Your Most Joyful—and Profitable—Month Yet
23:38
23:38
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23:38In this heart-warming and strategy-packed episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor and Los Angeles studio owner Jodi Shilling to talk about one of the toughest seasons for studio owners—the holidays. When attendance dips and families get busy, Jodi shares how she keeps her dancers coming…
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How To Avoid Holiday Burnout and November Drop‑Outs
30:14
30:14
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30:14In this insightful and relatable episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Rosina Andrews, author, educator, and host of The Dance Smarter Podcast, to unpack one of the biggest challenges in the studio calendar—the November slump. Together, they break down why student motivation dips, how family schedules an…
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Control Your Environment or It Will Control You
8:51
8:51
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8:51Your environment dictates your success. Here's how to control it before it controls you. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/
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51
Sell High-Ticket Without Calls (The Inbound + Loom System)
52:20
52:20
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52:20The sale is made before the call. Build long-form + proof, then close in the DMs. Here's the full workflow. Watch the video on my Fitness Entrepreneur YouTube channel ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-busi…
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In this empowering solo episode, Transform My Dance Studio host and DSOA CEO Olivia Mode-Cater flips the script on recital season. What if your recital wasn't just a show—but your studio's biggest retention and revenue driver? Olivia dives into how to make your recitals a celebration that's as profitable as it is meaningful. You'll learn exactly ho…
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Why 'It's Not Personal, It's Business' Might Save Your Studio
34:05
34:05
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34:05In this empowering and refreshingly honest episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor Nadine Selinger to talk about a topic many studio owners would rather avoid: their numbers. Nadine shares her journey from "QuickBooks was like poking me in the eyeballs" to celebrating her Financial Frid…
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Most coaches glamorise 10k months and think success is easy. The truth? Your attitude is either building your business or killing it. In this episode we break down the mindset shift every fitness entrepreneur must make if they want to last. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more …
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How to Add $40K+ Without Teaching More Classes
31:16
31:16
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31:16In this game-changing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor Nadine Selinger, owner of Dance City in Regina, Saskatchewan. Nadine opens up about her wake-up call moment, when running on exhaustion and relying only on tuition was no longer sustainable. She shares the practical (and prof…
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Rory Phelan - How I Turned a Small, Uncommon Niche Into a Six-Figure Online Fitness Business in 1-Year
37:11
37:11
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37:11Rory Phelan went from £800 a month and a third shoulder surgery to 13k to 16k months in under a year. We unpack the levers. Kill the fear of money. Compress work to 60 minutes a day and revenue lifts 20 percent. Sell the result, not the plan. System over self. Niche hard. Build community that retains. This is the path from scattered PT shifts to a …
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The One Thing Keeping Your Studio Stuck (And Andy Seely's Fix for It)
49:11
49:11
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49:11In this insight-packed episode, Olivia Mode-Cater sits down with Andy Seely, CEO of Creatively Disruptive, to reveal how dance studios can grow profits without piling on the stress. If you've ever felt trapped in the cycle of "doing it all" and still hitting a revenue ceiling, this conversation is your wake-up call. Andy shares how the most success…
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51
Why Most Fitness Coaches Feel Broke (no matter how many sales they make)
53:52
53:52
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53:52Ever had a record week… only to wake up the next day worrying where the next client will come from? That cycle keeps coaches stuck in fear, never enjoying the business they built. In this live training, I break down the mental block behind it, and how to finally escape the trap so you can grow, earn, and actually enjoy your life. Listen now. Your b…
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Keeping Them Dancing: What Dance Studios Can Learn About Retention from Gyms, Music Schools & More
23:56
23:56
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23:56In this solo episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater reveals why most studios lose nearly half of their students every year—and how the top-performing studios break the cycle with retention strategies that actually work. Drawing lessons from gyms, preschools, and Inner Circle members, Olivia shares practical, real-w…
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"Give Me 5 Minutes": Mission Over Metrics Forget vanity metrics. In this episode, I show you how to fix retention, sales, and marketing so your business actually grows. ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-bu…
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1
Stop Treating Re-Enrollment Like a One-Day Event
26:20
26:20
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26:20In this insightful deep dive episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater is joined by Inner Circle mentor and powerhouse studio owner, Kelli Leighton, to unpack the strategies that keep dancers and their families coming back year after year. From rec students to competitive teams, Kelli reveals the systems and mindset s…
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51
Harry Shepherd: From £12.50 an Hour to £40k/ Month
50:43
50:43
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50:43Ex-Royal Marine to market leader. 125 active clients. Cash rich and time rich. In this hotseat I break down how Harry scaled fast with simple systems, strong positioning, and daily sales discipline. What you'll learn: The short-form to story engine that starts conversations and converts • The 40/20/20/20 content mix that keeps demand high • The…
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The Wake-Up Call That Changed My Studio Forever
24:53
24:53
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24:53In this short and powerful episode of the Transform My Dance Studio In this candid and empowering episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater is joined by Inner Circle mentor Kelli Leighton for a real talk on student retention, re-enrollment strategies, and building a culture families can't imagine leaving. Kelli opens …
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Stop Selling, Start Nurturing: The 80/20 Rule for Studio Marketing
13:13
13:13
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13:13In this short and powerful 10 Minute Marketing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater drops a marketing truth bomb that could transform the way you approach your social media. If your posts only speak to strangers, your current families will start to feel like strangers too. Olivia shares her own lessons learned about b…
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Retention Isn't Luck: How to Keep Students Year After Year with Retention Expert Paige Sayegh
39:48
39:48
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39:48In this high-impact episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle coach and veteran studio owner Paige Sayegh, who has mastered the art of student retention at scale. With 715 students and a thriving culture built over 31 years, Paige reveals the exact systems, touchpoints, and community-building st…
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Stop Focusing On Gimmicks, Focus On Solving Real Problems Instead
5:52
5:52
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5:52Stop chasing gimmicks. Start solving real problems. In this episode, we break down why generic marketing is killing fitness businesses, and how to stand out by speaking directly to your clients' deepest pain points. Want help applying this to your business? Book a call with one of my coaches now.
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