Series 6 Episode 8 - How And Why SEO And Experimentation Should Work Hand In Hand #THEBIGLIFT podcast

Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand

24d ago 30:54

Content provided by Webtrends Optimize. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Webtrends Optimize or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KPI's are important to measure the success of your tests, and Luke explains why it is key to set these to keep the balance between testing and SEO. There are lot's of key things, particularly content, you can incorporate into your website to maximise your SEO strategy, and testing techniques allows you to determine the strongest variation of this.

00:32 Introduction

01:00 Guest Background

01:44 Can disparate teams work towards a common goal?

04:20 Where do you start?

06:52 What levers do you need to pull to get SEO and AB Testing to work hand in hand?

08:24 Criteria for success

11:22 Does User Experience have any bearing on SEO?

13:57 Can “Off-Page” content and SEO keywords be tested?

17:13 Does AI change things for SEO rankings?

19:40 Getting AI to ask questions to build better content

25:58 How often should the effectiveness of on-page content be checked?

74 episodes