This month's #thebiglift podcast guest is Oliver Walker, Co-Founder and Managing Director of Hookflash Analytics, who are a dedicated digital analytics consultancy. Oliver's educational background in consumer psychology means he has an in-depth understanding of how to get into the minds of customers to deliver the products they want. He explores the importance of building strong relationships with your customers so they keep returning, which is also rewarded by search engines. But, the key to all of this is the quality of your data. You can then utilise different area's of a digital marketing strategy, such as SEO and experimentation, to create a strong and effective brand which also ensures the most impactful experience for your customer.