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Series 2 Episode 4 - A tale of two marketers, from colleagues to life-long friends
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A complex digital marketing landscape gave rise to the concept of "T-shaped marketer" and has changed collaboration between teams, client and agencies. This is the theme we discuss today on #theBigLift podcast with Kerry O'Brien (who now runs her own marketing consultancy, KOKO) and Nicki Moody (Project Management Director @Fresh Egg Digital Marketing Agency). Our guests met each other when they worked for the Thomas Cook Group a few years ago and then both took a turn in their careers to focus on digital marketing from the agency side. Tune in to listen to their intriguing discussion about real life challenges marketers face today.
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