In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up more clearly in search.

Key takeaways:

• Why competitors look clearer to Google: How well written page titles, meta descriptions, and homepage messaging send strong signals about what each page is really about.
• The role of website structure and headings: Why using a single H1 heading, logical H2 and H3 subheadings, and clear internal links helps Google understand your content quickly.
• Service and category pages that work harder: The value of dedicated service or category pages with at least 350 words of focused copy that ties directly to what you offer.
• Smarter blogging for buyers, not just browsers: Creating blog content that answers questions closer to a buying decision.
• Winning locally with your Google Business Profile: Why accurate categories, regular updates, photos, reviews, and even events can transform your local visibility.
• Building authority over time: Using case studies, testimonials, awards, press features, and supplier recognition to demonstrate real-world expertise.
• Foundations to focus on first: Clarifying your homepage H1, tightening navigation, adding strong calls to action, & including at least one trust signal on every key page.
• Why social media is optional: A reminder that no one beats their competitors in Google just because they post more reels, and that your owned content is where the real leverage sits.

Resources mentioned in this episode:

• Book a Website Potential Discovery Call to talk through where you are now and where you want your website to take you
• Explore ongoing support through one to one consulting or The Website Growth Club f

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Ever feel like your business should be easier to find on Google?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist