In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue.

Jules explains how simple changes can encourage more of your existing visitors to take action without needing to spend more time or money on marketing. She breaks down the three foundations of conversion rate optimisation, how they tie in with SEO, & why clarity is the thread that runs through every high performing website.

Key Takeaways

Why conversions matter
Many business owners think they need more traffic, yet they already have visitors coming from social media, email, word of mouth, networking or PR. The real issue is what happens after people arrive.

Clarity and structure improve both SEO and conversions
Headings, subheadings, clean paragraphs, skimmable layouts & removing distractions help both humans and search engines understand your content.

Make the action simple
Repeated clear calls to action, accessible button sizes, directional cues & streamlined forms all contribute to improved conversion rates.

Resources mentioned in this episode

• Learn step-by-step, how to set up Google Analytics & Search Console in this short course & get the essentials in place fast.
• Book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie.
• Download the Free Beginner’s QuickStart Guide to SEO
• Explore more tips and get weekly guidance through the Website Success Hub newsletter

Related Episodes:

🎧 Episode 109: Back to Basics: How to Get Your Website Showing Up on Google

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Ever feel like your business should be easier to find on Google?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist