EP. 114 How To Maximize Your Key Moments

The Unstoppable Marketer®

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3M ago 50:08

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In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Chapters

1. Introduction and Updates (00:00:00)

2. Understanding Your Customer’s Knowledge (00:06:00)

3. Seasonal Trends in Marketing (00:14:00)

4. Differences in Gender Buying Behavior (00:24:00)

5. Impact of Wholesale on D2C Brands (00:34:00)

6. Strategies to Maximize Advertising Efforts (00:44:00)

7. Yeti's Successful Marketing Approach (00:54:00)

8. Utilizing Sensory Experience in Ads (01:04:00)

9. Key Takeaways and Wrap (01:14:00)

127 episodes

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