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identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people

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Manage episode 415510795 series 3002215
Content provided by Andi Alleman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Alleman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with us: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

Today's show:

Part 1 in our series on Identity Architecture.

In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.

In this episode we're discussing:

  • The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
  • The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
  • IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
  • Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Get $50 towards your first Peerspace booking

Soulset Stock an aesthetic content library

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

This show is produced, mixed, recorded + additional music by Ben Alleman

  continue reading

196 episodes

Artwork
iconShare
 
Manage episode 415510795 series 3002215
Content provided by Andi Alleman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Alleman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

Travel with us: get details on the Joshua Tree Sabbatical

Apply for the Smart Girls Mastermind Membership: APPLY NOW

Today's show:

Part 1 in our series on Identity Architecture.

In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.

In this episode we're discussing:

  • The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
  • The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
  • IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
  • Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.

RESOURCES:

Join the Smart Girls Broadcast Channel for free on Instagram

The Unschool FREE How to Launch Masterclass is available here.

Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

The Income to Instagram Starter Kit is now available

Get $50 towards your first Peerspace booking

Soulset Stock an aesthetic content library

Want to chat about this episode? Text 📲 at +1 (323) 405-9256

This show is produced, mixed, recorded + additional music by Ben Alleman

  continue reading

196 episodes

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