From Radical Honesty to AI Co-Founders: 8 Cult Brand Behaviors You Shouldn't Skip

The Unschool by Andi Alleman

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2M ago 31:44

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This week, Andi’s catching you up on everything — from why she ghosted her own show (😅) to what’s next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now.

After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she’s reflecting on what’s working right now — and how you can use these insights to build something magnetic, memorable, and made to last.

Andi shares:

Why she paused the pod to run the Cult Brand Blueprint training — and the secret replay link she’s dropping just for you.

A peek into her final round of Obsession-Worthy Mastermind before pivoting fully into Casa Noon.

Behind the scenes of a beauty retreat in New Orleans, a VIP strategy day with a visionary client, and investor convos while traveling.

The 8 cult brand behaviors you need to know now:

Radical honesty is the new authenticity
Community > followers (but community creates followers)
Nostalgia is a conversion strategy (hello, Labubu & Jellycat)
Personal branding is leadership
AI is your co-founder now
Founders with visibility > hustle culture burnout
Micro-influencers are the new ROI kings and queens
Smart girl brands share generously (transparency = loyalty)

This one’s packed. A must-listen if you're ready to lead with vision, show up with heart, and build a brand that doesn’t need to shout to be heard.

Takeaways:

The future is lo-fi, human-first, and deeply magnetic.

Your personal brand is a growth engine — treat it like IP.

Sustainable visibility matters more than ever.

If you're not building community, you're building in silence.

🔗 Links & Mentions:

Replay the Cult Brand Blueprint training (secret link in the show notes)

Join the Obsession-Worthy Mastermind (last call)

Come hang in the Out of Office Club

Get the Co-CEO GPT

199 episodes