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Excavation Season: Micro Moves + Vibes, Virality, and Value Bombing

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Manage episode 517783832 series 3002215
Content provided by Andi Alleman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Alleman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Andi unpacks how tiny shifts, online and off, create big-deal momentum, plus the content framework that's rewriting brand growth.

From high-performance mindset and "micro moves" that shape identity to the three-post content system powering cult-brand growth, this solo episode is your reminder that becoming a big deal starts with small, deliberate shifts.

But first, Andi shares what's new behind the scenes:

The Unschool newsletter + podcast are now fully aligned under one name—your weekly dose of creative strategy and identity-centered, IYKYK factor brand building.

✨ The Intuitive Biz Academy is coming back for Black Friday—updated, refined, and priced for a limited re-release. (If you already own it, you'll get the new version automatically.)

✨ Inside Oui, We Studio, the Cult Brand Accelerator just wrapped enrollment for the fall cohort—23 founders deep in obsession-worthy strategy. The next round opens in January.

In this episode, Andi dives into:

The power of micro moves—tiny shifts that recalibrate your energy and direction.

The Vibe • Viral • Value framework: the only three post types your brand actually needs.

What makes a cult-worthy collab, featuring Algae Cooking Club × Nara Smith.

Creators to watch: Baseball for Baddies and Anna Gaiia—two creators redefining community + consistency.

The rise of the "Resume-as-Brand" era and why personal credibility drives modern marketing.

And why analog drops like Outlander Magazine prove print (and nostalgia) still sell.

✨ Takeaways Micro moves > massive pivots. Vibe, viral, and value posts = magnetic growth. Alignment is the new algorithm. Consistency beats volume—double down when it works.

🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon

🎧 Tune in for Andi's full breakdown of the Vibe • Viral • Value method—and how to make 2026 your "big-deal" era.

  continue reading

205 episodes

Artwork
iconShare
 
Manage episode 517783832 series 3002215
Content provided by Andi Alleman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Alleman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Andi unpacks how tiny shifts, online and off, create big-deal momentum, plus the content framework that's rewriting brand growth.

From high-performance mindset and "micro moves" that shape identity to the three-post content system powering cult-brand growth, this solo episode is your reminder that becoming a big deal starts with small, deliberate shifts.

But first, Andi shares what's new behind the scenes:

The Unschool newsletter + podcast are now fully aligned under one name—your weekly dose of creative strategy and identity-centered, IYKYK factor brand building.

✨ The Intuitive Biz Academy is coming back for Black Friday—updated, refined, and priced for a limited re-release. (If you already own it, you'll get the new version automatically.)

✨ Inside Oui, We Studio, the Cult Brand Accelerator just wrapped enrollment for the fall cohort—23 founders deep in obsession-worthy strategy. The next round opens in January.

In this episode, Andi dives into:

The power of micro moves—tiny shifts that recalibrate your energy and direction.

The Vibe • Viral • Value framework: the only three post types your brand actually needs.

What makes a cult-worthy collab, featuring Algae Cooking Club × Nara Smith.

Creators to watch: Baseball for Baddies and Anna Gaiia—two creators redefining community + consistency.

The rise of the "Resume-as-Brand" era and why personal credibility drives modern marketing.

And why analog drops like Outlander Magazine prove print (and nostalgia) still sell.

✨ Takeaways Micro moves > massive pivots. Vibe, viral, and value posts = magnetic growth. Alignment is the new algorithm. Consistency beats volume—double down when it works.

🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon

🎧 Tune in for Andi's full breakdown of the Vibe • Viral • Value method—and how to make 2026 your "big-deal" era.

  continue reading

205 episodes

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