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Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How This Athlete Built a $10M Sock Brand

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Manage episode 458359296 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"I wanted to create a product that could be the yoga pant for the foot."

Rob Fraser, former pro cyclist and the founder of Outway, believes socks should do more than cover your feet. Drawing from his background in sport, Fraser has crafted a brand that blends durability with everyday style. In this episode, he shares the unlikely story of how a thousand-dollar loan sparked a $10 million business, tapping into the potential of a $50 billion market. What follows is a lesson in resilience, as Fraser discusses growth, innovation, and the quest to make socks worthy of serious consumer loyalty.

Links:

  • Rob Fraser – Founder of Outway, former pro cyclist and Canadian national team member
  • Outway – Rob Fraser's sock brand
  • Shopify – Platform Outway uses for their e-commerce site
  • Shopify Bundles App – Used by Outway for product bundling

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Help the show

What's Kurt up to?

Never miss an episode

  continue reading

524 episodes

Artwork
iconShare
 
Manage episode 458359296 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"I wanted to create a product that could be the yoga pant for the foot."

Rob Fraser, former pro cyclist and the founder of Outway, believes socks should do more than cover your feet. Drawing from his background in sport, Fraser has crafted a brand that blends durability with everyday style. In this episode, he shares the unlikely story of how a thousand-dollar loan sparked a $10 million business, tapping into the potential of a $50 billion market. What follows is a lesson in resilience, as Fraser discusses growth, innovation, and the quest to make socks worthy of serious consumer loyalty.

Links:

  • Rob Fraser – Founder of Outway, former pro cyclist and Canadian national team member
  • Outway – Rob Fraser's sock brand
  • Shopify – Platform Outway uses for their e-commerce site
  • Shopify Bundles App – Used by Outway for product bundling

Sponsors

Help the show

What's Kurt up to?

Never miss an episode

  continue reading

524 episodes

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