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Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Building Frizz + Co: Haircare, Shopify, and Community

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Manage episode 464940931 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Building Frizz + Co: Haircare, Shopify, and Community

Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real.

What You’ll Learn in This Episode:

  • Why Daphne left accounting to launch Frizz + Co.
  • How her personal hair struggles inspired a hero product.
  • The scrappy marketing tactics that worked (and the ones that didn’t).
  • How in-person events became her secret growth weapon.
  • Lessons from bootstrapping, product seeding, and building a Shopify brand.

Links Mentioned:

Sponsors:

CTA:
Subscribe for more Shopify insights and stories like this! [Insert subscription link]

  continue reading

525 episodes

Artwork
iconShare
 
Manage episode 464940931 series 1402157
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Building Frizz + Co: Haircare, Shopify, and Community

Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real.

What You’ll Learn in This Episode:

  • Why Daphne left accounting to launch Frizz + Co.
  • How her personal hair struggles inspired a hero product.
  • The scrappy marketing tactics that worked (and the ones that didn’t).
  • How in-person events became her secret growth weapon.
  • Lessons from bootstrapping, product seeding, and building a Shopify brand.

Links Mentioned:

Sponsors:

CTA:
Subscribe for more Shopify insights and stories like this! [Insert subscription link]

  continue reading

525 episodes

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