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Gabrielle Mills and her mother Chrissy took an unconventional path to entrepreneurship. After six years of searching for the perfect business model, they decided to invest in themselves instead of a franchise—starting what would become Sourced, a comprehensive back-office services company, from Chrissy's basement.
What makes their story remarkable isn't just the mother-daughter dynamic (though family ties run deep with siblings, in-laws, and extended family having worked in the business), but how they identified and filled crucial gaps for growing businesses. Sourced provides fractional accounting, marketing, HR, administrative support, and talent acquisition services—five distinct businesses under one roof, all focused on helping companies function more efficiently without the overhead of full-time staff.
Their success stems from a laser focus on solving pain points. For accounting clients, it's often financial chaos—whether preparing for an exit, supporting a CFO who can't function with inadequate reports, or rescuing businesses when bookkeepers depart. Their talent acquisition process employs a three-person team that thoroughly vets candidates before clients ever meet them, saving valuable time and ensuring strong matches. Marketing services range from foundational branding (including logos designed in PowerPoint!) to comprehensive campaigns that build credibility and attract clients.
After nine years of growth primarily through word-of-mouth, Sourced now faces fresh challenges. Their client base has evolved from small businesses to companies with $2-30 million in revenue—organizations that require different approaches to marketing and sales. Gabrielle's candid admission resonates with entrepreneurs everywhere: "We all have the same problem, and it's in sales. Nobody knows how to do it, nobody feels successful at it." It's this refreshing honesty, combined with their proven ability to solve complex business problems, that makes their journey so instructive for anyone building a service-based business.
Want to learn more about outsourcing your back-office functions or how a fractional approach might help your business scale? Visit GetSourced.com and discover how professional support can free you to focus on growth.

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