Write a book. Get on the NYT Bestseller List. Get rich. Die famous.

The Sales Podcast

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3d ago 59:51

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#12WeeksToPeak #nytimes #bestseller Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.He discusses the strategies he employed, the economics of book publishing, and the evolution of the industry over the years. Drew emphasizes the importance of understanding the market dynamics and distribution channels for authors aiming for success. We explore the intricacies of thought leadership, marketing strategies, and the importance of building genuine relationships with customers, and we discuss the distinction between transactional marketing and relationship marketing, emphasizing the need for emotional security and intimacy in business interactions. The dialogue also touches on the challenges faced by small businesses in navigating the marketing landscape and the significance of effective communication in fostering long-term customer relationships.Michael Drew's book retreat: https://bookretreat.com/Guest email: [email protected] 00:00 Introduction and Background of Michael Drew02:21 The Journey to New York Times Bestsellers08:09 Understanding the Economics of Book Publishing12:57 The Evolution of the Publishing Industry19:14 The Importance of Distribution in Book Success24:26 The Objective of Thought Leadership25:14 Building Relationships vs. Transactional Marketing28:30 The 12 Steps of Intimacy in Marketing30:25 Understanding Customer Needs36:12 The Science of Emotional Security40:55 Navigating the Marketing Landscape42:15 Breaking the Cycle of Burn and Churn48:22 The Importance of Communication in BusinessNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer#12weekstopeak #nytimes #bestseller

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