Launched in 2013, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. As of September 2025, it was rebranded and launched as The BJJ and Biz Podcast here on Spotify.
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Wesschaeffer Podcasts

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Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast
15:08
15:08
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15:08No plan survives contact with the enemy...yet you still plan. Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training. We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom. Then I get into some sales and business advice…
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Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus | Wes Schaeffer | The BJJ and Biz Podcast
12:05
12:05
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12:05#BJJ #TheBJJandBIZPodcast #Business #SalesTraining Summary In this monologue, I get into the importance of avoiding assumptions in both martial arts and sales. (My new ABCs of Selling includes, "Always Be Curious.") I share personal experiences from a recent training session and draw parallels to decision-making processes in sales, emphasizing the …
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The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer
45:33
45:33
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45:33#AItools #marketing #automation #salesstrategies #digitalmarketing Summary In this conversation, I catch up with my longtime friend and colleague, Roger Bauer, to discuss the significance of AI tools in marketing and sales. We explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business gro…
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Outbound Prospecting // How LinkedIn Automation Can Boost Your Sales Fast: HeyReach & Ilija Stojkovski
59:26
59:26
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59:26Takeaways The importance of personalization in outreach efforts LinkedIn is not just a social platform; it's a data warehouse. Inbox saturation is a significant challenge for marketers. Hyper-personalization can lead to new forms of saturation. Referrals are crucial for building trust and gaining new clients. Sales strategies must evolve with chang…
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AI In Sales // Chris Daigle, Founder of ChiefAiOfficer.com // Do AI Right To Grow Sales
1:01:37
1:01:37
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1:01:37#12WeeksToPeak #SalesTraining #salesautomation #GrowthMindset Summary I sat down with Chris Daigle to discuss the transformative impact of AI on business and everyday life. We explore how AI is not just a technological advancement but a revolution that is reshaping industries. Chris shares insights on practical applications of AI, the importance of…
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AI In Sales // Jason Benedict, Founder of Automation Agency // Automate, Integrate, Dominate, Celebrate
54:21
54:21
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54:21I've known Jason Benedict for over a decade. He's a smart entrepreneur and marketing agency owner who understands the transformative impact of AI on sales and business operations. We get into the evolution of AI tools, the benefits of automation, and how you can implement AI solutions to streamline processes and make mo' money. We touch on the cost…
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Selling With AI // Practical AI Tips To Grow Your Sales and Improve Your Marketing With Jeremy Shapiro on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
52:30
52:30
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52:30Jeremy Shapiro is back after many years. We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow! But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component…
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Entrepreneurship // Donny Hackett Shares How To Launch Your SaaS Side Hustle...and Keep Salespeople Honest on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
46:59
46:59
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46:59Donny Hackett is the founder of VeriDeal. He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments. So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's backgroun…
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Persuasion Training // The 10 Commandments of Sales With Dr. Persuasion
1:07:38
1:07:38
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1:07:38Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion." 00:00 Introduction to Dr. Yanniv Zaid 02:59 The Journey from Air Force to Sales Training 06:09 The Evolution of Sales in the Digital Era 09:01 Authenticit…
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Entrepreneurial Advice // Walked away from the 150-person company he founded to be an entrepreneur // Mike Pritchett shares how to win on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
58:13
58:13
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58:13#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Show notes: https://wesschaeffer.com/blog/mike-pritchett Guest Site: https://www.buzztrail.ai/ Guest LinkedIn: https://www.linkedin.com/in/mike-pritchett/ Company LinkedIn: https://www.linkedin.com/company/buzztrail-ai/ Take control of your life with 12 Weeks To Pea…
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Sales Training // Jab Your Prospects, Flip The Script, Control the Sale // Learn How on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
28:13
28:13
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28:13#12WeeksToPeak #salestraining #SelfImprovement I'm going solo today to start year 13 of The Sales Podcast, episode 718. I updated an old blog post about "jabbing hard-charging" prospects to 'flip the script' in sales. Our job in sales is to disqualify prospects, engage them effectively, and ask the right questions. I share insights from my extensiv…
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To Raise Your Prices, Raise Your Standards
59:57
59:57
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59:57#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Aim High, Raise Your Prices, Raise Your Standards, Make More Sales: Bill Rice Bill Rice, fellow class of '92 alum from @usafaofficial, joins me as I publish this on the 33rd anniversary of our graduation. 00:00 Introduction and Background 01:03 Lead Generation Strategi…
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Negotiate or die hungry, skinny, and sad. Andres Lares on The Sales Podcast.
1:03:24
1:03:24
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1:03:24#12WeeksToPeak #negotiation #SelfImprovement #LifeLessons In this conversation, I sit down with Andres Lares, a negotiation expert, to discuss the intricacies of negotiation, leadership, and sales training. Believe it or not, we get into the importance of goodwill in business relationships. (I always leave a little meat on the bone so my prospects …
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#12WeeksToPeak #nytimes #bestseller How To Get on the NYT Bestseller List. Get rich. Die famous. Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales. He discusses the strategies he employed, the economics of book publishing, and th…
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The Perfect Tech Stack: Chris Brisson of Sales Message
45:02
45:02
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45:02#12WeeksToPeak #marketingautomation #growthmindset Chris Brisson is the founder of Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI. 00:00 The Evolution of Sales Message 02:49 Unde…
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Fight The Fake Amazon Reviews To Save Your Online Reputation and Make A LOT More Money
58:06
58:06
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58:06#12WeeksToPeak #amazon #SelfImprovement Irish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!! Site: https://tracefuse.ai/ LinkedIn: https://www.linkedin.com/in/shanebark…
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Be Disciplined. It Beats Motivation: Chris Brisson, SaaS Founder
49:48
49:48
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49:48Discipline Over Motivation: Chris Brisson, SMS SaaS Founder Shares Why SMS is not dead; it's evolving and still effective. Text messaging remains a personal connection tool. The industry has shifted towards messaging as a primary communication method. AI is being leveraged to enhance business operations and customer engagement. Simplicity in market…
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Close The Sale // Shut Up To Make More Sales: Gene Slade on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
47:07
47:07
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47:07Listen Your Way Into More Sales With Gene Slade, the Sales Ninja Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry. We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeop…
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Why Your Salespeople Fail: Geoff Ketterer
43:12
43:12
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43:12Unlock Your Sales Team's Full Potential: Geoff Ketterer #12WeeksToPeak #PersonalDevelopment #leadershipdevelopment 00:00 Introduction and Background 02:15 The Role of Leadership in Sales Management 05:15 Accountability and Ownership in Management 10:55 Communication and Team Dynamics 15:13 Identifying Underperformance Causes 20:12 The Importance of…
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#12WeeksToPeak #ecommerce #onlinebusiness Maximize Your Profit Margins When Selling Online, David Schomer David Schomer and I discuss the evolving landscape of e-commerce, focusing on the competition between Amazon and Shopify. (One is much better than the other, and it's not even close.) We explore the importance of data-driven decisions, profit m…
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Sales Training // What Wins In Sales Today From The 1st Lady of Sales, Dr. Cindy McGovern on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
38:50
38:50
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38:50#12WeeksToPeak #Sales Training #selfimprovement This Is What Wins in Sales, Says Dr. Cindy McGovern, The 1st Lady of Sales 00:00 Reconnecting and New Ventures 03:14 The Evolution of Sales Post-COVID 05:57 Prospecting in a Distracted World 09:05 The Balance of Automation and Personalization 11:59 The Journey into Sales and Communication 17:58 Sales …
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Today, I sat down with John D. Marvin, the president and CEO of Texas State Optical. We discuss the optometry business, the unique business model of Texas State Optical, and the importance of brand management and marketing strategies. John shares insights on the optometry industry, the challenges faced by new practitioners, and the strategic focus …
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Bethany Stachenfeld, Founder of SendSpark allows for personalized video outreach at scale. Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn…
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Proven Profit Producing Processes // Double Your Profits, Guaranteed, Andrew Stotz, PhD, Entrepreneur, Doer on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
1:07:25
1:07:25
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1:07:25Guest Site: https://www.theprofitbootcamp.com/ Guest LinkedIn: https://www.linkedin.com/in/andrewstotz/ Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisp…
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Mental Toughness Training // Lift Yourself Up By Doing Hard Things, With Ed Latimore on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
1:19:44
1:19:44
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1:19:44#GoalSetting #PersonalDevelopment #SelfImprovement Author, physicist, YouTube legend, and former professional boxer Ed Latimore returns to discuss his journey as a professional boxer, author, and social media influencer. He shares insights on the importance of mentorship, the impact of family on personal development, and the nuances of marketing an…
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