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Your guide to killing Zendesk (with Marty Kausas, co-founder & CEO at Pylon)
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If there's something we all love, it's to root for david beating goliath.
And right now, there's a small team doing just that. Pylon, led by Marty Kausas, is going head to head with Zendesk.
Naturally, we asked Marty to share their playbook.
- (00:00) - Introduction
- (01:17) - The Motivation Behind Building Pylon
- (01:52) - The Journey to Becoming A-List
- (02:19) - Board Games and Strategic Thinking
- (04:16) - Targeting a Massive Market
- (09:46) - Building the First Product
- (11:42) - Competing with Giants
- (18:59) - Product Development and Marketing Strategies
- (26:35) - Embracing a Heavy Debate Culture
- (29:24) - Leveraging LinkedIn for Business Growth
- (38:22) - Scaling Sales and Hiring Strategies
- (42:31) - Navigating AI in Customer Support
- (47:59) - Reflecting on Business Learnings and Future Plans
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