321 - How Chiropractors Are Adding Services (and Huge Revenues) Without Compromising The Mission The Remarkable CEO For Chiropractors podcast

Content provided by Dr. Peter Camiolo and Dr. Stephen Franson, Dr. Peter Camiolo, and Dr. Stephen Franson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dr. Peter Camiolo and Dr. Stephen Franson, Dr. Peter Camiolo, and Dr. Stephen Franson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Remarkable CEO for Chiropractors »
321 - How Chiropractors are Adding Services (and Huge Revenues) Without Compromising the Mission

1d ago 53:20

MP3•Episode home

Scaling spinal decompression doesn’t have to be complicated. Dr. Pete sits down with Dr. Chad Glines and Dr. Caleb Braddock of Genesis Back & Neck you’ll hear how two chiropractors grew from one clinic to more than 70 by sticking to a simple, principled model built on the DRX9000, clear systems, and strong partnerships. They share how disc patients need a different approach, why one protocol beats constant tweaking, and how the right structure can create freedom, consistency, and predictable outcomes for doctors and patients.

In this episode you will:

Learn how to pair clinical excellence with systems that scale
Understand why disc patients require a different communication style
See how one machine and one protocol can standardize results
Identify the traits of partners who succeed quickly versus those who stall
Discover a cash-based model that drives both impact and freedom

Episode Highlights

01:32 – How Dr. Caleb and Dr. Chad came together to serve disc patients with a new model
03:17 – Why disc cases were the hardest to manage with traditional chiropractic care
04:21 – The origin of Genesis and how combining systems with decompression created a breakthrough
05:30 – The first expansion and how one partnership grew into 70 offices in 26 states
07:13 – Forming the partnership quickly and the unique challenges of merging practices
08:25 – Why disc patients require a completely different consultation and ROF
09:12 – Discovering Genesis as a principled decompression business aligned with chiropractic values
11:21 – Why seasoned chiropractors with established offices are the best partners
12:42 – Referral-based growth and why alignment matters more than advertising
14:54 – Defining success by aligning vision, values, and behaviors
16:01 – Identifying ideal partners who are coachable and ready for a proven recipe
17:30 – Why Genesis insists on one machine and one protocol for predictable outcomes
23:07 – The DRX9000 advantage and why true decompression differs from traction
24:27 – Building confidence through results and standardized care protocols
26:35 – Plug-and-play systems that save time and act like a “comfort blanket”
27:20 – The “do it stupid” concept and how overthinking stalls success
28:51 – A success story: multiple months at $100K+ from decompression services
31:05 – Trends in chiropractic and why Genesis is built to outlast fads
33:18 – Disc herniation as a growing problem that requires mechanical solutions
34:24 – Long-term stability and why decompression offers lasting impact for practices

37:25 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth.

Resources Mentioned
Join the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/

For more information about Medic Cloud please visit: https://mediccloud.com.au/

Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPC

Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1

To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

327 episodes