Best Dr. Stephen Franson Podcasts (2025)

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304 - How To Get Your Patients to WANT to Follow Your Recommendations for Care 51:59

5d ago51:59

51:59

What makes someone commit to care, not just for a month, but for a lifetime? Explore the missing link between compliance and conversion: helping patients want to follow through. It’s not about selling more visits—it’s about establishing VALUE for rhythm, relevance, and real outcomes. You’ll discover how to present care recommendations with clarity,…

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303 - Why Chiropractic Patients Buy Outcomes, Not Adjustments 58:42

12d ago58:42

58:42

People don’t invest in services. They invest in outcomes. Dr. Pete and Dr. Stephen reveal the real reason conversion rates flatline and retention struggles: too much talk about features, not enough focus on results. You’ll learn the importance of restructuring your day one and day two processes to build deeper connection, clarity, and buy-in. Wheth…

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302 - How to Get Paid To Adjust Employees (Yours and Others) 37:25

18d ago37:25

37:25

In this episode, you'll discover: New Tax Advantage Plan allows business owners to use employee tax dollars to pay for chiropractic care for their employees This applies to chiropractic businesses as well + get paid to adjust your team AND Save money on employment taxes = lowers employee tax burden Dr. Andrew White, CEO of Align & Co., explains how…

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301 - Business Intelligence: Part 2 48:25

25d ago48:25

48:25

In this episode, you'll discover: The Rule of 72: How compressing the conversion process compounds long-term success Time Kills All Deals Stick rate: What it really means and why it’s crucial to your business You can’t manage what is not measured The definition of True Conversion: The people who start care, stay under care The key conversion and re…

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300 - Business Intelligence: Part 1 44:18

1M ago44:18

44:18

In this episode, you'll discover: How to use business intelligence (data) to compress time and accelerate success Remarkable Standards (for KPI’s) create context for your Team for what a Win! looks like Unlock the 5 P’s: Identify key constraints and correct them for maximum impact Transformation is an ongoing process—it requires adaptability and co…

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299 - YOUR Business is a Reflection of Your Energy 56:03

1M ago56:03

56:03

In this episode, you'll discover: Your energy dictates your success—as your energy goes, so goes your business. Exclusive insight: Dr. Stephen and Dr. Pete share how they marshal their four limited resources for peak performance. Rituals vs. Routines – Rituals are what you get to do, routines are what you have to do—understanding the difference is …

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298 - Feelings vs Choices 44:00

2M ago44:00

44:00

In this episode, you'll discover: You can train your brain to do hard things Your brain (your will) can get “stronger” when you overcome inertia of not taking action around hard things The aMCC (Anterior Mid-Cingulate Cortex) is the part of the brain that drives ability to do hard things “GRIT” is considered a leading predictor of success in Remark…

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297 - Opportunities vs Appointments 38:23

2M ago38:23

38:23

In this episode, you'll discover: Discover the clear difference between an opportunity and an appointment. Why actively creating margin in your life is critical for success. How the Hedgehog Concept becomes even more essential as you grow. Your role as a leader: Marshaling your team’s four limited resources through all seasons of your career. Episo…

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296 - Operationalize Your Business 26:42

2M ago26:42

26:42

In this episode, you'll discover: How the Law of Entropy affects your business—and how to stay ahead of it. Why durability leads to optionality and true freedom. The key to scalability: Leveraging systems that drive sustainable growth. A 3-step process for building a remarkable, resilient business. Episode Highlights 00:47 - Learn why 2025 is the y…

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295 - Professionalize 41:47

2M ago41:47

41:47

In this episode, you'll discover: How to leverage the accountability chart—and why a 3-year vision is critical for sustainable growth. The two stages of building a high-performing, professional team. Why investing in the right people pulls your business forward. The key steps to increasing scalability, durability, and profitability. Episode Highlig…

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294 - Pirate Ship vs. Battleship 57:20

2M ago57:20

57:20

In this episode, you'll discover: Discover the 7 key attributes that separate a chaotic pirate ship from a well-run battleship in business. Learn how the obstacles holding you back are directly tied to how much your business operates like a pirate ship. Why success depends on Operationalizing, Professionalizing, and Optimizing at every stage of gro…

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293 - What’s Good for Your Ego Is Bad for Your Business 42:44

3M ago42:44

42:44

In this episode, you'll discover: Truth: If it’s about the TOR, it’s not about the TIC. Identify where you struggle to let go—that’s the next mountain you need to move. The more you focus on growing your team, the more your business will grow—and the less it will revolve around you. A truly sustainable business is scalable, durable, and transferabl…

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292 - People & Process 27:22

3M ago27:22

27:22

In this episode, you'll discover: Why building a diverse team is both challenging and invaluable. The key to creating an environment where impatience with process leads to growth. Fact: The more process-driven you are, the more patient you become. How to develop the maturity to balance urgency and patience—without losing your edge. Episode Highligh…

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291 - Focus on Leadership 28:03

3M ago28:03

28:03

In this episode, you'll discover: Focus requires skill: Marshalling your 4 limited resources, and those of your team Fact: What you stop focusing on shrinks, just like what you focus on grows Understand the level of dedication needed to achieve Durability and Transferability Success is a sequencing and a timing issue, you’ve got to get them both ri…

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290 - If I Bought Your Business What’s The First Thing I’d Change 26:16

3M ago26:16

26:16

In this episode, you'll discover: Answer this question: If I bought your business today, what is the first thing I’d change? Next question: Why have you not changed it already? Perspective shift – Spend the money you are gonna lose. What is your next move? Episode Highlights 00:49 - Learn how to approach your business with a buyer's mindset, identi…

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289 - What Got Your Practice and Business to This Level Will NOT Get You to the Next 24:48

4M ago24:48

24:48

In this episode, you'll discover: To start, don’t expect things to change if you are not willing to change Follow these 3 steps in order: Operationalize, then Professionalize, then Optimize How to determine if you are using the last or the next iteration of your operation and team to optimize your business The importance of looking to the future so…

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288 - Now is the Time to Take a Stand 55:54

4M ago55:54

55:54

In this episode, you'll discover: Freedom Warriors, the SHF Values will be fundamental to the MAHA movement Access to accurate and uncensored data to make health decisions is a constitutionally guaranteed basic human right and fundamental medical ethic. Religious freedom: Personal religious beliefs are constitutionally guaranteed and must be fully …

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287 - 2025 Theme for the Year: New Wine Skins 22:50

4M ago22:50

22:50

In this episode, you'll discover: 2025 is not a continuation of 2024, it’s a new age, a next chapter, the next level. What happens when your business doubles in 2025, what breaks? You must be deliberate and intentional about optimizing your business for what’s important now, next and ultimately. The wineskin is the container, the vessel that will d…

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286 - Top 10 Lessons Learned in 2024 1:06:22

4M ago1:06:22

1:06:22

In this episode, you'll discover: Every leader worth following walks with a limp, from a life full of failures and lessons learned that in turn lead to a life of remarkable growth. Listen in as Dr Pete share’s his 7 lessons learned in 2024, lessons that are guaranteed to transform his and have the potential to transform your life. Dr Stephen unpack…

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285 - How to Plan for the Most Remarkable 2025 42:09

5M ago42:09

42:09

In this episode, you'll discover: This is the MOST IMPORTANT episode of the year - for Next Year What 3-5 Big Changes need to be made to go from your business now to next? Identify who is accountable for the growth of your business through the lens of your Accountability Grid Use the Lead Flow Worksheet to reverse engineer what Success looks like n…

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284 - How to Assess 2024 To Plan for 2025 1:09:03

5M ago1:09:03

1:09:03

In this episode, you'll discover: Assess your current business using the proven APPEAR Process Reduce or Eliminate Team Drama using Base Case Scenario Goal-Setting Identify specific constraints on your business that influenced this year’s performance outcomes Leverage the Remarkable Lead Flow Worksheet to set and assess your goals. Understand the B…

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283 - How to Increase Your Team’s Productivity and Profitability 21:05

5M ago21:05

21:05

In this episode, you'll discover: The keys to optimizing productivity and profitability are setting clear Expectations and Agreements - and creating greater Accountability Define the key responsibilities for each role (Job Description) Quantify outcomes and focus accountability with KPI’s and Goals Capture everything in writing and organize the KPI…

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282 - How to Make Your Practice More Attractive to a Young Buyer 39:11

5M ago39:11

39:11

In this episode, you'll discover: What is Transferable Value? How to make your business more attractive to your Ideal Buyer What types of practices are easier to sell? Which are harder? What’s the chiro acquisition marketplace like today? Episode Highlights 00:41 – The importance of planning for a successful exit strategy. 02:30 – The value of earl…

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The Art of Goal Re-Setting 27:26

6M ago27:26

27:26

In this episode, you'll discover: Mounting an intelligent and intentional comeback response when your business is off track Remember the purpose of your goals is to energize your team Leverage the Hawthorne effect and gain 65% greater outcomes E = MC2, you’re business is always a reflection of your energy Common pitfalls to avoid with goal adjustme…

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280 - Show Me The Money 55:27

6M ago55:27

55:27

n this episode, you'll discover: The 3rd party in every deal: the banker The importance of securing financing in any deal Lots of opportunities in practice acquisition De Novo (opening new business) vs Acquisition (buying an existing business) the step by step guide to securing financing Episode Highlights 00:50 - Introduction to the topic of acqui…

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279 - Building and Leading an 8 Figure Chiropractic Business 31:44

6M ago31:44

31:44

In this episode, you'll discover: Lessons learned from private equity groups scrutinizing the business; and how that can be applied to your business today to make millions Navigating the rough seas of change in a business What we need to know about the chiropractic business landscape now What we need to know about what’s coming next in chiropractic…

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278 - How Much Should You Pay Yourself? 31:39

6M ago31:39

31:39

In this episode, you'll discover: Fully-Loaded Books is the requirement of a Remarkable Business How should you ACCOUNT for your Compensation on your books? How to arrive at a TRUE Profit and Profit Margin Understand the difference between Direct and Indirect costs in your business Differentiate between COGS and COSD Calculate owner’s discretionary…

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277 - How Remarkable CEO’s Navigate Conflict 41:38

6M ago41:38

41:38

In this episode, you'll discover: Healthy conflict clarifies, and clarity is the greatest accelerant Determine if this is a person or a process issue first, then make it a project Deploy the MBD Frame to change the conflict resolution game Leverage the remarkable troubleshooting framework to breakthrough current challenges and into the next level o…

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276 - Make America Healthy Again with Del Bigtree 58:55

7M ago58:55

58:55

In this episode, you'll discover: Here’s what is at stake in the upcoming Presidential Election What Chiropractors need to know How to take a stand in your practice and community Let’s Make America Healthy Again Episode Highlights 00:50 - Introduction of Del Bigtree, host of The High Wire and ICANN president. 04:10 - The responsibility of discussin…

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275 - No Money, No Mission 46:38

7M ago46:38

46:38

In this episode, you'll discover: How do Remarkable CEO’s steward their finances Who is on YOUR financial team Creating your own Family Office-like financial system What you focus on amplifies Wealth is not generated - it’s captured Episode Highlights 00:53 - Introduction of Paul Ludacka and Reem Rawashdeh from the Ludacka Wealth Partners. 03:28 - …

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274 - How the Money Works in a 7-Figure Practice 50:12

7M ago50:12

50:12

In this episode, you'll discover: Knowing your numbers enables you to make decisions boldly and with peace of mind Understand the economics, because accounting is the language of business The Return-On-Investment vs Return-Of-Investment, know the difference Put on your Investor hat whenever you’re hiring an associate and get your comp plans right E…

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273 - Replacing Yourself is Wicked Scary 34:42

7M ago34:42

34:42

You cannot scale without making multiple ascensions… How fast and how far you go in business is up to you. You have the opportunity to ascend from Operator to Manager to Leader to Governor to Investor. Where are you right now? Who are you to your business? Who does your business need you to be NOW? Where does your business need you to go NEXT? Chec…

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272 - How to Go from “Being the Machine” to Building the Machine 24:34

8M ago24:34

24:34

In this episode, you'll discover: Making the critical transition from being the machine to building the machine Trust the ascension process: The intentional addition and subtraction of hats Get clear on your 3 Roles: Operator, Leader (CEO) and Investor What hat should you be wearing right now? Episode Highlights 03:20 - Recap of the well-attended w…

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271 - 5 Pitfalls to Avoid When You are Building Your Practice to Sell It 1:07:21

8M ago1:07:21

1:07:21

Whether you are 3 years or 33 years away from selling your chiropractic practice / business, this is truly an Oak Tree Conversation…When is the best time to plant an oak tree? 50 years ago. When is the next best time? Today! Listen in as Exit Experts Dr. Stephen Franson and Exit DNA author Mac Lackey walk you through the 5 Steps of the Remarkable E…

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270 - Dr. Franson Talks Business, Investing and Money with Mark Murphy 1:00:32

8M ago1:00:32

1:00:32

Listen in on a hardcore business conversation w Dr. Stephen Franson and business savant and author, Mark Murphy: The business of running a business Adding value as your Modus Operandi When to hold and when to sell your business And countless other business truths and insights! Episode Highlights 00:58 - Introduction of Mark Murphy, author of "The U…

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269 - What Has the Biggest Impact on PROFIT? 42:46

8M ago42:46

42:46

In this episode, you'll discover: The 3 drivers that impact profit - and the one that stands above the rest Which has the biggest impact on profit: Increase Price by 1%? Decrease Cost / Expense by 1%? Increase Volume by 1%? The language of business is accounting, and you need to understand it. Are you on track? Time to get your money metrics in ord…

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268 - The Legal Side of the Remarkable Exit Process with Attorney John Colucci 52:05

9M ago52:05

52:05

Get some free legal insight (NOT advice*) from Dr. Stephen’s very own business attorney, John Colucci. Dr. Stephen and John walk through the 5 Stages of the Remarkable Exit Process with an eye on the legal elements of each. Building your Chiropractic Practice with an eye on an eventual sale is very smart… A business “built to sell” will be more pro…

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267 - Remarkable Leaders Share Struggles Too 40:15

9M ago40:15

40:15

In this episode, you'll discover: Be as intentional with sharing your struggles and challenges as you are with your wins Failure is a part of success, get good at sharing your Wins AND Learns Leaders are courageous and transparent about “failures” Get beyond your need to be “perfect” as a leader Action Increases as transparency and trust go up Epis…

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266 - The Soft Science of Building a Practice to Sell It with Rick Sapio 55:07

9M ago55:07

55:07

Rick Sapio is a brilliant, battle-hardened business mind with a soft-side. Rick’s experience inside and outside of the Chiropractic Industry - specifically around EXITING and building businesses to sell them - lends him a sharp insight into how to best build your chiropractic practice with EXITING in mind. Listen in on the first of several conversa…

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265 - How to Accelerate Your Team's Skill-Building 39:02

9M ago39:02

39:02

In this episode, you'll discover: Don’t skip the most important step to accelerate mastery and scalability The Demo: the one thing that will change everything Unlock the uniqueness and power of demonstration Alert! If you’re role playing - you’re not training Episode Highlights 01:01 - The importance of continuing education for chiropractors. 02:59…

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264 - Does Your Marketplace Know the Power of Your Product? 40:55

9M ago40:55

40:55

In this episode, you'll discover: Defining your chiropractic USP for humanity (Unique Success Proposition) We have a SIMPLE and ELEGANT solution - don’t confuse people You have a COMPELLING story - Are you telling it? Applying the principle of the “Hard-Easy” in practice It’s never about price - it’s always about VALUE Episode Highlights 00:57 - Gr…

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263 - The Secrets to a Successful Practice Sale 46:43

10M ago46:43

46:43

In this episode, you'll discover: Is your practice Exit Ready? The 5 Stages of a Remarkable Exit The Remarkable Exit Roadmap Practice Sales happen at the speed of TRUST How to get the most for your practice 20 Value-Drivers Cheat Sheet How to make your practice IRRESISTIBLE to your Ideal Buyer Episode Highlights 00:49 - Exiting a chiropractic busin…

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262 - Chiropractic Multi-Business Entrepreneur Interview with Dr. Jeff Langmaid 58:17

10M ago58:17

58:17

In this episode, you'll discover: Be CLEAR NOT CLEVER when it comes to your communication Audit the communication in all your forms of marketing Why it is critical that you protect your CONFIDENCE as an entrepreneur What METRICS really matter - and WHY you need to monitor them The most valuable asset in your business right now Episode Highlights 01…

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261 - How to Deliver a Talk That Produces Qualified Leads 38:04

10M ago38:04

38:04

In this episode, you'll discover: Do the preparation so that when you speak you can focus your attention on your audience The secret sauce that will make the information lead to transformation. Understand what people want so you can give them what they need How to anchor yourself into in CERTAINTY - the ultimate people magnet Episode Highlights 02:…

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260 - How to Mentally Prepare to Deliver Talks That Produce! 43:34

10M ago43:34

43:34

In this episode, you'll discover: How we mentally prepare for productive LIVE EVENTS / SPEAKING Invest 50% of your preparation focusing on these 2 things Make it easy for the people to learn from you Stories move people out of their heads and into their hearts Commit to being TRANSFORMATIONAL - not just informational What to FOCUS on 5 mins before …

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259 - Don’t Get Distracted by Shiny Objects 43:51

11M ago43:51

43:51

In this episode, you'll discover: Resist the Tyranny of Distraction Step 1: Build a World-Class Chiropractic Practice Step 2: Do Whatever the Heck You Want To Do How to navigate the distractions in both your business and life Building a great business is going to take 100% FOCUS for a while Episode Highlights 04:54 - The importance of vitalistic ch…

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258 - How to Attract More Ideal Patients 31:43

11M ago31:43

31:43

In this episode, you'll discover: Understand the difference between your muse and your avatar Marketing is messaging and you are the messenger. How to stop broadcasting and mobilize with your marketing message Speak to your target audience and you will pick up an additional 30% of the surrounding audience Episode Highlights 00:48 - The importance o…

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257 - Your Problem is Bigger Than You Think 37:22

11M ago37:22

37:22

In this episode, you'll discover: You are leaving a lot of money on the table Why Optimizing every function of your business will increase profit What does OPTIMIZE mean for your practice/business? What is the Remarkable Standard for Optimization? What is your business capacity? In the end, all roads lead to revenue and profit Episode Highlights 00…

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256 - Where is Your Pain Line? 46:02

11M ago46:02

46:02

In this episode, you'll discover: Identify the Operational Pain Lines of your PRACTICE right now Identify the Economic Pain Lines of your BUSINESS right now When does your Team start to “pump the breaks”? Reset business Superior (the ceiling) and Inferior (the floor) pain lines Where is your current Operational Ceiling? Where is your current Econom…

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255 - How to Create Clear Expectation & Agreements 38:18

12M ago38:18

38:18

In this episode, you'll discover: The best businesses in the world are established on 2 solid rocks: E and A Expectations: stating clearly what you expect to bring to and get from a relationship Agreements: the explicit and written pledge and promise; a pact The only way to get what you want is to get what you need Episode Highlights 02:20 - The im…

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Dr. Stephen Franson Podcasts

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