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Design, Dreams, and Digital Products: A Creative's Journey | Promo Playbook Podcast

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Manage episode 505378333 series 3665194
Content provided by charles-au. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by charles-au or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever wondered how to launch a brand with zero budget? Or why your marketing efforts aren't yielding results as quickly as expected? Creative director and graphic design expert Jacqueline pulls back the curtain on these marketing mysteries and more.
Jacqueline's journey into the creative world began at age 14 with a passion for drawing that blossomed into a comprehensive education in communication design. Today, she leverages her expertise in photography, videography, graphic design, and color theory to help businesses create marketing that resonates. Her refreshing take on modern marketing challenges the "instant results" mindset plaguing many businesses—revealing that consistent effort over at least six months is the true path to marketing success.
White space creates power. Black conveys modernity. Every color directs to a specific topic. These subtle design principles significantly impact how audiences engage with your marketing, whether it's property signage or digital assets. But Jacqueline's most surprising insight? TikTok remains largely untapped by serious businesses despite its enormous potential for brand awareness and connecting with younger demographics.
The conversation takes a fascinating turn when exploring AI's role in design. While tools like Adobe Photoshop's AI features can expedite certain tasks, Jacqueline cautions against overreliance—AI-generated content often creates beautiful but generic images that fail to capture a company's specific voice and branding. As she aptly puts it, "There needs to be a person behind these tools knowing what they do."
Ready to transform your marketing approach with proven strategies from a design expert? Listen now and discover why sometimes the most powerful message is simply: "Just do it!"

Find out more and visit our website: https://www.cubicpromote.com.au/

  continue reading

Chapters

1. Meet Jacqueline: Creative Director & Designer (00:00:00)

2. Starting a Brand with No Money (00:02:19)

3. Memorable Marketing Campaigns (00:04:51)

4. Underrated Marketing Platforms (00:06:46)

5. AI Tools in Design (00:11:26)

6. Final Thoughts & Just Do It (00:16:37)

18 episodes

Artwork
iconShare
 
Manage episode 505378333 series 3665194
Content provided by charles-au. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by charles-au or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever wondered how to launch a brand with zero budget? Or why your marketing efforts aren't yielding results as quickly as expected? Creative director and graphic design expert Jacqueline pulls back the curtain on these marketing mysteries and more.
Jacqueline's journey into the creative world began at age 14 with a passion for drawing that blossomed into a comprehensive education in communication design. Today, she leverages her expertise in photography, videography, graphic design, and color theory to help businesses create marketing that resonates. Her refreshing take on modern marketing challenges the "instant results" mindset plaguing many businesses—revealing that consistent effort over at least six months is the true path to marketing success.
White space creates power. Black conveys modernity. Every color directs to a specific topic. These subtle design principles significantly impact how audiences engage with your marketing, whether it's property signage or digital assets. But Jacqueline's most surprising insight? TikTok remains largely untapped by serious businesses despite its enormous potential for brand awareness and connecting with younger demographics.
The conversation takes a fascinating turn when exploring AI's role in design. While tools like Adobe Photoshop's AI features can expedite certain tasks, Jacqueline cautions against overreliance—AI-generated content often creates beautiful but generic images that fail to capture a company's specific voice and branding. As she aptly puts it, "There needs to be a person behind these tools knowing what they do."
Ready to transform your marketing approach with proven strategies from a design expert? Listen now and discover why sometimes the most powerful message is simply: "Just do it!"

Find out more and visit our website: https://www.cubicpromote.com.au/

  continue reading

Chapters

1. Meet Jacqueline: Creative Director & Designer (00:00:00)

2. Starting a Brand with No Money (00:02:19)

3. Memorable Marketing Campaigns (00:04:51)

4. Underrated Marketing Platforms (00:06:46)

5. AI Tools in Design (00:11:26)

6. Final Thoughts & Just Do It (00:16:37)

18 episodes

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