What is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to strategically use storytelling in podcast appearances, avoid common pitfalls, and align your story with your business goals.

Throughout the episode, Marc emphasizes that your audience cares more about who you are than what you do, and he breaks down a practical framework for crafting stories that captivate and convert. He discusses how to mine your experiences for impactful, relatable stories and why feedback is essential to sharpening your storytelling skills. Tom and Marc also explore how to use stories to build trust, share compelling customer success stories, and position yourself as a thought leader.

Whether you're a business owner seeking to connect with your audience more authentically or a podcast guest aiming to make a lasting impression, this episode offers valuable guidance for crafting stories that resonate.

Timestamps From This Episode:

[01:28] Why stories matter in podcasting.

[08:06] Choosing the right story based on their intended purpose and audience.

[18:41] Speaking from scars, not wounds.

[24:10] Adapting your story based on your medium and goals.

[30:13] Inviting feedback, the role of audience engagement.

Resources From This Episode:

Wildstory.com

InterviewValet.com