Have you ever wondered if your podcast appearances are actually driving results for your business? In this episode host Tom Schwab sits down with Jessica Morgan to uncover the keys to measuring real podcast ROI. Jessica, Interview Valet Operations Manager and podcast marketing strategist, explains why bigger isn’t always better when it comes to audience size and how focusing on the right metrics—like Podcast Authority Score, social media engagement, and long-term brand growth—can transform your guesting strategy into a marketing powerhouse.

Together, they discuss the importance of setting SMART goals, tracking meaningful data, and avoiding vanity metrics that can lead you astray. Jessica also shares insights on why niche podcasts often deliver more business impact than massive audiences and introduces the new Podcast Authority Score, a tool designed to measure not just reach, but actual business results. If you're tired of guessing and ready to start tracking the true impact of every interview, this episode is for you.

Timestamps From This Episode:

[02:26] The nine most common goals of podcast guests and why it’s necessary to define your own.

[05:12] Build online authority and gain SEO benefits through podcasting.

[14:16] Vanity metrics vs business metrics – which really matters in terms of results.

[23:22] Closed loop marketing – are you building a marketing cylinder or a marketing funnel?

[26:54] Setting SMART goals as a podcast guest.

Resources From This Episode:

www.PodcastInterviewMarketing.com

www.InterviewValet.com