Best Interview Valet Podcasts (2025)

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Interview Valet's Tom Schwab on Navigating Change and Creating Category Leaders 50:05

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2d ago50:05

50:05

If you’re curious how podcast interview marketing really works, what drives entrepreneurial success, and why relationships and adaptability matter more than ever, this conversation is a must-listen! Glenn Harper and Julie Smith sit down with Tom Schwab, the founder and chief evangelist of Interview Valet—a company that’s helping entrepreneurs and t…

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Why Just Showing Up Isn't Enough with Josh Cary 32:18

1d ago32:18

32:18

Most leaders think the work is done once they book the interview. But if you're just showing up and talking, you're leaving the real results on the table. Private media strategist to Fortune 500 CEOs and founder of Hidden Entrepreneur, Josh Cary, explains why podcast guesting isn't about filling airtime. Talking with host Tom Schwab, he shares how …

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How We Built Our Entrepreneurial Ecosystem 14:08

8d ago14:08

14:08

Suppose you’re an entrepreneur looking for a reminder that you’re not alone in the ups and downs? This episode offers plenty of relatable moments and practical wisdom to fuel your own journey. Welcome to another episode of Empowering Entrepreneurs! In today’s show, “The Back Story,” Glenn Harper and Julie Smith pull back the curtain and give you an…

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The Rise of the Creator Capitalist with Christopher Lochhead 43:55

9d ago43:55

43:55

What happens when the godfather of category design returns with a bold new playbook for the post-AI world? Legendary thinker Christopher Lochhead joins us in this milestone 100th episode to explore the radical shift reshaping business, creativity, and marketing: the rise of the Creator Capitalist. For seventy years, the "knowledge economy" rewarded…

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Why Do Entrepeneurs Find It So Hard to Say No? 8:04

15d ago8:04

8:04

Why saying NO! feels impossible, and what you can do about it. Why is it so hard for entrepreneurs to say "no"? As we debated on the latest episode of Empowering Entrepreneurs, it turns out that staying focused is often tougher than finding opportunities! Entrepreneurs are naturally solution-seekers and optimists, always believing they can solve “j…

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Stop Marketing Like It's Y2K: Building Authority With Modern Marketing 37:53

16d ago37:53

37:53

If you're still marketing like it's the year 2000, this episode is your wake-up call. Host Tom Schwab sits down with Interview Valet's Marketing Manager, Tiffany Meenk, to unpack why the strategies that built brands in the early 2000s will bury them in 2025. Together, they explore what it means to market in a post-SEO, AI-accelerated world, one whe…

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What Are The Key Differences Between Entrepreneurs and Solopreneurs? 10:25

22d ago10:25

10:25

Are you straddling that line between doing it all yourself and building a team? You’re not alone! Whether you’re mowing lawns solo or dreaming of running a company with employees, you’ll pick up some valuable advice here. Hey there, and welcome back to the Empowering Entrepreneurs Podcast! On today’s episode, Glenn Harper and Julie Smith are answer…

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How AI Is Changing How Agencies Get Clients with Drew McLellan 37:02

23d ago37:02

37:02

How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is reshaping the way agencies attract and serve clients. With over 500 podcast episodes and decades of experience coaching agency ow…

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Getting Paid as an Entrepreneur: How Much, When, and What to Watch Out For 9:53

1M ago9:53

9:53

If you’ve ever wondered how much you can (or should) take from your business—or why your bank account doesn’t always feel as full as your profits say it should—this episode is for you! Glenn Harper and Julie Smith tackle a classic challenge faced by business owners—how do you actually pay yourself as an entrepreneur? Drawing inspiration from a rece…

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The Sales Cylinder, Not the Sales Funnel: How to Build Trust That Converts with Ari Galper 32:32

30d ago32:32

32:32

What if everything you've been taught about selling is wrong? The world's number one authority on trust-based selling, Ari Galper, challenges the traditional numbers game approach to sales. Talking with host Tom Schwab, he shares his belief that we're living in a trust recession, where prospects are skeptical, sales funnels are broken, and chasing …

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Business Succession Done Right: Balancing Family, Control, and Company Legacy 10:22

1M ago10:22

10:22

Whether you’re planning your own exit or simply curious about what goes on behind the scenes, this episode is packed with practical advice and relatable stories to help you map out a successful succession plan for your own business. Welcome back to another episode of Empowering Entrepreneurs! Today, hosts Glenn Harper and Julie Smith talk about a t…

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Why Your Intuition Is Your Competitive Edge Beyond AI with Samantha Hartley 38:16

1M ago38:16

38:16

What if your most powerful asset as a consultant, coach, or professional service provider wasn't your expertise, credentials, or case studies - but your intuition? Samantha Hartley, of Enlightened Marketing, flips the script on how to stay indispensable in the age of AI during this conversation with host Tom Schwab. Drawing from her popular newslet…

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The AI and Innovation Paradox: Balancing Technology and Human Touch with Jeff Sesol 37:02

1M ago37:02

37:02

Tech pioneer, leadership coach, and host of the Pull The Chute podcast, Jeff Sesol, and host Tom Schwab talk about what happens when innovation moves faster than our ability to process it. From building FreeDrive in the 90s, one of the earliest online file storage companies, to coaching leaders and hosting a top podcast, Jeff has seen firsthand how…

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Growth Mindset in Action Through Relationships with Neil Rogers 32:08

2M ago32:08

32:08

How could bartending teach you the essentials of sales and connecting with people? Glenn and Julie sit down with Neil Rogers, owner and VP of Sales and Marketing at Rogers Marketing—a leading promotional marketing firm in New England. From overcoming self-doubt to thriving as a connector, Neil’s journey is all about embracing process, adapting, and…

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The Existing Marketing Trap: How to Stop Competing and Start Category Designing with Al Ramadan 34:52

2M ago34:52

34:52

What if the biggest reason your marketing isn't working has nothing to do with your price, your pitch, or even your product? Al Ramadan, co-founder of Play Bigger and co-author of the groundbreaking book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, talks with Tom Schwab about the existing marketing trap. The mista…

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Making ChatGPT Your Best Referral Source: From The Build A Better Agency Summit 51:24

2M ago51:24

51:24

This special edition episode gives you exclusive access to a presentation that most people won't get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make ChatGPT your best referral source. In this talk, Tom reveals how AI has become one of the strongest new drivers of referrals, …

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Outsmart Burnout and Redefine Success with Kelli Risse 47:13

2M ago47:13

47:13

Whether you're an entrepreneur juggling business and personal life or simply seeking actionable strategies to bring more ease and joy to your journey, this episode is packed with wisdom, real-life examples, and plenty of "aha!" moments. We are thrilled to welcome back returning guest Kelli Risse—a dynamic coach, speaker, and now accomplished author…

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How To Get The Interview You Actually Want As A Guest 35:01

2M ago35:01

35:01

You landed a podcast interview but do you really want it? Often guests want to land a show without first considering if it will drive the results they are looking for. Too often, guests show up, share in their expertise, and walk away with no leads, no traction, and no ROI. The problem isn't the podcast itself; it's that they didn't get the right i…

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Anti-Networking: One Podcast Conversation Beats One Month of Networking Events 28:51

2M ago28:51

28:51

If the thought of networking events makes you cringe, you're not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today's digital world. With that, Kristen introduces the idea of "Anti-Networking", a smarter, more scalable way to grow your influence and…

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Red Light Revolution: John Graham Harper on Innovation and Entrepreneurial Wellness 58:07

3M ago58:07

58:07

The Power of Natural Light: "They say that now we're living in an age where 95% of our day is spent indoors under artificial light." - John Graham Harper, CEO of Lumaflex Why Listen? If you’re an entrepreneur feeling the grind, looking for ways to improve your performance—or simply craving an uplifting story about overcoming adversity—this episode …

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Smart Business Owners Invest in Centers of Influence, Not Followers with Ryan Hogan 32:31

3M ago32:31

32:31

Business owners are incessantly told to chase leads and prospects. Ryan Hogan, naval officer, serial entrepreneur, and co-founder of Talent Harbor, points out that exponential growth, deeper trust, and better leads come from building ecosystems. Host Tom Schwab explores this growth strategy that too many ignore but the best business leaders rely on…

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From Underdog to Category Leader: Marketing for the Little "e" Entrepreneur with Iron Mike Steadman 43:13

3M ago43:13

43:13

If you've ever felt like you didn't fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom Schwab will inspire you to turn that difference into your greatest business advantage. A Naval Academy graduate, Marine comb…

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AI Is Not the Strategy, It's the Test: Leading Big Bets That Drive Growth with John Rossman 27:11

3M ago27:11

27:11

Former Amazon executive and bestselling author John Rossman shares with host Tom Schwab what it really takes to lead and innovate in what Rossman calls the age of turbulence. Far from chasing the hype around artificial intelligence, John argues that AI isn't the strategy, it's the test. Drawing on lessons from his books The Amazon Way, Think Like A…

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A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority Score 27:40

3M ago27:40

27:40

This conversation is the answer to everyone's question, "Is this a good podcast for me?" This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing with host Tom Schwab: The Podcast Authority Score. For years, podcast guesting has felt like guesswork, relying on incomplete or …

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Tax Hacks Every Entrepreneur Should Know 14:22

4M ago14:22

14:22

Choosing the Right Business Entity - "So you always have to work with your CPA to make sure that you have the right entity type so you can take advantage of the tax code with those different things." - Glenn Harper Glenn and Julie talk about the practical side of tax savings. Whether you’re a business owner or an individual with a “real job.” Drawi…

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Traditional Media vs Podcasts: Which One Will Move The Needle In Your Business? 35:46

4M ago35:46

35:46

If you've ever been on radio or TV, or had media training that left you feeling "ready" for anything, this episode will challenge everything you thought you knew about media appearances. Host Tom Schwab is joined by Liz Brooks, Senior Account Manager at Interview Valet, who brings deep experience from both the traditional PR world and the podcastin…

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The Sneaky Ways Businesses Lose Money 8:26

4M ago8:26

8:26

The Hidden Danger in Letting Invoices Slide - "It's not fair for you to spend all your money to deliver the product or service. And then the customer drags you out for 30 days, 90, 60, 120 a year, and you're not getting money on that." Glenn Harper Glenn Harper and Julie Smith discuss a topic every business owner dreads but can’t afford to ignore: …

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Stop Telling Your Story: The Most Common Podcast Guest Mistake 30:19

4M ago30:19

30:19

In this bold and brutally honest episode of The Podcast Interview Marketing Show, host Tom Schwab is joined by Kristen Nolan, a senior client account manager at Interview Valet, to challenge one of the most common and costly mistakes podcast guests make: leading with their origin story. We've all heard the advice, "just tell your story." But Tom an…

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Solving the Talent Crisis: Offshore Staffing and Growth Strategies for Entrepreneurs 51:22

4M ago51:22

51:22

Have you ever wondered how the grit of Midwest farm life translates into game-changing leadership and a bold approach to scaling businesses in today’s evolving world? We sit down with the dynamic Julie Bonness to explore her remarkable journey from managing a hobby farm in Wisconsin to pioneering global talent solutions in the accounting industry. …

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Podcast ROI: Where to Use Your Interviews for Maximum Impact 37:58

4M ago37:58

37:58

If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversation on how to strategically repurpose your podcast interviews. Chloe shares why repurposing is not just an afterthought, it's…

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How to Organically Introduce a CTA That Converts on Podcast Interviews 26:26

4M ago26:26

26:26

What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet's Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that feel natural, offer real value, and move listeners to take the next step. Together, they unpack how to lead with intention befor…

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Why Personal Branding Matters for Accountants and Entrepreneurs 1:00:25

5M ago1:00:25

1:00:25

The Power of Personal Branding - "A personal brand opens the doors you didn't even knock on. It goes ahead of you, it generates referrals, opportunities, invitations. It's the currency for influence, isn't it? And that's what accelerates your program." - Rob Brown We have a truly special guest. Rob Brown is a global authority in the accounting indu…

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The Power of Multiple Talents: Why Your Brand Needs More Than One Voice 29:57

5M ago29:57

29:57

In this episode of The Podcast Interview Marketing Show, Tom Schwab is joined by Interview Valet's Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority: bringing multiple voices from your team into your podcast interview marketing efforts. Together, they unpack how having diffe…

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How Entrepreneurial Couples Can Manage Spending 12:35

5M ago12:35

12:35

Learn from a real, honest (and pretty funny) conversation about how couples—specifically the “chicks” and “dudes”—spend money, especially when you throw entrepreneurship into the mix. Glenn breaks down his go-to strategy for keeping household finances in check when your income is anything but steady, while Julie questions whether “bare minimum” bud…

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What To Say On Podcasts: Messaging that Moves the Market 31:31

5M ago31:31

31:31

Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: "What should I say on a podcast?" They break down how to craft podcast messaging that goes beyond clever catchphrases and instead connects deeply with the right audience. They …

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Risk, Resilience, and Building Winning Teams with Steve Gelley 55:07

5M ago55:07

55:07

Founder Mindset vs. Entrepreneur Mindset: "If you have that founder mindset that you could make that step from entrepreneur to founder, you are. You are now taking that mindset that you're betting on yourself and you have the ability to do it."- Steve Gelly We sit down with Steve Gelley—entrepreneur, CEO of Blueprint Ventures, managing partner of m…

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How To Talk About Yourself On Podcasts Without Being Salesy 38:57

5M ago38:57

38:57

Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This conversation is for the practitioners, the experts who want to show up and serve, while also growing their brand with authenticity a…

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The Power of PR: Reputation Management Through Podcast Interviews 27:31

5M ago27:31

27:31

Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today's AI-driven world and why your reputation depends on more than just publicity. Drawing on her background working with top PR firms in Silicon Valley, Liz shares how she sees podcast interviews as a strategic tool fo…

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Execution Is The Real Differentiator: Turning Knowledge Into Results with Mark Donnigan 44:20

5M ago44:20

44:20

Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a powerful conversation on the truth that's hard to ignore: knowledge isn't power—execution is. Mark shares how, in a world overfl…

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Avoiding Entitlement and Fostering Growth: Jim Sheils’ Blueprint for Entrepreneurial Families 54:24

6M ago54:24

54:24

How would you approach building generosity and responsibility in a family with new wealth? We welcome Jim Sheils. Jim is the co-owner of Southern Impression Homes, founder of 18 Summers, and author of the Wall Street Journal bestseller “The Family Board Meeting.” He’s made it his life’s mission to help entrepreneurs blend their passion for business…

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From Curiosity to Community: How Conversations Drive Category Leadership with Pablo Gonzalez 36:43

6M ago36:43

36:43

Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today's business landscape. They explore a pivotal question: Are you building a company, or are you designing a category? If you're focused solely on competing, you'll always be stuck in someone else's sandbox. But if you choose to …

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Understanding Your Tone of Voice On Every Podcast Interview with Darren Horwitz 43:44

6M ago43:44

43:44

When was the last time you listened to your own podcast interview, not just for what you said, but how you said it? Darren Horwitz, TenTen Group founder and brand strategist, and host Tom Schwab hold a thought-provoking conversation about a crucial, often overlooked element of podcasting: tone of voice. Your interviews aren't just about sharing kno…

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Lessons in Scaling: Designing, Delegating, and Disrupting Vacation Rentals 43:16

6M ago43:16

43:16

Building a Support Network for Growth: "We finally got to a place where we have a trusted team, and, that's helped so much. And I think that that kind of gave us the, sigh of relief to say, okay. We can do this now. We we have the right people." - Maura Giannobile We’re beyond excited to bring you the latest updates from our recent episode featurin…

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Must-Have or Commodity? How Your Narrative Defines Your Category with John Rougeux 41:59

6M ago41:59

41:59

In a crowded and noisy marketplace, the story you tell determines whether you're seen as indispensable or easily replaceable. John Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your narrative shapes your market perception. Talking with host Tom Schwab, John outlines six powerful strategies to …

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Name It, Claim It: What It Means To Be A Category Designer with Kevin Maney 41:24

6M ago41:24

41:24

What if your biggest business challenge isn't your product or service, but the category it lives in, or doesn't? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a thought-provoking conversation on the power of category design. With host Tom Schwab, Kevin shares why creating a great…

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Disruptive Statements On Podcast Interviews: Say Something Worth Remembering 37:48

7M ago37:48

37:48

Interview Valet's Senior Client Account Manager, Kristen Nolan, gives a masterclass on creating magnetic podcast appearances through bold, disruptive statements. With host Tom Schwab, she unpacks why forgettable guests blend in and how standout voices captivate audiences by challenging industry norms with a clear, thought-provoking point of view. T…

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Crafting an Entrepreneurial Life with Heart and Purpose 57:11

7M ago57:11

57:11

Embracing Discomfort for Growth: "in order to live a life you haven't lived, you have to do things you haven't done." - Marc Scheff This is a fun one. Our guest, Marc Scheff, joins us for a conversation that bridges the worlds of tech, art, and self-transformation. Marc, who began his journey in computer science, found his calling through a remarka…

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How To Talk With Your Superconsumers To Drive More Profits With Category Pirate Eddie Yoon 43:47

7M ago43:47

43:47

If you've ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard Business Review talks with host Tom Schwab about how the key to unlocking your business's most profitable …

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The Future of Marketing: Audience Intelligence and Podcast Guesting with Rand Fishkin 37:40

7M ago37:40

37:40

A conversation you won't want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they challenge one of the industry's biggest myths: does more traffic actually lead to more business? Rand, always…

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Olga Hurtado's Impact on Spanish-Speaking Entrepreneurs in America 45:41

7M ago45:41

45:41

So I think that shaped me in the path of understanding the, like, the obstacles that any entrepreneur can face when they have a business and they are not ready for this bad, times. Let's call it that way, because in Colombia we call it the vacas flacas. So it's like the skinny cows. When the skinny cows come, you have to be prepared for that, and w…