Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guest ...
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Interview Valet Podcasts
How to turn your creative passions into a digital business. Listen for tools and advice on how to start, scale, and generate income at every level of your journey. Become financially independent by doing what you love. Learn more at www.tgitools.com.
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Powered by Clear Vision Development Group, this is Better than Before with Tony Richards. A Business Leaders podcast. Each week, we’ll provide you with top business insights, fresh perspectives from world class guests, and the tools you need to lead better than before.
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Cutting edge strategies for the Certified Health Coach! As Health Coaching becomes more popular by the day, it is vital that we are able to use all of the resources available to us to create thriving practices in order to provide our clients with results that they truly want. The Health Coach Academy interviews experts of various disciplines to help us understand the concepts that will make our business boom all while keeping up with the latest health and wellness trends so that we are bette ...
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How Health Coaches Win with Podcast Interview Marketing with Chloe Williamson of Interview Valet
37:42
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37:42Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and…
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Beyond High Performance with Jason Jaggard: What Great Coaches Know About How the Best Get Better
29:00
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29:00What if the question you've been asking yourself is too small? Jason Jaggard, author of Beyond High Performance and founder of Novus Global, discusses the mindset shift that separates high performers from "meta performers". With host Tom Schwab, Jason challenges one of the most common ambitions in business and life: becoming "the best." Instead, he…
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Modern Marketing Domination and Podcast Guesting with Sean Garner
38:28
38:28
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38:28What if dominating your market had nothing to do with shouting louder and everything to do with serving deeper? Sean Garner, marketing agency leader, breaks down what modern marketing really requires today. Spoiler: It isn't more tactics, more noise, or more hustle. It's clarity, strategy, and a system that turns every podcast interview into a high…
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Branding Basics Before Your First Podcast Interview
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33:59
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33:59What if your next podcast interview wasn't just another conversation, but the moment your ideal clients start to trust, remember, and genuinely connect with you? Interview Valet Senior Client Account Manager Liz Brooks talks with host Tom Schwab to unpack the branding fundamentals every guest needs before hitting record. Together, they explore why …
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Virtual Book Tour: Leveraging Podcasts for Your Next Book Launch with Aurora Winter
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34:35If you're an author or aspire to become one, this episode is a masterclass in turning your words into long-term wealth. Award-winning screenwriter, film and television executive producer, and author Aurora Winter shares her wisdom that could save you years of frustration and put your book on the fast track to profitability. Drawing from her experie…
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Why Your Podcast Interview Marketing Isn't Working: The Marathon vs Sprint Mindset
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45:10Too many podcast guests treat podcast interview marketing like a 30-day challenge, expecting quick wins, instant leads, and viral results. Interview Valet's Chief Operating Officer, Jessica Morgan, and Tom Schwab pull back the curtain on what it really takes to turn podcast interviews into predictable, long-term results - revealing that the sprint …
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Why Just Showing Up Isn't Enough with Josh Cary
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32:18Most leaders think the work is done once they book the interview. But if you're just showing up and talking, you're leaving the real results on the table. Private media strategist to Fortune 500 CEOs and founder of Hidden Entrepreneur, Josh Cary, explains why podcast guesting isn't about filling airtime. Talking with host Tom Schwab, he shares how …
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The Rise of the Creator Capitalist with Christopher Lochhead
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43:55What happens when the godfather of category design returns with a bold new playbook for the post-AI world? Legendary thinker Christopher Lochhead joins us in this milestone 100th episode to explore the radical shift reshaping business, creativity, and marketing: the rise of the Creator Capitalist. For seventy years, the "knowledge economy" rewarded…
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Stop Marketing Like It's Y2K: Building Authority With Modern Marketing
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37:53If you're still marketing like it's the year 2000, this episode is your wake-up call. Host Tom Schwab sits down with Interview Valet's Marketing Manager, Tiffany Meenk, to unpack why the strategies that built brands in the early 2000s will bury them in 2025. Together, they explore what it means to market in a post-SEO, AI-accelerated world, one whe…
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Entrepreneurship Is a Calling: Sean Garner's Playbook for Funnels, SEO & CRM
37:46
37:46
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37:46In this episode of the Health Coach Academy Podcast, we sit down with Sean Garner—marketing expert, former gym owner, Certified StoryBrand Guide, and founder of Sean Garner Consulting—to break down a simple, scalable marketing system for health coaches. In this conversation, Sean explains why entrepreneurship is a calling and how to translate that …
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How AI Is Changing How Agencies Get Clients with Drew McLellan
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37:02How do you stand out as a trusted authority in an age where AI can generate anything, but not everything feels real? Drew McLellan, CEO of Agency Management Institute and host of Build a Better Agency, explores how AI is reshaping the way agencies attract and serve clients. With over 500 podcast episodes and decades of experience coaching agency ow…
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The Sales Cylinder, Not the Sales Funnel: How to Build Trust That Converts with Ari Galper
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32:32What if everything you've been taught about selling is wrong? The world's number one authority on trust-based selling, Ari Galper, challenges the traditional numbers game approach to sales. Talking with host Tom Schwab, he shares his belief that we're living in a trust recession, where prospects are skeptical, sales funnels are broken, and chasing …
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How to Build, Scale & Sell Your Health or Wellness Business with Mitch McGinley
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23:40In this episode of the Health Coach Academy Podcast, we sit down with Mitch McGinley, founder of Boutique Fitness Broker, to explore an entirely new path for health coaches and wellness entrepreneurs — creating boutique studios and wellness centers that can actually be scaled and sold for profit. Most health coaches start their businesses focused o…
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Why Your Intuition Is Your Competitive Edge Beyond AI with Samantha Hartley
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38:16
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38:16What if your most powerful asset as a consultant, coach, or professional service provider wasn't your expertise, credentials, or case studies - but your intuition? Samantha Hartley, of Enlightened Marketing, flips the script on how to stay indispensable in the age of AI during this conversation with host Tom Schwab. Drawing from her popular newslet…
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The AI and Innovation Paradox: Balancing Technology and Human Touch with Jeff Sesol
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37:02Tech pioneer, leadership coach, and host of the Pull The Chute podcast, Jeff Sesol, and host Tom Schwab talk about what happens when innovation moves faster than our ability to process it. From building FreeDrive in the 90s, one of the earliest online file storage companies, to coaching leaders and hosting a top podcast, Jeff has seen firsthand how…
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Turning Personal Health Struggles into a Thriving Health Coaching Practice with Nicole Lanni
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37:12In this episode of the Health Coach Academy Podcast, I sit down with Nicole Lanni, an inspiring health coach, entrepreneur, and consultant who turned a near-death experience into her life's mission to help others live healthy, abundant lives. Nicole shares her powerful origin story—from unknowingly moving into a mold-infested home, falling gravely …
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The Existing Marketing Trap: How to Stop Competing and Start Category Designing with Al Ramadan
34:52
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34:52What if the biggest reason your marketing isn't working has nothing to do with your price, your pitch, or even your product? Al Ramadan, co-founder of Play Bigger and co-author of the groundbreaking book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, talks with Tom Schwab about the existing marketing trap. The mista…
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Supplements Every Health Coach Needs to Know with Jared St. Clair!
56:25
56:25
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56:25In this episode of the Health Coach Academy Podcast, we welcome back Jared St. Clair, owner of Vitality Nutrition, supplement formulator, and host of the popular Vitality Radio Podcast. Jared grew up in the supplement industry and has over 30 years of experience helping people cut through the noise and confusion around nutrition products. With thou…
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Making ChatGPT Your Best Referral Source: From The Build A Better Agency Summit
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51:24This special edition episode gives you exclusive access to a presentation that most people won't get to hear outside the event. Straight from the stage of The Build A Better Agency Summit, Tom Schwab shares how you can make ChatGPT your best referral source. In this talk, Tom reveals how AI has become one of the strongest new drivers of referrals, …
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How To Get The Interview You Actually Want As A Guest
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35:01You landed a podcast interview but do you really want it? Often guests want to land a show without first considering if it will drive the results they are looking for. Too often, guests show up, share in their expertise, and walk away with no leads, no traction, and no ROI. The problem isn't the podcast itself; it's that they didn't get the right i…
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Anti-Networking: One Podcast Conversation Beats One Month of Networking Events
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28:51If the thought of networking events makes you cringe, you're not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today's digital world. With that, Kristen introduces the idea of "Anti-Networking", a smarter, more scalable way to grow your influence and…
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The Money Multiplier Method: Financial Freedom for Health Coaches with Brent Kesler!
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55:56In this powerful conversation, we sit down with Brent Kesler, chiropractor-turned-financial educator and founder of The Money Multiplier, to unpack one of the most misunderstood wealth-building strategies: infinite banking through properly structured whole life insurance policies. Brent shares how he went from nearly $1 million in debt to financial…
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Smart Business Owners Invest in Centers of Influence, Not Followers with Ryan Hogan
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32:31Business owners are incessantly told to chase leads and prospects. Ryan Hogan, naval officer, serial entrepreneur, and co-founder of Talent Harbor, points out that exponential growth, deeper trust, and better leads come from building ecosystems. Host Tom Schwab explores this growth strategy that too many ignore but the best business leaders rely on…
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From Underdog to Category Leader: Marketing for the Little "e" Entrepreneur with Iron Mike Steadman
43:13
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43:13If you've ever felt like you didn't fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom Schwab will inspire you to turn that difference into your greatest business advantage. A Naval Academy graduate, Marine comb…
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Podcast Guesting for Health Coaches: Jessica Rhodes' Playbook for Leads, Authority & Sales
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29:17We welcome our latest guest, Jessica Rhodes — founder of Interview Connections (pioneer podcast booking agency), to the show! She joins us to share how podcast guesting helps health coaches attract clients, monetize content, and build authority—plus practical steps to start now. In this episode, Jessica breaks down why guesting is the fastest path …
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AI Is Not the Strategy, It's the Test: Leading Big Bets That Drive Growth with John Rossman
27:11
27:11
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27:11Former Amazon executive and bestselling author John Rossman shares with host Tom Schwab what it really takes to lead and innovate in what Rossman calls the age of turbulence. Far from chasing the hype around artificial intelligence, John argues that AI isn't the strategy, it's the test. Drawing on lessons from his books The Amazon Way, Think Like A…
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A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority Score
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27:40This conversation is the answer to everyone's question, "Is this a good podcast for me?" This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing with host Tom Schwab: The Podcast Authority Score. For years, podcast guesting has felt like guesswork, relying on incomplete or …
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Traditional Media vs Podcasts: Which One Will Move The Needle In Your Business?
35:46
35:46
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35:46If you've ever been on radio or TV, or had media training that left you feeling "ready" for anything, this episode will challenge everything you thought you knew about media appearances. Host Tom Schwab is joined by Liz Brooks, Senior Account Manager at Interview Valet, who brings deep experience from both the traditional PR world and the podcastin…
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Confessions of a Party Goddess: Turning Fun Into a Wellness Brand with Marley Majcher!
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43:00Do you really know what your time is worth? Most health coaches don't—and it's killing their profit. In this game-changing episode of the Health Coach Academy Podcast, we sit down with Marley Majcher, better known as The Party Goddess®, a celebrity event planner and seasoned entrepreneur who learned the hard way how to price for profit. Marley shar…
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Stop Telling Your Story: The Most Common Podcast Guest Mistake
30:19
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30:19In this bold and brutally honest episode of The Podcast Interview Marketing Show, host Tom Schwab is joined by Kristen Nolan, a senior client account manager at Interview Valet, to challenge one of the most common and costly mistakes podcast guests make: leading with their origin story. We've all heard the advice, "just tell your story." But Tom an…
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The Creative Side of Business: Why Scaling Is an Art, Not a Formula with Dr. Jordan Barber
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36:58
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36:58In this powerhouse episode of the Health Coach Academy Podcast, we sit down with Dr. Jordan Barber, a New York-based doctor of acupuncture, published author, entrepreneur, and self-described creative strategist for wellness businesses. Dr. Barber dives deep into how failure, neurodivergence, and a punk rock spirit led him to scale from solo practic…
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Podcast ROI: Where to Use Your Interviews for Maximum Impact
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37:58
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37:58If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversation on how to strategically repurpose your podcast interviews. Chloe shares why repurposing is not just an afterthought, it's…
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How to Organically Introduce a CTA That Converts on Podcast Interviews
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26:26What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet's Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that feel natural, offer real value, and move listeners to take the next step. Together, they unpack how to lead with intention befor…
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The Power of Multiple Talents: Why Your Brand Needs More Than One Voice
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29:57In this episode of The Podcast Interview Marketing Show, Tom Schwab is joined by Interview Valet's Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority: bringing multiple voices from your team into your podcast interview marketing efforts. Together, they unpack how having diffe…
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What To Say On Podcasts: Messaging that Moves the Market
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31:31Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: "What should I say on a podcast?" They break down how to craft podcast messaging that goes beyond clever catchphrases and instead connects deeply with the right audience. They …
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Inside the Lolli Wellness Empire: Biohacking, Coaching, and Life After 315 Pounds
46:24
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46:24In this inspiring episode, I sit down with the dynamic duo behind Biohack Yourself, a wellness empire born from transformation, resilience, and relentless pursuit of optimal health. From an unexpected meeting in a café to producing one of the most-watched fitness documentaries ever—From Fat Lolly to Six-Pack Lolly—Anthony and Tereza Lolli share the…
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How To Talk About Yourself On Podcasts Without Being Salesy
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38:57Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This conversation is for the practitioners, the experts who want to show up and serve, while also growing their brand with authenticity a…
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The Power of PR: Reputation Management Through Podcast Interviews
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27:31Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today's AI-driven world and why your reputation depends on more than just publicity. Drawing on her background working with top PR firms in Silicon Valley, Liz shares how she sees podcast interviews as a strategic tool fo…
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From Immigrant to Med Spa Mogul: Nelly Gal on Grit, Growth & Building a 7-Figure Wellness Brand
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28:56In this powerful episode of The Health Academy, host Omar speaks with Nelly Gal, a Cuban-born entrepeneur and founder of Live Vibrant Med Spa, about her extraordinary journey from communist Cuba to building one of Florida's most successful med spas. With zero business background and only a few thousand dollars, Nelly went from struggling with impos…
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From Burnout to Balance: How Neelam Harjani Built a Purpose-Driven Wellness Empire
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36:41In this inspiring episode of the Health Coach Academy Podcast, we sit down with Neelam Harjani — founder of Inspire Yoga and Inspire Wellness — to explore her powerful journey from high-stress investment banking to holistic health entrepreneurship. Neelam shares how chronic burnout pushed her to pivot careers and build a global wellness brand focus…
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Execution Is The Real Differentiator: Turning Knowledge Into Results with Mark Donnigan
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44:20Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a powerful conversation on the truth that's hard to ignore: knowledge isn't power—execution is. Mark shares how, in a world overfl…
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From Curiosity to Community: How Conversations Drive Category Leadership with Pablo Gonzalez
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36:43Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today's business landscape. They explore a pivotal question: Are you building a company, or are you designing a category? If you're focused solely on competing, you'll always be stuck in someone else's sandbox. But if you choose to …
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Understanding Your Tone of Voice On Every Podcast Interview with Darren Horwitz
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43:44When was the last time you listened to your own podcast interview, not just for what you said, but how you said it? Darren Horwitz, TenTen Group founder and brand strategist, and host Tom Schwab hold a thought-provoking conversation about a crucial, often overlooked element of podcasting: tone of voice. Your interviews aren't just about sharing kno…
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A Health Coach's Guide to Oils, Healing, and Longevity with Udo Erasmus
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45:10In this powerful episode of The Health Coach Academy, we welcome legendary health educator and founder of Udo's Choice, Udo Erasmus — a pioneer in the healthy fats movement and the man behind some of the first essential oil blends made with health in mind. At 82 years old (and still climbing trees!), Udo brings his incredible energy and deep scient…
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Must-Have or Commodity? How Your Narrative Defines Your Category with John Rougeux
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41:59In a crowded and noisy marketplace, the story you tell determines whether you're seen as indispensable or easily replaceable. John Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your narrative shapes your market perception. Talking with host Tom Schwab, John outlines six powerful strategies to …
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Name It, Claim It: What It Means To Be A Category Designer with Kevin Maney
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41:24
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41:24What if your biggest business challenge isn't your product or service, but the category it lives in, or doesn't? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a thought-provoking conversation on the power of category design. With host Tom Schwab, Kevin shares why creating a great…
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How Health Coaches Can Crush the Competition by Building Expert Authority.
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35:22In today's episode of the Health Coach Academy Podcast, we welcome expert authority business coach, Christine Blosdale! Christine shares her invaluable insights from decades of experience in broadcast journalism, podcasting, and coaching — helping entrepreneurs, especially health coaches, stand out in seemingly saturated markets. We dive deep into …
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Disruptive Statements On Podcast Interviews: Say Something Worth Remembering
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37:48
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37:48Interview Valet's Senior Client Account Manager, Kristen Nolan, gives a masterclass on creating magnetic podcast appearances through bold, disruptive statements. With host Tom Schwab, she unpacks why forgettable guests blend in and how standout voices captivate audiences by challenging industry norms with a clear, thought-provoking point of view. T…
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How To Talk With Your Superconsumers To Drive More Profits With Category Pirate Eddie Yoon
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43:47If you've ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard Business Review talks with host Tom Schwab about how the key to unlocking your business's most profitable …
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Turn Wellness Into Wealth: Scaling Your Health Coaching Business with E-Commerce
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44:33In this eye-opening episode of the Health Coach Academy Podcast, we welcome Neil Twa, founder of Voltage Digital Marketing and a top expert in launching physical product businesses on Amazon. If you've ever wondered how to go beyond trading time for money as a health coach — this episode is your roadmap. 💥 Neil introduces the Platinum Principle — t…
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