Joe Wicks. Protein bars. Ultra-processed food.
Everyone’s got an opinion — but most of them aren’t doing their own thinking.

In this episode, Jason breaks down why celebrity fitness brands often cause more confusion than clarity — and what actually matters when it comes to food, health, and balance.

In this episode:
• Why Joe Wicks’ “Body Coach” approach left thousands struggling after 90 days
• The real reason viral recipe accounts explode online
• How influencer culture hides disordered eating in plain sight
• Why ultra-processed foods aren’t evil — imbalance is
• The truth about value: how what you prioritise shapes your health

A no-nonsense look behind the curtain of the fitness industry — and a reminder that you’re not stupid, you’re just being sold to.

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