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AI-Powered Marketing: How to Personalize Without Overstepping Customer Trust

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Manage episode 468389595 series 1250878
Content provided by Blake Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blake Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

87% of customers engage more with personalized emails—yet too much personalization can feel intrusive.

This week on The Modern Customer Podcast, Malinda Sandman, Senior Director of Global Acquisition and Partner Marketing at Intuit Mailchimp, shares how brands can use AI responsibly to build trust, increase engagement, and drive results.

📢 Key takeaways from the episode:

🔹 07:44 | How to personalize marketing without losing customer trust

🔹 11:15 | The power of AI-driven segmentation and predictive insights

🔹 14:51 | Why first-party data is the key to long-term marketing success

🎧 Don’t miss this conversation—tune in now to learn how AI can make or break your marketing strategy.

Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

Follow Blake Morgan on LinkedIn

For regular updates on customer experience, sign up for her weekly newsletter here.

  continue reading

448 episodes

Artwork
iconShare
 
Manage episode 468389595 series 1250878
Content provided by Blake Morgan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blake Morgan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

87% of customers engage more with personalized emails—yet too much personalization can feel intrusive.

This week on The Modern Customer Podcast, Malinda Sandman, Senior Director of Global Acquisition and Partner Marketing at Intuit Mailchimp, shares how brands can use AI responsibly to build trust, increase engagement, and drive results.

📢 Key takeaways from the episode:

🔹 07:44 | How to personalize marketing without losing customer trust

🔹 11:15 | The power of AI-driven segmentation and predictive insights

🔹 14:51 | Why first-party data is the key to long-term marketing success

🎧 Don’t miss this conversation—tune in now to learn how AI can make or break your marketing strategy.

Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

Follow Blake Morgan on LinkedIn

For regular updates on customer experience, sign up for her weekly newsletter here.

  continue reading

448 episodes

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