Go behind the scenes with customer experience leader Blake Morgan to explore the secrets of the world’s most customer-centric companies. Blake is one of the world’s top keynote speakers, authority on customer experience and the bestselling author of “The Customer Of The Future” The Modern Customer reaches thousands of people each week conveying a message of how we make people feel - in business and in life - matters. Her weekly show explores how businesses can make customers’ lives easier an ...
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Contentstrategy Podcasts

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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi & Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
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What is "Content Hacking"? It's an understanding of how to: * Deconstruct content marketing into a step by step system * That is then reconstructed to produce performance across platforms Think of it as "content marketing that is accountable and predictable" For the sake of clarity, I will interchange between "content marketing" and "content hacking" . But know, I am always thinking about content that gets results i.e "content hacking").
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Content creators need to guide their target audience and to do this you need to let them feel that you understand their choices, that the value of your engagement is in the lasting relationship you are establishing and not just a one-off purchase that most companies do to their customers. It takes a bold move to shift from traditional marketing to customer-focused strategies. Traditional marketing may give you page views, shares, and likes but if your customers are not able to share with the ...
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A weekly podcast discussing the latest in technology, fitness, and more.
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The Pivot: Marketing Backstories with Todd Wheatland
Content Marketing Institute(CMI) Podcast Network
Every week host Todd Wheatland, Global Head of Strategy for King Content and author or "The Marketer's Guide To Slideshare", sits down with some of the world’s great marketers to get behind their public profiles and learn their real marketing backstories. In this fireside chat format, Todd gets his guests to open up and share not only some valuable marketing insight, but also a peek into each person’s real life story. If content is all about telling a great story, you won’t want to miss an e ...
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Modern Marketing Engine podcast hosted by Bernie Borges
Bernie Borges - Host of the Modern Marketing Engine Podcast
The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
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Therabody’s Transformation Into a Customer-First Brand
30:28
30:28
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30:28This week on The Modern Customer Podcast, John Solomon, CMO of Therabody, shares how the company rebuilt its brand around the customer. By shifting from product-first to customer-first, Therabody expanded relevance, built trust, and strengthened loyalty. AI then pushed personalization even further—turning product use into connected experiences that…
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Is Reddit the Missing Piece in Your Content Marketing Strategy?
1:04:10
1:04:10
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1:04:10This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its coming-out moment. Is it time to ride the marketing train to Reddit town? Here’s why Reddit marketing could be your next big business move OpenAI wants to make a full-length animated movie that isn’t …
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How Aflac Balances AI and Empathy to Drive CX ROI
26:07
26:07
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26:07This week on The Modern Customer Podcast, Keith Farley, SVP of Individual Voluntary Benefits and Head of Customer Care Centers at Aflac, shares how the company blends AI and empathy to transform customer experience in insurance. Insurance is one of the oldest industries, yet it faces modern pressures of speed, digital expectations, and customer tru…
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Is AI Burning Down Google's Empire? + NFL Predictions (496)
1:07:38
1:07:38
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1:07:38The marketing news of the week: A federal judge has ordered a shakeup of Google’s search engine. Some call it a slap on the wrist, but it’s clear even the courts see Google’s dominance slipping. With AI search and new competitors on the rise, will Google’s empire burn down? -- Judge orders search shakeup in Google monopoly case | PBS News Meanwhile…
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Lenovo’s CXO on Driving Business Growth Through Total Experience
27:14
27:14
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27:14This week on The Modern Customer Podcast, Dilip Bhatia, Chief Experience Officer at Lenovo, shares how Total Experience drives business outcomes. Lenovo, a $69B company operating in 180 markets, aligns every function around the customer—reducing churn, improving NPS, and embedding accountability. Guided by its vision of “Smarter Technology for All,…
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Cracker Barrel, Uranus and CEX: Marketing News this Week (495)
1:06:31
1:06:31
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1:06:31This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX): The future of human content vs. AI content and why this tension may define the next decade. Why leaning into your “crazy” could be the smartest business move you’ll ever make. The rise of new search metrics and how they’re quietly reshaping t…
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AT&T’s CX Strategy to Manage 100 Million Customers
29:45
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29:45AT&T serves more than 100M customers with the support of 140,000 employees. Keeping customer centricity alive at that scale takes real focus. On this week’s Modern Customer Podcast, Jenifer Robertson, EVP & GM of AT&T Mass Markets and Mobility, joins the show. Jenifer was AT&T’s first Chief Customer Officer, launching its customer-centric transform…
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The Golden Age of Content Marketing (494)
1:08:27
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1:08:27Are we entering a new golden age of content marketing? In this week’s This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels more alive than ever and what this resurgence means for brands and creators alike. The Big Stories: When Hollywood Hits the Break Room: A credit-card company launches a sitcom (Roomies) that blurs the…
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Turning Customer Conversations Into Business Value With Voice AI
31:31
31:31
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31:31Missed calls lead to customer frustration and lost revenue. Voice AI changes this. With voice AI, these missed opportunities can be transformed into meaningful conversations that build loyalty and drive growth. On the latest The Modern Customer Podcast, I had a conversation with @Carson Hostetter, EVP & GM of AI + CX at @RingCentral, about how comp…
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Have the Search Wars Started Over Again? (493)
1:01:32
1:01:32
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1:01:32Big news in the tech and marketing world this week. AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chrome. Is this just a headline-grabbing PR stunt… or could it actually give Google a way out of its ongoing antitrust mess? Meanwhile, OpenAI is scrambling to turn lemons into lemonade after the botched ChatGP…
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How Agentic AI is Reshaping Customer Experience at Scale
26:57
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26:57AI adoption is accelerating — and customer expectations are rising just as fast. Enterprises that lead in customer experience will be the ones that scale agentic AI across voice, video, digital, and chatbot channels — without losing accuracy, compliance, or trust. In this sponsored episode of The Modern Customer Podcast, I speak with Rishi Rana, CE…
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The Future of Influencer Marketing Is NOT What You Think (492)
1:13:45
1:13:45
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1:13:45The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI). In this episode, they break down the new deal between ESPN and the NFL. Does this partnership signal new opportunities for brands and content marketing deals in the near future? YouTube announced that it will begin test…
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People, Purpose, Products: Designing Customer Experiences That Truly Connect
33:27
33:27
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33:27This week on The Modern Customer Podcast, I sit down with Jeff Gelfuso, Chief Design Officer at Qualtrics, to discuss his People → Purpose → Products framework—a human‑first approach to customer experience that fosters loyalty, trust, and measurable results. Jeff shares how Qualtrics is transforming feedback with AI‑powered conversations that incre…
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How to Future-Proof Your Brain, Body, and Business [Special Episode] (491)
30:49
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30:49This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news. But today’s episode is something a little different. In 1937, Napoleon Hill wrote Think and Grow Rich. His ideas about belief, desire, and persistence changed lives—Joe's included. Joe's new book, B…
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Har role nahi lena chaheyay. #LifeLessons #SelfAwareness #StayInYourLane #BoundariesMatter #KnowYourWorth #PersonalGrowth #MindfulChoices #LessIsMore #ChooseWisely #RoleClarity
0:40
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0:40Har role nahi lena chaheyay. #LifeLessons #SelfAwareness #StayInYourLane #BoundariesMatter #KnowYourWorth #PersonalGrowth #MindfulChoices #LessIsMore #ChooseWisely #RoleClarity
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Content Ya Sirf Profit. #ContentMarketing #PurposeOverProfit #ContentStrategy #BrandBuilding #ValueDrivenContent #MarketingWithMeaning #BeyondProfit #AuthenticContent #ContentThatMatters
0:48
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0:48Content Ya Sirf Profit. #ContentMarketing #PurposeOverProfit #ContentStrategy #BrandBuilding #ValueDrivenContent #MarketingWithMeaning #BeyondProfit #AuthenticContent #ContentThatMatters
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TikTok Star ya Theater #TikTokStarYaTheater #DigitalVsDrama #StageOrScreen #ViralOrVersatile #ActingInTheEraOfTikTok #TheaterLife
0:36
0:36
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0:36TikTok Star ya Theater #TikTokStarYaTheater #DigitalVsDrama #StageOrScreen #ViralOrVersatile #ActingInTheEraOfTikTok #TheaterLife
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The Mullet Content Strategy [Special Episode] (490)
43:05
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43:05In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern content strategy: Can we still create truly human content, full of nuance, voice, and emotional honesty… while also making sure the machines don’t misinterpret (or mangle) what we mean? Inspired by the…
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Inside Crayola’s 120-Year Legacy of Creativity and Customer Experience
21:29
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21:29What does it take to build a brand that earns loyalty across generations? Crayola is more than crayons—it’s a creative ecosystem built on emotional insight, personalization, and purposeful storytelling. In this episode of The Modern Customer Podcast, Victoria Lozano, Crayola’s Chief Marketing Officer, shares how her team designs meaningful experien…
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Comedy Scene on Fire. #HardTruths #EntrepreneurLife #RealTalk #LessonsInBusiness
0:40
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0:40Comedy Scene on Fire. #HardTruths #EntrepreneurLife #RealTalk #LessonsInBusiness
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Pakistan ka Ticket Tech Boom #PakistanKaTicket #TechBoom #PakTech #StartupPakistan #DigitalPakistan #InnovationWave #PakistaniTech #TechRevolution #MadeInPakistan #FutureIsNow
0:43
0:43
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0:43Pakistan ka Ticket Tech Boom #PakistanKaTicket #TechBoom #PakTech #StartupPakistan #DigitalPakistan #InnovationWave #PakistaniTech #TechRevolution #MadeInPakistan #FutureIsNow
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The Marketing Profession Is In Danger. Here's One Solution [Special Episode] (489)
20:33
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20:33Get ready for this special episode that you needed to hear years ago. Let me say this plainly: Working for someone else is the riskiest thing you can do right now. For decades, we believed that a "good job" was the ultimate security. A steady paycheck. Healthcare. Maybe a 401(k) with a match. But that model is falling apart in real time. I’ve seen …
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Dosti Mein Business Mushkil Hai. #DostiMeinBusinessMushkilHai #BusinessAndFriendship #HardTruths #EntrepreneurLife #RealTalk #LessonsInBusiness #FriendshipAndBusiness #BusinessReality
0:43
0:43
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0:43Dosti Mein Business Mushkil Hai. #DostiMeinBusinessMushkilHai #BusinessAndFriendship #HardTruths #EntrepreneurLife #RealTalk #LessonsInBusiness #FriendshipAndBusiness #BusinessReality
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Verizon’s CXO on Rebuilding Customer Experience With an Employee-First Strategy
27:28
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27:28Verizon’s customer experience transformation started with a clear priority: listen to employees, study the data, and rebuild from the inside out. On this episode of The Modern Customer Podcast, I’m joined by Brian Higgins, Chief Customer Experience Officer for Verizon Consumer. With more than two decades at Verizon, Brian has led everything from ne…
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Cricket Scandals #CricketScandals #MatchFixing #CricketControversy #SportsDrama #CricketNews
0:25
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0:25Cricket Scandals #CricketScandals #MatchFixing #CricketControversy #SportsDrama #CricketNews
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Jab Cricket Glamour Nahi Tha #CricketWithoutGlitz #OldSchoolCricket #CricketMemories #VintageCricket #CricketLovers #TrueCricketFans #ClassicCricket #NoGlamourJustCricket
0:37
0:37
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0:37Jab Cricket Glamour Nahi Tha #CricketWithoutGlitz #OldSchoolCricket #CricketMemories #VintageCricket #CricketLovers #TrueCricketFans #ClassicCricket #NoGlamourJustCricket
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OpenAI Needs a Nap and So Do You [Special Episode] (488)
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41:59This week Robert flies solo (Joe’s busy revolutionizing dairy on the blockchain) to ask a question: What if slower is the new smarter? After riffing on OpenAI’s burnout‑induced shutdown, he unveils a sneak peek of his upcoming book, Valuable Friction. From Netflix’s “Skip Intro” button to AI‑generated sameness, Robert shows how our obsession with …
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Balancing Trust and Technology: Inside UBS’s Customer Experience Strategy
31:15
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31:15How do you modernize customer experience in a legacy industry without losing the trust it was built on? That’s the challenge Allison Landers, Chief Experience Officer of Banking and Lending at UBS, is solving every day. In this episode of The Modern Customer Podcast, Allison shares how UBS is scaling digital banking while preserving the high-touch …
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Siyasat ya Business? #SiyasatYaBusiness #PoliticsOrProfit #BribeCulture #PowerAndProfit #sohailwajahat
0:56
0:56
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0:56Siyasat ya Business? #SiyasatYaBusiness #PoliticsOrProfit #BribeCulture #PowerAndProfit #sohailwajahat
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Critical: Your Marketing Job Plan B [Special Episode] (487)
1:05:25
1:05:25
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1:05:25After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B. Specifically - The New Normal: Why Everyone Needs a Personal Brand (Even If You’re Not Selling Anything) The collapse of the idea that a job = stability. From creators to CMOs…
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