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Antonio McBroom shares his remarkable journey from ice cream scooper to building a $20 million business empire spanning dozens of Ben & Jerry's and Starbucks locations across the Southeast. His story demonstrates how mindset shifts and leadership development can transform humble beginnings into extraordinary business success.
• Started as an ice cream shop employee during college at UNC Chapel Hill
• Purchased his first Ben & Jerry's store two days before graduating in 2008
• Grew from single store to multi-unit operation, requiring crucial leadership transitions
• Developed "selfish servant leadership" philosophy prioritizing self-care to better serve others
• Created framework of three business "scopes" - microscope (present details), telescope (future vision), kaleidoscope (alternative perspectives)
• Identified mindset limitations as the biggest barrier to entrepreneurial success
• Compares mental barriers to "cattle guards" - restrictions we could step over but don't
• Recently published "The Selfish Servant" sharing business lessons and leadership principles
• Now focuses on speaking, coaching and expanding impact beyond daily operations
Find Antonio McBroom at AntonioMcBroom.com or PrimoPartners.com for speaking engagements and coaching services. His book "The Selfish Servant" is available on Amazon, Barnes & Noble, and as an audiobook narrated by Antonio himself.
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