Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

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6 Stories Every Business Owner Needs to Attract More Clients

Ever freeze when someone asks,

“So, what do you do?”

Yeah… I used to too!

If your message feels fuzzy, hard to explain, or like it changes every week, this episode will fix that.

I’m walking you through six essential stories every coach, consultant, or service-based founder needs to show up with clarity, connect with the right people, and confidently attract premium clients, without second-guessing yourself every time you open your mouth.

Most people don’t know there are different types of stories. As a result, sometimes, they share the wrong one at the wrong time, and it costs them trust, traction, and sales.

By the end of this episode, you’ll not only know the difference, you’ll know exactly how to use each story with purpose and power.

In this episode, you’ll learn:

• (00:00) Why your story, not your pitch, is your greatest sales tool
• (01:12) What a “Conversational One-Liner” is and how to use it
• (05:52) The must-have “I Help” statement that turns heads and builds trust
• (07:48) The difference between your Founder Story and your Brand Story
• (12:34) How to craft a Product Story that sells without being salesy
• (14:09) The Media/Press Story that gets you booked and seen
• (03:13) Real-life examples of how to use each story in business conversations
• (05:06) Hollywood pitch formulas to explain what you do more clearly
• (08:18) Why your message feels hard to articulate and how to fix it
• (12:57) How to avoid over-posting and underperforming on LinkedIn
• (15:00) What happens when your stories finally start working for you

• You’re a coach, consultant, or small business owner trying to explain what you do
• You’re growing your business using platforms like LinkedIn
• You’ve outgrown vague content and need messaging that converts
• You want to replace rollercoaster revenue with consistent client attraction
• You’re ready to lead with confidence, not confusion

Start with your story.

💬 Listen now and master your business messaging.

🎁 Grab the free Messaging Workbook

Want to clarify what you do and how to say it so your dream clients get it instantly?

Download your free workbook 👉 www.deirdremartin.ie/messagingworkbook

🔁 Want to go deeper into brand storytelling?

Check out Episode 29: The 7 Wonders of StoryBrand. It breaks down one of the most powerful frameworks I’ve ever used to help clients clarify their message and position themselves as the guide, not the hero.

If today’s episode helps you understand what stories to tell, Episode 29 will show you how to tell them in a way that makes your dream clients say, “Finally, someone who gets it.”

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“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

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