134. How to Become a Neuro-Effective Business Owner and Scale with Ease
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You can scale your business without scaling your stress.
In this episode of the Master Your Business Podcast, I sit down with Maureen Hewitt of Positive Success Group to explore how neuroscience can radically transform the way you lead, grow, and stay sane while doing it.
Maureen drops truth bomb after truth bomb on what it really means to be a regulated leader. Spoiler: it’s not about being cool, calm, and collected 24/7. It’s about learning how your nervous system impacts leadership, decision-making, and even your sales.
So if you're tired of mindset-only advice and want something more human, grounded, and genuinely transformative... this episode is your sign.
We cover:
✔️ The truth about why businesses “look good on paper” but still fail to scale
✔️ How to build regulation into your leadership without daily meltdowns
✔️ What the brain, heart, and gut really have to do with sales and trust
✔️ Why traditional business coaching is outdated and what replaces it
✔️ The dark side of dopamine addiction for entrepreneurs
✔️ A powerful reframe for handling client chaos, launch stress, and content flops
✔️ Easy-to-use neuro-effective practices you can start today at your kitchen table
⏱️ Timestamps:
[02:43] What is a regulated leader in plain English
[06:29] Why stability in leadership affects your ability to scale
[08:01] When feedback is a wake-up call, not a compliment
[15:19] The science behind gut, heart, and head brain alignment
[17:21] Chemistry vs. strategy: what clients really buy
[24:03] What’s happening in your brain when business gets hard
[30:48] Mindset vs. mind wobble (and why the latter matters more)
[40:29] The easiest way to self-regulate without a coach (yet)
[47:01] Can regulation be learned at any age or stage?
[53:28] What to do when you’re “too busy” to regulate
🔗 Connect with Maureen Hewitt & Positive Success Group:
📸 Instagram: https://www.instagram.com/maureen_hewitt_mastercoach/
💻 Website: https://positivesuccessgroup.com/about/
🎧 Related Episodes You’ll Love:
✅ Episode 99: How Your Business Values Can Drive Explosive Success – Discover how aligning your brand with your values can fuel loyalty, trust, and long-term growth.
✅ Episode 122: 5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain Hacks – Learn how to reprogram your brain for clarity, confidence, and big results with one of the world’s leading mentalists.
About Maureen Hewitt
Maureen Hewitt is a globally respected business and leadership coach, founder of Positive Success Group, and creator of the WIN (Wholesystem Integrated with Neuroscience) approach. With over 20 years of experience guiding senior leaders and entrepreneurs, Maureen helps business owners become emotionally intelligent, regulated leaders so they can grow teams, scale sustainably, and stay grounded in the process.
She’s worked with top brands like LinkedIn, PayPal, Intercom, and the HSE, and is known for making neuroscience-based transformation feel practical, powerful, and personal. Whether you’re navigating high-growth chaos or trying to rediscover your spark, Maureen’s blend of coaching, neuroscience, and emotional intelligence delivers results that stick.
Work with Deirdre
Want help building a brand experience that keeps clients coming back? Work with me to craft your uncopyable brand, messaging, and experiences that convert in a regulated way.
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🎧 Listen now and regulate your brain so you can scale with ease.
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