In this episode of The Lift, host Mark Evans sits down with Nue CFO Brian Keare and Ben Murray, widely known as The SaaS CFO.

Together, they dive into the evolving role of the CFO in today’s complex SaaS landscape, where usage-based pricing, PLG, and hybrid revenue models are rewriting the playbook.

Ben shares lessons from building one of the most trusted SaaS finance communities, with over 90K subscribers, while Brian brings an operator’s perspective on how finance leaders can modernize their tech stack, reduce revenue leakage, and align with GTM teams.

They also explore how CFOs can balance the pressures of efficiency and growth, the rise of AI in back-office systems, and the importance of unifying sales, finance, and operations around a single source of truth.

From practical frameworks for evaluating SaaS metrics to the cultural role of the CFO as a growth enabler, this discussion highlights what it takes to thrive as a finance leader in the modern era of SaaS.