Best CPQ Podcasts (2025)

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From SAP to Salesforce Revenue Cloud: AI, CPQ, and the "Death of Middleware" 32:21

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1h ago32:21

32:21

In this episode, Frank Sohn talks with Hiren Shah, founder of B2B-Matrix, about how small and mid-sized manufacturers and distributors are modernizing their sales processes through AI-driven CPQ, CRM, and ERP integration. Hiren, a former SAP America consultant turned Salesforce expert, shares his perspective on the future of Configure-Price-Quote (…

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🎧 The Fastest Way to Understand the CPQ Landscape 15:52

2h ago15:52

15:52

Confused by all the CPQ options out there? You're not alone — with more than 135 vendors and endless marketing claims, figuring out where to start can feel impossible. In this episode, host Frank Sohn (Novus CPQ Consulting) breaks down the CPQ landscape in under 15 minutes and shows you a smarter way to learn it. You'll hear how the CPQ Briefing Su…

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Brent Peterson: Episode 161 B2B eCommerce Consultant 1:03:13

20h ago1:03:13

1:03:13

Send us a text In this episode of "The Hard Truth about B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson are joined by Brent Peterson, a seasoned B2B eCommerce consultant. They dive into the evolution of eCommerce platforms, the role of AI in content creation, and the importance of unique content in today's digital landscape. Brent share…

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AI and the Future of SaaS Pricing: Dan Balcauski 45:38

10d ago45:38

45:38

Pricing isn’t just about numbers — it’s about agility, storytelling, and survival in an AI-driven world. In this episode of The Lift by Nue, host Mark Evans sits down with Dan Balcauski, founder of Product Tranquility and one of SaaS’s top pricing experts. Together, they unpack how AI, hybrid go-to-market motions, and volatile costs are transformin…

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CPQ ROI That CFOs Trust: Cameron Marsh (Nucleus Research) 32:49

4d ago32:49

32:49

How do you prove CPQ value in CFO terms—not hype? In this episode, Cameron Marsh, Analyst at Nucleus Research, breaks down how their ROI Case Study and Value Matrix quantify CPQ outcomes customers feel every day: faster quote cycles, higher throughput with the same team, better margins from pricing, and fewer back-and-forth revisions thanks to visu…

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From College Startup to CPQ Vendor: Martin Johansen on Mercura's Playbook 31:46

16d ago31:46

31:46

In this CPQ Podcast episode, Frank Sohn talks with Martin Johansen, founder of Mercura, a Denmark-based CPQ vendor focused on small to mid-sized manufacturers. With a background in finance and international business, Martin started Mercura straight out of college—initially building a configurator "by accident" for a customer request—and has since g…

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Why the Smartest Marketing Teams Still Bet Big on In-Person Events 52:57

13d ago52:57

52:57

In this RevOps Hero episode, Chris Strom interviews five marketing leaders live at Dreamforce to unpack why top teams still invest in in-person events — and exactly how they plan, execute, and measure them. We cover pre-event planning and process, on-site actions (booth, breakouts, side events), post-event follow-up, and how these leaders run attri…

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Merkato CPQ: Fast Time-to-Value for Manufacturers (with Marc de Mey) 33:05

18d ago33:05

33:05

Host Frank Sohn welcomes Marc de Mey of Merkato Group—the team behind Merkato CPQ and brands Quootz, CPQ Belgium, Sell It Easy, CPQing Solutions, and DOK.legal. Marc shares his path from aircraft mechanics to CPQ leadership and explains how Merkato's low-code/no-code, API-first, headless architecture helps manufacturers move from complex requiremen…

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Pre-Dreamforce Brief with David Beebe from Salesforce Revenue Cloud 32:46

25d ago32:46

32:46

Headed to Dreamforce (Oct 14–16)? In 30 minutes, Salesforce's David Beebe breaks down: RCA now: 6 releases, faster UX, upgraded constraint builder Revenue Cloud Billing: what's new + why demand is spiking Unified CPQ + Billing: fewer errors, faster cycle time Pricing & AI/Agents: usage-based, analytics, interoperability Sessions to add: RC Keynote,…

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Episode 160: Stephen Metts, Vice President of Innovation at Zaelab 52:11

1M ago52:11

52:11

Send us a text In Episode 160 of "The Hard Truth About B2B e-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Stephen Metts, Vice President of Innovation at Zaelab. Stephen shares insights from his 18-year journey in B2B commerce, discussing the evolution of CPQ (Configure, Price, Quote) solutions and the importance of innovation in b…

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HubSpot's Vision for Revenue Lifecycle Management with Adam Wainwright 32:40

1M ago32:40

32:40

In this episode of the CPQ Podcast, Frank Sohn welcomes Adam Wainright, a veteran with 15+ years in the Configure, Price, Quote (CPQ) space, now helping lead HubSpot's CPQ and revenue strategy. Adam shares his career journey across Selectica/Determine, CallidusCloud, Clari, Cacheflow (acquired by HubSpot), and beyond. Adam discusses: HubSpot's CPQ …

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Aleran Software with Tarak Patel: Sustainable Innovation in Connected Commerce 31:59

1M ago31:59

31:59

In this CPQ Podcast episode, host Frank Sohn speaks with Tarak Patel, Sr. Vice President of Product and Technology at Aleran Software, about how Aleran is bringing sustainable innovation to Configure, Price, Quote (CPQ) and digital commerce. Aleran's Connected Commerce platform is designed for mid-size manufacturers ($20M–$1B) and their channel par…

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The Modern CFO: Navigating SaaS Finance, Tech Stacks, and Revenue Agility: The Lift 31:42

2M ago31:42

31:42

In this episode of The Lift, host Mark Evans sits down with Nue CFO Brian Keare and Ben Murray, widely known as The SaaS CFO. Together, they dive into the evolving role of the CFO in today’s complex SaaS landscape, where usage-based pricing, PLG, and hybrid revenue models are rewriting the playbook. Ben shares lessons from building one of the most …

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Episode 159: Rudy Abitbol, B2B eCommerce & Digital Growth Leader 1:03:00

2M ago1:03:00

1:03:00

Send us a text In Episode 159 of "The Hard Truth About B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson sit down with Rudy Abitbol, a seasoned leader in B2B eCommerce and digital growth. Rudy shares his journey from programming enthusiast to a strategic leader in the B2B space, offering insights into the evolution of eCommerce platforms …

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Resolto Configon: CAD-Driven CPQ for SMBs and Enterprises 34:00

2M ago34:00

34:00

In this episode of the CPQ Podcast, host Frank Sohn sits down with Matthias Radner of Resolto, a Festo company, to discuss his journey from face-to-face mattress sales to enterprise CPQ software. Matthias shares how early lessons in customer interaction shaped his approach to selling Configure, Price, Quote solutions, and why patience is key in lon…

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How 5 Different Companies Run Go-To-Market 38:34

2M ago38:34

38:34

We're doing something different in this episode. We recorded it at HubSpot's INBOUND conference, and rather than having just one single episode guest, we interviewed marketing and RevOps leaders from 5 very different companies—each with their own specific approach to attracting, converting, and retaining customers. You'll hear how companies structu…

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Leadership in the Age of AI: Zapier's Brad Smith on Hiring, Team Building, and Data Security 33:46

3M ago33:46

33:46

In this episode, Zapier's Brad Smith shares his candid perspective on leadership and the realities of building teams in today’s fast-changing world. From why not every business challenge needs an AI solution, to the traits he looks for when hiring, Brad offers a refreshing take on pragmatism in tech. He also discusses how to foster trust and connec…

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Episode 158 : Zeke Camusio, CEO of Data Speaks 54:43

3M ago54:43

54:43

Send us a text In this episode, we explore the pivotal role of AI and machine learning in revolutionizing B2B marketing strategies. Learn how these technologies are not only optimizing campaigns but also personalizing customer experiences and driving measurable results. Tune in for expert insights and practical examples that showcase the future of …

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Lessons Learned from 85 HubSpot Onboardings 37:27

3M ago37:27

37:27

In this episode of the RevOps Hero Podcast, host Chris Strom is joined by ClearPivot teammate Andrew Chao Daongam to break down what companies need to know before, during, and after onboarding with HubSpot. With over 80 successful onboardings under his belt, Andrew shares practical insights on: ✅ The 3 main types of HubSpot onboarding projects ✅ Se…

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What Great Ops Leaders Get Right About Automation & AI: Rachal Nazhand 36:49

3M ago36:49

36:49

In this episode of the Nue Podcast, we sit down with Rachel Nazhand, VP & Chief of Staff to the CMO at Zelis, to talk about how operators can harness AI and automation without creating chaos. Rachel shares her framework for spotting “meaningful automation” versus “toxic automation,” why problem articulation is the hidden skill every ops leader need…

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CPQ Podcast Summer Break 2025 Update 3:32

3M ago3:32

3:32

The CPQ Podcast is taking a short late summer break — but we'll be back with new episodes on September 21! In this quick update, Frank Sohn shares what's happening at Novus CPQ in the meantime: ✅ 18+ CPQ Briefings now available – more coming soon ✅ CPQ Sales Report updates for XaitCPQ, camos software, and Bit2win ✅ CPQ Selection help for customers …

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Composable, Headless, AI-Driven: What's Next for CPQ at ServiceNow 42:44

3M ago42:44

42:44

In this episode of the CPQ Podcast, we dive deep into one of the most talked-about moves in the CPQ space—ServiceNow's acquisition of Logik.ai for a reported $500 million. I'm joined by Anandan "AJ" Jayaraman, VP of the Lead to Cash portfolio at ServiceNow, and Christopher Shutts, Co-Founder and CEO of Logik.ai, for an exclusive, behind-the-scenes …

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Episode 157: Matthew Asher, Senior Program Manager of CPQ at ServiceNow 1:01:48

4M ago1:01:48

1:01:48

Send us a text In Episode 157 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Matthew Asher, Senior Program Manager of CPQ at ServiceNow. Dive into the evolution of Configure Price Quote (CPQ) systems and their impact on B2B commerce. Matthew shares insights from his journey in the software implementati…

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Transforming CPQ with Constraint Logic & Revenue Cloud Advanced – Don Khamapirad, CEO of Veloce 32:13

4M ago32:13

32:13

In this episode of the CPQ Podcast, we welcome Don Khamapirad, CEO of Veloce Apps, to explore how modern CPQ solutions are evolving for complex industries like manufacturing, life sciences, business services, and fintech. Don shares his journey from Oracle and Apttus/Conga to leading multiple startups through growth stages—and now driving Veloce's …

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Episode 156: Lance Owide, General Manager B2B at BigCommerce 1:06:23

4M ago1:06:23

1:06:23

Send us a text In Episode 156 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome back Lance Owide, General Manager of B2B at BigCommerce. Lance shares insights into the evolving landscape of B2B e-commerce, emphasizing the importance of agility and incremental growth for businesses transitioning online. Th…

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Salesforce RCA & CPQ Trends with Spaulding Ridge 30:49

4M ago30:49

30:49

In this episode, we sit down with Derik Quinn, Managing Director at Spaulding Ridge, to explore the fast-evolving landscape of CPQ, Revenue Management, and Salesforce Revenue Cloud Advanced (RCA). Derik shares insights from his two-decade journey across BigMachines, Apttus, Argano, and now Spaulding Ridge, where he leads large-scale quote-to-cash t…

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🎙 From Blueprint to Breakthrough – Bill Barlas on CPQ, HubSpot & Xait CPQ 31:38

4M ago31:38

31:38

In this episode, we sit down with Bill Barlas, Co-Founder and Solution Architect at Quick2Bid, a fast-growing system integrator specializing in CPQ solutions for mid-market manufacturers and enterprise service providers. With over 10 years of CPQ experience, Bill shares his unique journey—from working on his first CPQ project at a plumbing company …

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Episode 155: Michael Netto, General Manager K-Commerce 1:06:05

4M ago1:06:05

1:06:05

Send us a text Michael Netto is the general manager of K-Commerce, a B2B eCommerce focused software platform. We discuss many challenges in B2B such as excel's unstructured data creating data problems, manufacturers vs distributors, the tech gap vision and many others. We discuss how customer needs drives product innovation and why the ERP is the f…

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CPQ for the AI-Native Era – Chargebee's Take with Nikhil Muralitharan 32:10

4M ago32:10

32:10

In this episode of the CPQ Podcast, we're joined by Nikhil Muralitharan, Senior Director of Product Marketing at Chargebee, to explore how modern CPQ solutions are evolving for software and digital service businesses. Nikhil shares his unique journey from software engineering to product marketing leadership—and how his career path mirrors his perso…

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Episode 154: Chris Gee, CTO of the B2B eCommerce Association 1:08:58

5M ago1:08:58

1:08:58

Send us a text Chris Gee is the CTO of the B2B eCommerce Association and is ensuring that the technology of the organization helps facilitate the community. We discuss the B2B eCommerce revolution and B2B vs B2C: a generational shift in eCommerce. There are many unseen struggles in B2B vs Retail such as credit & invoice differences. We discuss why …

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🎙️ CPQ Podcast: Tina Kung – 4 Generations of CPQ + Billing, Nue.io, and the Future of RevTech 32:02

5M ago32:02

32:02

In this episode, we're joined by Tina Kung, Co-Founder and CTO of Nue.io, a rising CPQ & Billing platform redefining the quote-to-cash experience for modern SaaS businesses. With a career spanning Ariba, Oracle, Zuora, Salesforce, CA Technologies, and more, Tina brings over two decades of experience building and evolving four generations of CPQ and…

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How Twyn.ai Is Redefining Telco CPQ with AI and No-Code Simplicity – A Conversation with Frits Haas 31:55

5M ago31:55

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In this CPQ Podcast episode, Frank Sohn speaks with Frits Haas, consultant at Twyn.ai—a no-code, AI-powered platform purpose-built for the telecom industry. Based in South Africa and backed by Jurumani with 450+ employees, Twyn.ai delivers a unified OSS/BSS solution that includes CRM, CPQ, order management, help desk, and more. Frits shares how Twy…

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Episode 153: Customer Adoption & AI 1:02:35

5M ago1:02:35

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Send us a text Timothy Peterson & Isaiah Bollinger do their first solo episode in a while without guest to discuss customer adoption & AI. Customer adoption is a hugely underrated challenge in which simply building the tech isn't enough. It requires many different departments working together to bring alignment and customer growth across multiple f…

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Why CPQ Is RevOps’ New Superpower 31:48

5M ago31:48

31:48

Configure-Price-Quote (CPQ) platforms have come a long way from the days of spreadsheet formulas. In this conversation, host Chris Strom and RevOps strategist Joanne Cheng unpack where CPQ fits in a modern go-to-market stack, the problems it actually solves, and how new developments, such as AI-driven guidance, usage-basedbilling, and low-code exte…

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Why Your Feedback Matters – A CPQ Podcast Community Update 5:48

5M ago5:48

5:48

In this episode, Frank talks about CPQ Podcast listener feedback. We've heard from many of you that the podcast brings value in different ways—whether it's preparing for job interviews, learning about new CPQ solutions, or gaining insights from inspiring leaders and fresh ways of thinking. To help more like-minded listeners discover the CPQ Podcast…

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Episode 152: Kerry Siggins, CEO of Stoneage 39:31

5M ago39:31

39:31

Send us a text Kerry Siggins is the CEO of Stoneage, the world’s leading provider of industrial cleaning tools, automated equipment, technology, and resources. Kerry Siggins is in the early stages of creating completely digitized orders online but started the digital transformation journey years ago with a new website, ERP, and other foundational e…

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🎙️ CPQ Podcast | Upcoming Webinars for CPQ Buyers & Professionals 7:45

5M ago7:45

7:45

In this special episode, host Frank Sohn shares exciting details about three upcoming webinars designed to help CPQ buyers, implementers, and decision-makers navigate the CPQ landscape more confidently. 🔹 June 24 (Date TBC) – Launch of the CPQ Briefing Subscription Get early access to exclusive insights on 15+ CPQ vendors, with 40+ briefings expect…

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Episode 151: Val DuVernet, B2B eCommerce Veteran 1:07:40

6M ago1:07:40

1:07:40

Send us a text Val DuVernet is a B2B eCommerce Veteran that spent a large portion of her career building the McKesson B2B program. Now, as an independent consultant, Val is helping a larger spectrum of B2B companies enable and adopt more sophisticated B2B eCommerce programs. We discuss many topics such as how important CRM and data is in the proces…

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Julian Hodges (Sneeyeg) on CPQ, ServiceNow, and Scaling Smart with Governance 31:39

6M ago31:39

31:39

Looking for CPQ solutions and expert advice? In this episode of the CPQ Podcast, we're joined by Julian Hodges, Co-Founder of Sneeyeg, a ServiceNow system integrator specializing in CPQ, billing, and enterprise transformation. With over 20 years of experience from Amdocs, CloudSense, and Salesforce, Julian shares invaluable insights on achieving CP…

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🎙 CPQ & PLM Integration: Modular Architecture Insights with Kristian Madsen 31:33

6M ago31:33

31:33

In this episode, Frank speaks with Kristian Frøstrup Madsen, a CPQ expert with over 13 years at CPC (now part of PDSVision), about how modular thinking is reshaping CPQ for complex manufacturing industries. They cover: How CPC approaches Modular Architecture, Modular PLM, and Modular CPQ Why a product-focused background leads to better CPQ outcomes…

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Episode 150: Denis Dyli, Shopify B2B eCommerce 58:33

6M ago58:33

58:33

Send us a text Denis Dyli is the founder of Uncap and has been in eCommerce for over a decade. Like many of us in the eCommerce world, he started with Magento and eventually found his way to Shopify as the market changed over the years. We discuss his specialization of Shopify B2B and how the rise of Shopify is now coming to the b2b world for distr…

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Building a Top Salesforce Revenue Cloud Consultancy: Philip Cunningham's Insights 32:31

6M ago32:31

32:31

In this episode of the CPQ Podcast, we sit down with Philip Cunningham—CPQ veteran and co-founder of Shiftlogic—to explore his journey from the early BigMachines days through Oracle, SteelBrick, Salesforce, and now to leading one of Europe's fastest-growing Salesforce Revenue Cloud consultancies. Philip shares how his experiences at global CPQ lead…

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🎙️ Services CPQ: Rethinking Pricing (Podcast w/ Tracey Shirtcliff) 31:40

6M ago31:40

31:40

How do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff, founder of ScopeBetter, a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models. Tracey shares her journey from building Traffic Live to launching ScopeBe…

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Episode 149: Carlos Camacho, Sr. Manager IT, Global eCommerce at Bausch + Lomb 1:13:22

7M ago1:13:22

1:13:22

Send us a text Carlos Camacho started out growing through the ranks in B2C eCommerce that eventually evolved into B2B eCommerce leadership. Currently, he leads eCommerce at Bausch & Lomb, a leading global eye health company operating in both direct to consumer and B2B markets. We discuss what it takes to create change in large B2B organizations tha…

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Revolutionizing IT Services Delivery: A Conversation with ScopeStack CEO Jon Scott 31:39

6M ago31:39

31:39

In this CPQ Podcast episode, Frank Sohn welcomes Jon Scott, Co-Founder and CEO of ScopeStack. With nearly 20 years of experience in the IT services industry, Jon shares the story behind launching ScopeStack in 2018 to eliminate the chaos of spreadsheets and manual SOW creation. Learn how ScopeStack's innovative platform bridges CRM and PSA systems,…

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Episode 148: Greg Gesswein, CEO of Gesswein - Distribution B2B eCommerce 1:06:10

7M ago1:06:10

1:06:10

Send us a text Greg Gesswein is a fourth generation distributor owner operator that has digitally transformed a 100 plus year old company. Gesswein is on their third generation of B2B eCommerce and has also modernized their ERP system to Acumatica. With a mix of modern SaaS platforms, Shopify and Acumatica, Gesswein is able to accelerate digital ad…

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Reimagining CPQ: Speed, Control, and No-Code with Vendori's Ethan Garonzik 31:32

7M ago31:32

31:32

In this CPQ Podcast episode, Frank Sohn speaks with Ethan, co-founder of Vendori, a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a no-code, multi-tenant solution. Ethan shares his journey from Wall Street M&A at Merrill Lynch to leadership roles at SAP and Citrix, where he saw fi…

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Episode 147: Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360 52:34

7M ago52:34

52:34

Send us a text Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360, is our first threepeat guest! He is arguably the first and only real historian of B2B eCommerce and saw its come up years ago. We discuss the history of how we got here and what we are seeing in 2025. With looming Tariffs and economic uncertainty, th…

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Field Ops: Mastering Marketing Operations for In-Person Events 38:27

7M ago38:27

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In this episode of the RevOps Hero Podcast, host Chris Strom sits down with Jacqueline Freedman of Monarch Advisory Partners and former Marketing Ops leader at Grammarly and WeWork, to dive deep into the strategy, planning, and execution of in-person events as part of your marketing operations. Together, they unpack: ✅ Why in-person events are rega…

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Is AI in CPQ All Hype – or Just Getting Started? 28:43

7M ago28:43

28:43

In this must-listen episode of the CPQ Podcast, we dive into one of the most talked-about trends in the Configure, Price, Quote (CPQ) space: Artificial Intelligence. Is AI in CPQ a game-changer today—or a promise for tomorrow? Join us as we explore the real-world state of AI in CPQ from the perspective of a seasoned CPQ expert (not an AI evangelist…