As customer preferences change, we’re seeing a push for product-led growth. But this “push” often comes in the form of executives demanding a shift to PLG — and soon after realizing the transition was ill-conceived, and taking back the change.

Perhaps the best way forward is to acknowledge that there are many possible ways to integrate product-led and sales-led growth motions together — and the sales “stack” is less about a linear “stack” and more about a “blend” of technologies and strategies that work for your customers.

Sam Levan, CEO of MadKudu, spoke about the state of product-led growth and other key sales motions with Kate McCollough, Nue.io co-founder. They discuss why every company needs to strike a unique balance between hybrid PLG + SLG motions, and what it actually takes to make that happen.