🎙️ Welcome to The LAB: Aaron Novello – Building a Real Estate Media Machine, Powered by eXp University

In this episode of The LAB, we sit down with Aaron Novello, a high volume listing expert turned media strategist who has mastered the art of using video to scale real estate sales and attraction. After closing over 2,000 transactions and doing 200+ deals a year, Aaron shares how he transitioned from phone-based prospecting to building a powerful content funnel producing 5 long form videos a week, 3 shorts a day, and drawing in thousands of followers, agents, and opportunities.

💥 What You’ll Learn in This Episode

✅ The difference between the social graph vs. the interest graph (and why it matters)
✅ Why positioning yourself as the guide (not the hero) creates powerful engagement
✅ How to structure short, medium, and long-form content to attract your ideal client or agent
✅ Aaron’s YouTube ecosystem strategy with series, seasons, and episodes
✅ How to turn FAQs from buyers, sellers, or agents into lead-generating video content

📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.

🗓️ This Week on The LAB: Sit down with Aaron Novello as he reveals his full media playbook for agent attraction and lead generation—complete with content creation frameworks, storytelling strategy, and how to scale attention into income.

🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.

🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.

📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
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Instagram: @TheLABPodcast
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Website: www.TheLABPodcast.com

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