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EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
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Manage episode 273798336 series 2438032
In this episode of the GrowthTLDR, we talk to Shane Murphy-Reuter, who heads up marketing for Intercom. Shane leads a marketing team of +70 people at Intercom, helping the company to move upmarket.
We talk to Shane about paid advertising and how companies can more effectively split their budget across direct and brand advertising. We get into how most B2B brands don't do brand advertising well and give examples of companies who excel in that area.
We then discuss the three categories of paid advertising, brand, problem, and product, and how companies should use them.
Happy Growing!
140 episodes
EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 29, 2024 19:31 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 273798336 series 2438032
In this episode of the GrowthTLDR, we talk to Shane Murphy-Reuter, who heads up marketing for Intercom. Shane leads a marketing team of +70 people at Intercom, helping the company to move upmarket.
We talk to Shane about paid advertising and how companies can more effectively split their budget across direct and brand advertising. We get into how most B2B brands don't do brand advertising well and give examples of companies who excel in that area.
We then discuss the three categories of paid advertising, brand, problem, and product, and how companies should use them.
Happy Growing!
140 episodes
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