Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Kieran Flanagan Podcasts
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of po ...
…
continue reading
Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field. techbound692.substack.com
…
continue reading
1
VC 1: Inside the New Exit Economy: IPOs, Secondaries & AI with Meritech’s Alex Clayton
1:06:38
1:06:38
Play later
Play later
Lists
Like
Liked
1:06:38Alex Clayton is one of the clearest minds in growth-stage investing, the person elite founders turn to when the market is noisy and the stakes are high. A General Partner at Meritech Capital, Alex has built a reputation for breaking down complex businesses with uncommon clarity, from his legendary S-1 teardowns to his frameworks on power laws, seco…
…
continue reading
1
Inside the Hidden Playbooks of Businesses That Actually Win
42:59
42:59
Play later
Play later
Lists
Like
Liked
42:59Ep. 378 “What matters is that you're building something people want. The VCs will come once they see that there is something exciting.” Kipp and guest Erica Wenger, of Park Rangers Capital, dive into the hidden playbooks behind companies that actually win in today’s hyper-competitive tech landscape. Learn more on why distribution is the new moat fo…
…
continue reading
1
GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan
50:51
50:51
Play later
Play later
Lists
Like
Liked
50:51Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped scale the company from pre-product to over $4B in ARR and more than $100B in market cap. Over his 11-year tenure, Chris built Snowflake’s go-to-market engine from the ground up, from personally running the first outbound campaigns to leading a global sales organization t…
…
continue reading
1
I Used Gemini Code Assist to Build a Newsletter App (for Free)
10:22
10:22
Play later
Play later
Lists
Like
Liked
10:22Use our 10 prompts to create interactive tools with Gemini Code: https://clickhubspot.com/ewd Ep. 377 How fast could you build a custom app to grow your newsletter—without writing a single line of code? Kieran dives into Google’s powerful new AI Code Assistant and how it unlocks a new era of code-powered marketing for businesses of any size. Learn …
…
continue reading
1
GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook
48:19
48:19
Play later
Play later
Lists
Like
Liked
48:19Michel Tricot is the co-founder and CEO of Airbyte, the open-source data movement platform he launched in 2020. Before Airbyte, Michel led integrations and served as Director of Engineering at LiveRamp, where he scaled the teams and pipelines that synced massive data volumes. He also helped build rideOS as a founding engineer and Director of Engine…
…
continue reading
1
The AI System That Built a 1.4M Audience | Sabrina Romanov
35:46
35:46
Play later
Play later
Lists
Like
Liked
35:46Want Sabrina's 8-platform repurposing workflow? Get it here: https://clickhubspot.com/efp Ep. 376 This guest grew her Instagram from zero to over 418,000 followers in just a year—almost entirely on autopilot with AI-powered content repurposing. Kipp, Kieran, and guest Sabrina Romanov, of Blotato, dive into how solopreneurs and marketers can go from…
…
continue reading
1
How I Built a Marketing Campaign in 10 Minutes (With Claude Desktop)
14:54
14:54
Play later
Play later
Lists
Like
Liked
14:54Want to build your own AI-powered campaign? Get our Claude guide with frameworks and strategies: https://clickhubspot.com/gch Ep. 375 Did you know you can build a full marketing campaign in just 10 minutes with AI? Kipp dives into the power of leveraging Claude’s new desktop features to speed up and upgrade your marketing workflow. Learn more on ho…
…
continue reading
1
GTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker
50:38
50:38
Play later
Play later
Lists
Like
Liked
50:38Tessa Whittaker is the VP of Revenue Operations at ZoomInfo, where she leads a 70-person global team powering one of SaaS’s most efficient $1B+ revenue engines. Over the past decade, she’s helped architect the systems, cadence, and AI workflows that underpin how ZoomInfo operates at scale. Tessa is known as one of the most thoughtful operators in t…
…
continue reading
1
9 ChatGPT Use Cases from the Top 1% of Marketers
42:44
42:44
Play later
Play later
Lists
Like
Liked
42:44Get Kyle's Top 1% ChatGPT Marketing Stack (free): https://clickhubspot.com/khv Ep. 374 Is ChatGPT the most impactful tool in the marketer’s tech stack? Kieran and Kyle Poyar, creator and writer of Growth Unhinged, dive into the revolutionary ways marketers and go-to-market teams are using generative AI to transform their workflow—faster, smarter, a…
…
continue reading
1
OpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)
20:52
20:52
Play later
Play later
Lists
Like
Liked
20:52Get the 10 Marketing Research Prompts for Atlas: https://clickhubspot.com/cwk Ep. 373 Is Atlas the Chrome killer? Not so fast. Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to aut…
…
continue reading
1
GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant
1:09:01
1:09:01
Play later
Play later
Lists
Like
Liked
1:09:01Peter Grant is the Chief Revenue Officer at You.com, the AI search and productivity platform reshaping how people find and create information. A veteran GTM leader, Peter has built and scaled revenue engines at some of tech’s most iconic companies — from Siebel Systems to Salesforce to C3.ai — working directly under legends like Tom Siebel and Marc…
…
continue reading
1
Claude Skills: Build Your Own AI Experts (Full Breakdown)
10:15
10:15
Play later
Play later
Lists
Like
Liked
10:15Get our 10 new claude skills prompts: https://clickhubspot.com/ksn Ep. 372 Did you know you can now teach Claude AI any expert skill just by uploading the right prompt? Kieran dives into the coolest AI launch of the year, where anyone can turn Claude into an expert in any task. Learn more on how to unlock the secrets behind agent skills, how to tra…
…
continue reading
1
Using Perplexity AI to Reverse Engineer a $500M Marketing Strategy
13:44
13:44
Play later
Play later
Lists
Like
Liked
13:44Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfb Ep. 371 Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands? Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company’s marketing strategy using AI.…
…
continue reading
1
BONUS: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams
17:46
17:46
Play later
Play later
Lists
Like
Liked
17:46This bonus episode dives into how Rick Kelley helped scale Meta’s global sales organization (from 900 employees to 90,000) and the playbook behind building high-performing international teams. Rick Kelley is the former SVP of Gaming and App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organizatio…
…
continue reading
1
How to Start a $1M Business Using Only AI
45:21
45:21
Play later
Play later
Lists
Like
Liked
45:21Get Greg's AI Million Dollar Idea Generator prompt: https://clickhubspot.com/kgj Ep. 370 Is making a million dollars with AI really that easy? Kipp, Kieran, and Greg Isenberg, Co-founder of Ideabrowser and host of The Startup Ideas Podcast, dive into Greg’s proven frameworks and hands-on tools for building successful AI-powered businesses from scra…
…
continue reading
1
This Ai Agent Turns 1 Image Into A 30 Second Commercial
39:39
39:39
Play later
Play later
Lists
Like
Liked
39:39Want Nate's 5 AI Ad Creation Workflows? Get it here: https://clickhubspot.com/tnk Ep. 369 This guest grew his YouTube channel by hundreds of thousands subscribers in just one year by sharing advanced AI automation workflows. Kipp, Kieran, and Nate Herk, Co-Founder and CGO at TrueHorizon AI, dive into how you can use cutting-edge AI agents to automa…
…
continue reading
1
GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product
35:29
35:29
Play later
Play later
Lists
Like
Liked
35:29By GTMnow
…
continue reading
1
AI Tools to Replace Your $10k+ Creative Agency
50:53
50:53
Play later
Play later
Lists
Like
Liked
50:53By Hubspot Media
…
continue reading
1
Did OpenAI Just Kill EVERY Social Media Platform?
22:10
22:10
Play later
Play later
Lists
Like
Liked
22:10By Hubspot Media
…
continue reading
1
GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan
48:52
48:52
Play later
Play later
Lists
Like
Liked
48:52Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and marketing teams, Kieran now spends his time building, experimenting, and sharing lessons on how prom…
…
continue reading
1
Marketing Advice You’ll Thank Me for in 12 Months | Neil Patel
20:48
20:48
Play later
Play later
Lists
Like
Liked
20:48Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkm Ep, 366 Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search? Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Podcast, dive into the game-changing marketing tactics you’ll be gratefu…
…
continue reading
1
The #1 Job Needed in the AI Era Right Now
17:24
17:24
Play later
Play later
Lists
Like
Liked
17:24Want our One-Person Agency Stack (with 10 prompts)? Get it here: https://clickhubspot.com/hvn Ep. 365 Will businesses need more humans than ever to actually make AI work? Kipp and Kieran dive into why the AI revolution is creating an explosion of opportunity for consultants and businesses who know how to integrate new technology. Learn more on why …
…
continue reading
1
GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)
59:00
59:00
Play later
Play later
Lists
Like
Liked
59:00Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Ch…
…
continue reading
1
Everything you need to know about AEO in 2025
36:15
36:15
Play later
Play later
Lists
Like
Liked
36:15Want the guide to implement AI Engine Optimization (AEO) to your content? Get it here: https://clickhubspot.com/ymv Ep. 364 Did you know Google’s new AI-powered Chrome could mark “the death of web pages” as we know them? Kipp and Kieran dive into how Google’s latest Gemini integration is completely transforming search, content consumption, and the …
…
continue reading
1
How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
22:04
22:04
Play later
Play later
Lists
Like
Liked
22:04Want to steal Gamma's influencer-led strategy? Get our 10 AI prompts: https://clickhubspot.com/hgb Ep. 363 Is influencer marketing the new product virality? Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with just 30 employees. Learn more on the explosive power of influencer-le…
…
continue reading
1
GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton
1:08:32
1:08:32
Play later
Play later
Lists
Like
Liked
1:08:32Kyle Norton is the Chief Revenue Officer at Owner, the fast-scaling restaurant SaaS platform valued at over $1B. Since joining from Shopify, Kyle has helped grow the company from $2M to $50M+ in ARR by instilling a high bar for sales talent, building RevOps early, and driving a disciplined go-to-market strategy. A podcast host himself, Kyle shares …
…
continue reading
1
The Brand NEW AI Marketing Strategy for 2025
32:58
32:58
Play later
Play later
Lists
Like
Liked
32:58Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn mor…
…
continue reading
1
This is How the Top 1% Marketers are Using AI
26:29
26:29
Play later
Play later
Lists
Like
Liked
26:29Want 22 ChatGPT Marketing Agents to handle your work? Get it here: https://clickhubspot.com/bpg Ep. 361 Marketing is only limited by your own creativity and ambition right now. Kipp and Nicholas Holland, Head of AI, SVP Product at HubSpot, dive into how the world’s top 1% of marketers are deploying AI for explosive growth. Learn more on why context…
…
continue reading
1
GTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood
27:48
27:48
Play later
Play later
Lists
Like
Liked
27:48Ghazi Masood is the Chief Revenue Officer at Retool, where he leads the go-to-market engine for the low-code developer platform. Previously he served as SVP & GM, Americas at Auth0 after leadership roles at Microsoft, Oracle, Polycom, and Nintex K2, and he advises several high-growth startups on GTM. A field-first operator, Ghazi specializes in lay…
…
continue reading
1
I Stole Microsoft CEO’s 4 Most Powerful AI Prompts
15:16
15:16
Play later
Play later
Lists
Like
Liked
15:16Want Kieran's 4 AI prompts that drive big results? Get it here: https://clickhubspot.com/uph Ep. 360 Did you know the CEO of Microsoft, just gave away his four most powerful daily AI prompts for boosting productivity and leadership? Kieran dives into how you can swipe, upgrade, and use the very same prompts Satya Nadella relies on every single day.…
…
continue reading
1
Marketing is Broken - This is the Future of Conversions (Loop Framework)
27:34
27:34
Play later
Play later
Lists
Like
Liked
27:34Want our NEW Loop Marketing Prompt Library? Get it here: https://clickhubspot.com/lmp Ep. 359 Did you know that 60% of Google searches now end without a single click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into why traditional marketing is broken and what the future of conversions looks like in a world dominated by AI. L…
…
continue reading
1
GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson
38:56
38:56
Play later
Play later
Lists
Like
Liked
38:56Paul Williamson is a seasoned go-to-market leader and advisor best known for helping Plaid scale from $3M to $300M ARR. As Head of Revenue, he built and evolved Plaid’s go-to-market roadmap across product-market fit, upmarket expansion, and new verticals. With deep experience aligning GTM with product, he now advises founders on sequencing bets, bu…
…
continue reading
1
The Startup Letting 99% of People Build Apps Without Code
34:36
34:36
Play later
Play later
Lists
Like
Liked
34:36Want our complete app-building guide + $25 Lovable credit? Get it here: https://clickhubspot.com/fkw Ep. 358 10% of all new sites on the internet in June were built with Lovable Kieran dives into Lovable, the fastest-growing app in Europe, with its co-founder Anton Osika. Learn more about the implications for marketers and founders, how distributio…
…
continue reading
1
How the Top 1% Use AI to 10x Their Productivity (Before Lunch)
22:10
22:10
Play later
Play later
Lists
Like
Liked
22:10Want Kieran's AI Executive Team Stack? Get it here: https://clickhubspot.com/kfv Ep. 357 Did you know 95% of all AI pilots are failing, according to a recent MIT study? Kieran dives into how the top 1% of executives, leaders, and founders are using AI to 10x their productivity—before lunch. Learn more about how to use AI as your Chief of Staff to e…
…
continue reading
1
GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He
30:58
30:58
Play later
Play later
Lists
Like
Liked
30:58Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic communications from day one. Previously, Jenny led comms at Square and has since helped hundreds of founders land coverage in top outlets like TechCrunch and Forbes. With deep expertise in positioning, storytelling, and P…
…
continue reading
1
Inside the $130M AI Startup Growing Faster Than ChatGPT
45:15
45:15
Play later
Play later
Lists
Like
Liked
45:15Want Elena's AI Tech Stack that helped grow her startup? Get it here: https://clickhubspot.com/fkv Ep. 356 Did you know Lovable is the fastest-growing AI app on the planet—scaling faster than ChatGPT? Kieran dives into what it takes to succeed in today’s AI-native startup world, with growth leader Elena Verna revealing how Lovable is changing the g…
…
continue reading
1
The New Marketing Playbook: Identity Over Algorithm
12:27
12:27
Play later
Play later
Lists
Like
Liked
12:27Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands o…
…
continue reading