Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Kieran Flanagan Podcasts
The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS fou ...
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The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of po ...
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Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field. www.tech-bound.com
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GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan
48:52
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48:52Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and marketing teams, Kieran now spends his time building, experimenting, and sharing lessons on how prom…
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OpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)
20:52
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20:52Get the 10 Marketing Research Prompts for Atlas: https://clickhubspot.com/cwk Ep. 373 Is Atlas the Chrome killer? Not so fast. Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to aut…
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Vibe code vs no-code: Softr’s vision for the future of app building
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12:26This episode was recorded live at SaaStock Europe 2025. Alex Theuma sits down with Mariam Hakobyan, CEO and Co-founder of Softr, to explore the evolution of app building in the AI era.Mariam explains why Softr is focusing on AI-powered no-code and why the companies that focus on solving real, hard problems will define the next generation of SaaS.Al…
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GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant
1:09:01
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1:09:01Peter Grant is the Chief Revenue Officer at You.com, the AI search and productivity platform reshaping how people find and create information. A veteran GTM leader, Peter has built and scaled revenue engines at some of tech’s most iconic companies — from Siebel Systems to Salesforce to C3.ai — working directly under legends like Tom Siebel and Marc…
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Claude Skills: Build Your Own AI Experts (Full Breakdown)
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10:15Get our 10 new claude skills prompts: https://clickhubspot.com/ksn Ep. 372 Did you know you can now teach Claude AI any expert skill just by uploading the right prompt? Kieran dives into the coolest AI launch of the year, where anyone can turn Claude into an expert in any task. Learn more on how to unlock the secrets behind agent skills, how to tra…
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Voice AI that delivers: Synthflow AI’s Hakob Astabatsyan on solving the last mile problem
21:09
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21:09Live from SaaStock Europe 2025, Alex Theuma speaks with Hakob Astabatsyan, Co-founder and CEO of Synthflow AI.Hakob shares how Synthflow grew 15x revenue in its first year and how it now powers millions of business calls every month. He explains what it takes to move beyond AI hype and solve the “last-mile problem”, delivering real, measurable valu…
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Using Perplexity AI to Reverse Engineer a $500M Marketing Strategy
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13:44Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfb Ep. 371 Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands? Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company’s marketing strategy using AI.…
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The GTMnow Podcast Bonus: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams
17:46
17:46
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17:46This bonus episode dives into how Rick Kelley helped scale Meta’s global sales organization (from 900 employees to 90,000) and the playbook behind building high-performing international teams. Rick Kelley is the former SVP of Gaming and App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organizatio…
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How to Start a $1M Business Using Only AI
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45:21Get Greg's AI Million Dollar Idea Generator prompt: https://clickhubspot.com/kgj Ep. 370 Is making a million dollars with AI really that easy? Kipp, Kieran, and Greg Isenberg, Co-founder of Ideabrowser and host of The Startup Ideas Podcast, dive into Greg’s proven frameworks and hands-on tools for building successful AI-powered businesses from scra…
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This Ai Agent Turns 1 Image Into A 30 Second Commercial
39:39
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39:39Want Nate's 5 AI Ad Creation Workflows? Get it here: https://clickhubspot.com/tnk Ep. 369 This guest grew his YouTube channel by hundreds of thousands subscribers in just one year by sharing advanced AI automation workflows. Kipp, Kieran, and Nate Herk, Co-Founder and CGO at TrueHorizon AI, dive into how you can use cutting-edge AI agents to automa…
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From Outreach to Paid: Manny Medina on AI agents, SaaS monetisation, and building for the future
35:06
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35:06SaaStock Founder and CEO Alex Theuma speaks with Manny Medina, Co-founder and CEO of Paid (and former Founder and CEO of Outreach), about how AI is reshaping SaaS monetisation and the future of work.Manny shares his journey from scaling Outreach to $250M ARR to launching Paid, an AI-native platform built to help SaaS businesses move beyond seat-bas…
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GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product
35:29
35:29
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35:29By GTMnow
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AI Tools to Replace Your $10k+ Creative Agency
50:53
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50:53By Hubspot Media
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Nikola Mrkšić, PolyAI: Enterprise AI sales, pricing, & millions in ROI
30:36
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30:36Nikola Mrkšić, Co-founder and CEO of PolyAI, joins Alex Theuma on the SaaS Revolution Show to reveal how voice AI agents are driving millions in revenue for its enterprise customers. Nikola shares his journey from competing in math olympiads to building a leading global AI company. They discuss the evolution of AI, its role in social mobility, the …
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Did OpenAI Just Kill EVERY Social Media Platform?
22:10
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22:10By Hubspot Media
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Marketing Advice You’ll Thank Me for in 12 Months | Neil Patel
20:48
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20:48Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkm Ep, 366 Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search? Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Podcast, dive into the game-changing marketing tactics you’ll be gratefu…
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Fireflies.ai's path to $1B valuation: How being "too early" to AI paid off
50:08
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50:08Most AI companies launched after ChatGPT went viral in 2022. Fireflies.ai started in 2016 - years before the AI revolution began.This week, Co-founder and CEO Krish Ramineni shares how he built a unicorn AI company with 80% organic growth.Krish and Alex discuss: - How being "too early" to AI became their biggest competitive advantage.- Why they cho…
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The #1 Job Needed in the AI Era Right Now
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17:24Want our One-Person Agency Stack (with 10 prompts)? Get it here: https://clickhubspot.com/hvn Ep. 365 Will businesses need more humans than ever to actually make AI work? Kipp and Kieran dive into why the AI revolution is creating an explosion of opportunity for consultants and businesses who know how to integrate new technology. Learn more on why …
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GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)
59:00
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59:00Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Ch…
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Everything you need to know about AEO in 2025
36:15
36:15
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36:15Want the guide to implement AI Engine Optimization (AEO) to your content? Get it here: https://clickhubspot.com/ymv Ep. 364 Did you know Google’s new AI-powered Chrome could mark “the death of web pages” as we know them? Kipp and Kieran dive into how Google’s latest Gemini integration is completely transforming search, content consumption, and the …
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How This AI Startup Grew to $50M ARR in 2 Years (Marketing Playbook)
22:04
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22:04Want to steal Gamma's influencer-led strategy? Get our 10 AI prompts: https://clickhubspot.com/hgb Ep. 363 Is influencer marketing the new product virality? Kipp and Kieran dive into the viral marketing playbook that skyrocketed an AI startup to $50M ARR and 50 million users with just 30 employees. Learn more on the explosive power of influencer-le…
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Moving from a lifestyle business to a growth business with the CEO of Ticket Tailor
29:46
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29:46This week, we revisit one of our most popular episodes from 2023.Alex Theuma is joined by Jonny White, founder & CEO at Ticket Tailor, who discusses their move from a lifestyle business to a growth business. Jonny shares: - Why he chose to bootstrap Ticket Tailor- The anti-climatic reality of getting acquired (and why he bought Ticket Tailor back!)…
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GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton
1:08:32
1:08:32
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1:08:32Kyle Norton is the Chief Revenue Officer at Owner, the fast-scaling restaurant SaaS platform valued at over $1B. Since joining from Shopify, Kyle has helped grow the company from $2M to $50M+ in ARR by instilling a high bar for sales talent, building RevOps early, and driving a disciplined go-to-market strategy. A podcast host himself, Kyle shares …
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The Brand NEW AI Marketing Strategy for 2025
32:58
32:58
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32:58Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn mor…
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This is How the Top 1% Marketers are Using AI
26:29
26:29
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26:29Want 22 ChatGPT Marketing Agents to handle your work? Get it here: https://clickhubspot.com/bpg Ep. 361 Marketing is only limited by your own creativity and ambition right now. Kipp and Nicholas Holland, Head of AI, SVP Product at HubSpot, dive into how the world’s top 1% of marketers are deploying AI for explosive growth. Learn more on why context…
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Scaling Customer.io to $100M ARR: Colin Nederkoorn on AI, growth, & longevity
33:15
33:15
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33:15Alex Theuma speaks with Colin Nederkoorn, CEO & Co-Founder of Customer.io, about the 12 year journey to (almost) $100M ARR, running a fully distributed team across 30+ countries, and how AI is reshaping the future of SaaS.Colin shares:- How Customer.io scaled to 7,800+ customers worldwide.- Why AI is no longer optional for SaaS companies, and how C…
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GTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood
27:48
27:48
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27:48Ghazi Masood is the Chief Revenue Officer at Retool, where he leads the go-to-market engine for the low-code developer platform. Previously he served as SVP & GM, Americas at Auth0 after leadership roles at Microsoft, Oracle, Polycom, and Nintex K2, and he advises several high-growth startups on GTM. A field-first operator, Ghazi specializes in lay…
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I Stole Microsoft CEO’s 4 Most Powerful AI Prompts
15:16
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15:16Want Kieran's 4 AI prompts that drive big results? Get it here: https://clickhubspot.com/uph Ep. 360 Did you know the CEO of Microsoft, just gave away his four most powerful daily AI prompts for boosting productivity and leadership? Kieran dives into how you can swipe, upgrade, and use the very same prompts Satya Nadella relies on every single day.…
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Marketing is Broken - This is the Future of Conversions (Loop Framework)
27:34
27:34
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27:34Want our NEW Loop Marketing Prompt Library? Get it here: https://clickhubspot.com/lmp Ep. 359 Did you know that 60% of Google searches now end without a single click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into why traditional marketing is broken and what the future of conversions looks like in a world dominated by AI. L…
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HubSpot’s Kieran Flanagan on how AI is transforming SaaS go-to-market
40:10
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40:10Alex Theuma speaks with Kieran Flanagan about his learnings from leading AI and GTM at HubSpot. Kieran shares his journey from leading HubSpot’s inbound and PLG transformations to spearheading its AI-powered GTM initiatives, including:- Why integrating AI into your workflow is now essential for top performers.- The rise of new AI-driven roles like …
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GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson
38:56
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38:56Paul Williamson is a seasoned go-to-market leader and advisor best known for helping Plaid scale from $3M to $300M ARR. As Head of Revenue, he built and evolved Plaid’s go-to-market roadmap across product-market fit, upmarket expansion, and new verticals. With deep experience aligning GTM with product, he now advises founders on sequencing bets, bu…
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The Startup Letting 99% of People Build Apps Without Code
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34:36Want our complete app-building guide + $25 Lovable credit? Get it here: https://clickhubspot.com/fkw Ep. 358 10% of all new sites on the internet in June were built with Lovable Kieran dives into Lovable, the fastest-growing app in Europe, with its co-founder Anton Osika. Learn more about the implications for marketers and founders, how distributio…
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How the Top 1% Use AI to 10x Their Productivity (Before Lunch)
22:10
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22:10Want Kieran's AI Executive Team Stack? Get it here: https://clickhubspot.com/kfv Ep. 357 Did you know 95% of all AI pilots are failing, according to a recent MIT study? Kieran dives into how the top 1% of executives, leaders, and founders are using AI to 10x their productivity—before lunch. Learn more about how to use AI as your Chief of Staff to e…
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Scaling RTA: CEO Josh Turley on culture, clarity, and getting to $14M ARR
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20:55This week’s episode comes live from SaaStock USA 2025. Join special guests Greg Head (Practical Founders) and Josh Turley (CEO, RTA) as they discuss the story of transforming RTA from a 1970s COBOL-based business into a thriving SaaS company with a $100M valuation.Josh shares:- Why a fanatical focus on culture and clarity fueled RTA’s growth.- The …
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GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He
30:58
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30:58Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic communications from day one. Previously, Jenny led comms at Square and has since helped hundreds of founders land coverage in top outlets like TechCrunch and Forbes. With deep expertise in positioning, storytelling, and P…
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Inside the $130M AI Startup Growing Faster Than ChatGPT
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45:15Want Elena's AI Tech Stack that helped grow her startup? Get it here: https://clickhubspot.com/fkv Ep. 356 Did you know Lovable is the fastest-growing AI app on the planet—scaling faster than ChatGPT? Kieran dives into what it takes to succeed in today’s AI-native startup world, with growth leader Elena Verna revealing how Lovable is changing the g…
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The New Marketing Playbook: Identity Over Algorithm
12:27
12:27
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12:27Want our Vibe Marketing Playbook to resonate with your audience? Get it here: https://clickhubspot.com/wua Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands o…
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Reimagining software development: Guy Podjarny's AI Vision
31:32
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31:32Alex is joined by Guy Podjarny, serial entrepreneur and Founder and CEO at Tessl (and Founder of Snyk). In the episode, they discuss Guy’s incredible journey from founding Snyk (valued at $8.5B at its peak) to leaving the unicorn he built to tackle the next frontier: reimagining software development for the AI era.Guy reveals why he believes softwa…
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GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $100M Revenue in 6 months | James Roth
47:03
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47:03James Roth is the Chief Revenue Officer at ZoomInfo, where he oversees a global revenue engine supporting over 37,000 customers and more than $1 billion in ARR. With a background in scaling hypergrowth teams and building enterprise go-to-market machines, James has helped reposition ZoomInfo from a sales tool to the foundational data layer for moder…
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Only 2 Types of Marketers Will Survive the AI Era (Which Are You?)
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15:11Want our Full Stack AI Marketing Toolkit? Get it here: https://clickhubspot.com/wmb Ep. 354 Are marketing teams about to shrink because of AI? Kieran dives into how AI is transforming marketing teams, the skills that will set you apart, and what the future of marketing roles looks like. Learn more about the shift from specialists to generalists pow…
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