Best Kieran Flanagan Podcasts (2025)

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The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan 56:46

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3d ago56:46

56:46

#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale. Dave and Kieran cove…

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B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush 54:44

2h ago54:44

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#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix. Dave and Pranav cover: Real-worl…

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How I Turned Perplexity Labs into a Marketing Machine 27:29

5h ago27:29

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Ep. 339 Did you know that Google search traffic is disappearing—and no one is giving us the new marketing playbooks? Kieran dives into how AI tools like Perplexity Labs are changing the game for marketers, revealing a future where you can create highly personalized campaigns at scale. Learn more on how to segment audiences in powerful new ways, lev…

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Why I Love Marketing (Quick Voice Note From Dave) 5:48

2d ago5:48

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Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to [email protected] Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out …

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These AI Tools Can Make a $50k Ad for $500 15:50

2d ago15:50

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Ep. 338 Is AI video ready for primetime—or just a viral fad? Kipp and Kieran dive into the explosive growth and creative possibilities of AI-generated video, and what it means for businesses and marketers in 2025. Learn more on the latest viral AI video sensations (like cats in the Olympics!), the rapid rise in quality and accessibility of tools li…

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Email Deliverability: What Every B2B Marketer Needs to Know 56:29

7d ago56:29

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#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make …

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#211 The Strategic Move: How Kate Spargo Built a Diverse Board Portfolio Across Industries 50:20

7d ago50:20

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Welcome to the first interview in our six-part Board Director Series, where we explore the mindset and pathways of Australia's most respected board directors. Kate Spargo made one of the most calculated career moves of her life when she left Adelaide for Melbourne in 2000, a decision that transformed her from a practising lawyer into one of Austral…

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Use This Free Tool To Win Traffic From ChatGPT 14:07

7d ago14:07

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Ep. 337 There’s a free tool that can help your brand show up more in AI-powered search results! Kipp dives into the new playbook for winning visibility in ChatGPT, Gemini, Perplexity, and the world of zero-click searches. Learn more on how to build a custom GPT to create AI-optimized content, the unique rules for ranking in AI search engines, and t…

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How Asana Scaled to 20M+ International SEO Visits‬‭ 45:58

9d ago45:58

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Chris Kelly, ex-Asana growth lead, joins Ross Hudgens to break down how Asana scaled to 20M+ international SEO visits—and how to do it again in 2025.They dive into localization strategy, market prioritization, TMS tools, team structures, and how to tie international SEO directly to business outcomes.Chris also unpacks real-world mistakes, market-sp…

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How to Rank #1 in ChatGPT Results (AI SEO Strategy) 48:10

9d ago48:10

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Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp, Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what’s changing in sear…

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How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping 51:29

10d ago51:29

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#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results. Dave and Kelly…

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#210 Melissa Hamilton - Why Leaders Need to Stop Filling Every Pause 19:34

14d ago19:34

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Just back from facilitating two leadership sessions in Sydney, I witnessed something profound that changed how I think about high-performance thinking. When we hit the edge of familiar territory and the room went uncomfortably quiet, every instinct screamed to fill that silence. But what happened when we didn't might surprise you. In this episode, …

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How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising 43:30

14d ago43:30

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#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure …

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I Tested 5 AI Prompts That Replace Weeks of Creative Work 40:35

14d ago40:35

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Ep. 335 Did you know that using the right AI prompt can turn a six-week creative project into a one-hour task? Kipp and guest Jason Keath, author of “The Case for More Bad Ideas”, dive into how marketers and creators can harness the power of AI prompts to dramatically speed up – and upgrade – the creative process. Learn more on building a repeatabl…

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AI Just Replaced a $100K Sales Analyst for $20/Month 28:36

16d ago28:36

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Ep. 334 For just $20 a month, you can have your own “Harvard MBA analyst” working inside your business. Kipp and Kieran dive into the groundbreaking integration between HubSpot and OpenAI’s ChatGPT deep research, sharing why this changes the game for marketers and sales pros. Learn more on how AI-powered deep research can instantly level up sales, …

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Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams 53:30

17d ago53:30

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#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io. Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies. They bre…

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SEO vs GEO vs AEO: Which One Is It? w/ Rand Fishkin 28:45

17d ago28:45

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Rand Fishkin joins Ross Hudgens to unpack the latest acronym craze—GEO, AEO, LEO—and why none may be necessary. They explore the origins of SEO, the rise (and fall) of inbound marketing, and how marketers can avoid falling into the trap of trend-chasing. From naming conventions to the real value of brand clarity, this is a conversation for anyone n…

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#209 Terry Tateossian - Busy, Burnt Out, and Done: Terry Tateossian’s Wake-Up Call 44:43

21d ago44:43

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Terry Tateossian had it all on paper—founder of a successful tech agency, two beautiful kids, and a reputation for being the one who always delivered. But behind the scenes? She was running on caffeine, chaos, and the belief that being "on" 24/7 was just the price of success. Then came the hospital visits. Not once, but twice. In this episode, Terr…

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Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman) 1:01:28

21d ago1:01:28

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#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He’s spent over a decade helping high-growth B2B companies define what makes them irre…

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This AI Does in 20 Minutes What Takes Video Teams 20 Days 42:23

21d ago42:23

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Ep 333 In five years will the majority of social video will be AI-generated? Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 days of video production into 20 minutes of creative magic. Learn more on how AI-generated avatars will change the face of marketing for SMBs, why realism …

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Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder 48:13

23d ago48:13

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Ep 332 Is vibe marketing hype or the future of growth? Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team st…

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B2B Website Optimization: Real Examples and Live Feedback 1:02:16

24d ago1:02:16

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#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark. This panel brings deep experience in conver…

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#208 The Real Reason Your Strategy Isn’t Landing: Rose Fass on the leadership skill that changes everything 1:07:55

28d ago1:07:55

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If your strategy isn’t landing, it’s probably not the strategy. It’s the conversation. In this episode, I’m joined by Rose Fass — the person Fortune 500 CEOs call when things go sideways. Founder of fassforward and author of The Chocolate Conversation, Rose helps leaders get clear, aligned, and heard. We talk: What’s really being heard when you spe…

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6 Steps to Building a Customer Insights Program with Shoshana Kordova 54:18

28d ago54:18

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#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and template…

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Homepage Traffic is Up 10.7%: Unpacking the AI Effect w/ Drew Page & Ross Hudgens 20:47

28d ago20:47

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Ross Hudgens and Drew Page sit down to unpack Siege Media’s latest study on the surprising shift in search behavior caused by AI-powered experiences and large language models (LLMs). The headline? Homepage traffic is up 10.7%—despite a decline in overall site wide clicks.They dive into the impact of branded search, the difference between B2B and B2…

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Claude 4 is INSANE! Connect to all Apps + Automate Workflows 27:21

28d ago27:21

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Ep. 331 “Claude’s superpower is connecting with other applications”. Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations. Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketi…

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How I Create Expert-Level Presentations Using AI in 20 Minutes (2 Prompts) 22:45

1M ago22:45

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Ep. 330 What if you could create a world-class presentation with just two AI prompts? Kieran dives into how marketers, founders, and salespeople can harness the latest AI tools to instantly generate slide decks using proven expert frameworks. Learn more on selecting your ideal presentation type, using AI to tap into methodologies from the best in t…

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Cold Email: Lessons from Real Outbound Campaigns in 2025 50:19

1M ago50:19

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#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound a…

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#207 Meg Gluth - From Sobriety to CEO 42:41

1M ago42:41

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Meg Gluth didn’t plan to become a CEO but her path through sobriety taught her the discipline, clarity, and self-awareness that leadership demands. Now running a $100M chemical distribution business, Meg shares what she’s learned about showing up with calm under pressure, asking the right questions, and building a business (and life) with intention…

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The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei 38:08

1M ago38:08

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#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scale…

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Adapting to the Brand-First SEO Era w/ Kevin Indig 47:48

1M ago47:48

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Ross sits down with Kevin Indig, growth advisor and SEO strategist, to break down his groundbreaking UX study on Google’s AI Overviews—and what it reveals about the fast-changing landscape of search. From disappearing clicks to trust-first decision-making, Kevin shares how the rise of AI is reshaping everything from user behavior to what actually d…

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I Created a $200k MBA-Level Marketing Course with 1 AI Prompt 13:41

1M ago13:41

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Ep. 329 What if you could create a world-class, MBA-level marketing course on AI with a single prompt—and for free? Kieran dives into the exact prompt and process he used to build a $200k-value AI marketing curriculum in less time than a coffee break. Learn more on crafting custom AI courses tailored to your organization, building real-world hands-…

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Using GPT-o3 to Replace My Creative Director (FREE PROMPT) 7:52

1M ago7:52

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Ep. 328 Could an AI model be the world’s best creative director? Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns,…

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The Lead Nurture Email Playbook: What Works and What Doesn’t 59:23

1M ago59:23

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#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk. These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear…

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#206 Dr Michelle McQuaid - Trading Perfectionism for Playfulness 33:00

1M ago33:00

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In this eye-opening episode, Dr. Michelle McQuaid, Honourary Fellow at Melbourne University's Centre for Well-being Science and one of LinkedIn's top mental health thought leaders, shares her journey from being a "good girl" to embracing authenticity. Her research reveals 65% of women still feel pressured to conform to "good girl" expectations. Mic…

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Fixing the Disconnect Between Marketing and Sales with Talya Heller 41:25

1M ago41:25

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#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses. Togeth…

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Become a Google-Level Prompt Engineer in 20 Minutes 15:01

1M ago15:01

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Ep. 327 Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a custom AI prompt engineer for your specific business goals, and generating marketing tactics. Mentions Want our PDF-to-Prompt Engineer Prompt? Get it here…

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The Word ‘Blog’ Is Holding Us Back w/ Jess Joyce 35:20

1M ago35:20

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Ross sits down with Jess Joyce, SEO consultant at Inbound Scope, to talk about why the term "blog" is outdated—and how systems thinking, revenue-led SEO, and diagram-driven storytelling are creating smarter strategies for SaaS brands. Jess unpacks her visual-first approach to social content, explains the shortcomings of traditional keyword research…

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This AI Replaces Your Marketing Team in 30 Minutes (Step-by-Step) 29:56

1M ago29:56

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Ep. 326 What if you could replace (or supercharge) your entire marketing team in under 45 minutes? Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and product marketer, all powered by custom GPTs. Learn more on step-by-step instructions for creating expert marketing AI profiles, building custom GPTs that…

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B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine) 39:53

2M ago39:53

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#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually con…

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#205 75,000 Strong: Tami Erwin on Leading with Clarity and Courage 52:46

2M ago52:46

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What does it take to lead 75,000 people through transformation, challenge, and real impact? In this final episode of the 2025 CEO Interview Series, former Verizon Business CEO and current Xerox board director Tami Erwin shares her incredible leadership journey - from starting in a call centre to leading at the highest levels. With clarity, courage,…

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High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz 45:57

2M ago45:57

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#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and eng…

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This AI Assistant Will Organize Your Life (No More Chaos) 17:31

2M ago17:31

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Ep. 325 What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and bui…

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Beyond Blogging: Building a Media Empire w/ HubSpot’s Kieran Flanagan‬ ‭ 44:57

2M ago44:57

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Ross sits down with Kieran Flanagan, SVP of Marketing at HubSpot, for a deep dive into AI’s impact on SEO, content strategy in a post-search world, and the real story behind the "HubSpot traffic drop.Kieran breaks down why conversions—not clicks—have always been at the core of HubSpot’s strategy, how AI is reshaping team structures, and why co-cita…

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Your Boss Will LOVE This Pitch Deck Hack (FREE AI) 20:44

2M ago20:44

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Ep. 324 Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work? Kipp dives into how to instantly create standout pitch decks using AI, blending style, content, and speed like never before. Learn more on why most slide deck generators still suck, how to use tools like Genspark …

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B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025 52:13

2M ago52:13

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#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaign…

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#204 Judy Deuchar - Don’t Believe Your Own PR: A CEO Conversation with Judy Deuchar 48:49

2M ago48:49

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Episode Five in the CEO Interview Series features Judy Deuchar - a global CEO and brand strategist with deep experience leading across retail, live commerce, and media. In this episode, Judy shares candid reflections on staying grounded when things are going well, setting a clear strategic focus, and navigating pressure with confidence. We also tal…

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The Quiet Shift: How B2B Teams are Winning Post-SEO 53:20

2M ago53:20

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#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford, founder of Growth Sprints, to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies…

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I Built a Personal Marketing Coach With One Prompt 24:11

2M ago24:11

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Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your un…

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Scaling a Billion Dollar Brand: Lessons from Semrush’s CMO 50:56

2M ago50:56

50:56

Ross sits down with Andrew Warden, CMO of Semrush, for a behind-the-scenes look at how the company has scaled past a billion-dollar valuation through brand innovation, performance marketing, and fearless experimentation.Andrew unpacks how he’s built and structured Semrush’s powerhouse marketing team, why they favor in-house execution over agencies,…