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EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
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When? This feed was archived on October 05, 2025 23:08 (). Last successful fetch was on February 29, 2024 19:31 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 273798336 series 2438032
In this episode of the GrowthTLDR, we talk to Shane Murphy-Reuter, who heads up marketing for Intercom. Shane leads a marketing team of +70 people at Intercom, helping the company to move upmarket.
We talk to Shane about paid advertising and how companies can more effectively split their budget across direct and brand advertising. We get into how most B2B brands don't do brand advertising well and give examples of companies who excel in that area.
We then discuss the three categories of paid advertising, brand, problem, and product, and how companies should use them.
Happy Growing!
140 episodes
EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
Archived series ("Inactive feed" status)
When? This feed was archived on October 05, 2025 23:08 (). Last successful fetch was on February 29, 2024 19:31 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 273798336 series 2438032
In this episode of the GrowthTLDR, we talk to Shane Murphy-Reuter, who heads up marketing for Intercom. Shane leads a marketing team of +70 people at Intercom, helping the company to move upmarket.
We talk to Shane about paid advertising and how companies can more effectively split their budget across direct and brand advertising. We get into how most B2B brands don't do brand advertising well and give examples of companies who excel in that area.
We then discuss the three categories of paid advertising, brand, problem, and product, and how companies should use them.
Happy Growing!
140 episodes
All episodes
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