AI can speed you up, but it can’t replace real human connection.

Craig Andrews joins Alyssa Nolte to rethink why customer relationships break when companies hand them to AI. Craig’s hot take is sharp and a little uncomfortable, and it sparks a real conversation about what AI can do and what it absolutely cannot touch. If you care about trust, sales, or customer experience, this one hits fast.

Craig shares stories from his life, his work, and even his time recovering from a coma. Alyssa reacts in real time. Together they pull apart the myth that AI can deliver human warmth, surprise, or delight. This is a reset for anyone who wants AI in their workflow without losing what makes your brand feel alive.

Why listen:

You’ll walk away rethinking how you sell, how you market, and how you build real relationships in a world that wants shortcuts.

3 key takeaways:

• AI can scale tasks, but it cannot create the surprise and delight that drive real trust.
• Companies risk sounding identical because their AI tools all draw from the same playbook.
• Human stories, emotion, and context still win in sales, service, and branding.

Resources mentioned:

William Attaway and the Catalytic Leadership podcast

Craig’s books: Hope That Won’t Die and Make Sales Magical

Craig’s site and free course: allies4me.com/fto23