What if the real key to growing your business had nothing to do with your product?

In this episode of The Growth Signal, Alyssa Nolte sits down with Jon Weberg to explore how mindset, reaction, and customer experience drive long-term growth. Jon shares how controlling your response (especially when things go wrong) can lead to stronger customer relationships, better deals, and more revenue.

From handling chargebacks with grace to rethinking sales discounting strategies, Jon’s approach flips the script on what it means to scale smart.

Why listen? Jon has worked with major names like Alex Hormozi and Frank Kern, but his most powerful tool isn’t a playbook...it’s his attitude. If you're looking for practical ways to grow without losing your cool, this one’s for you.

3 key takeaways:

• Your attitude is your strategy - how you respond in tough moments shapes your brand more than what you sell
• Discounting isn’t weakness, it’s often the fastest path to profitable growth
• Caring more than your competitors is a business advantage you can’t automate